Join us at Ad:tech Tokyo, October 21-23, 2026, at The Ritz-Carlton, Tokyo, for insights into digital marketing and technology.
Dates
21–23 Oct 2026
City / country
Tokyo, Japan
Venue
The Ritz-Carlton, Tokyo
Time
10:00 AM – 6:00 PM
Event overview
Ad:tech Tokyo 2026 is Japan's flagship digital marketing and advertising technology event, held 21–23 October 2026 at The Ritz-Carlton, Tokyo in Roppongi.
Organised by Comexposium Japan, it combines a keynote-led conference in the Grand Ball Room with an exhibition of ad tech, MarTech, retail media and data platforms.
Attendees are brand marketers, agency leaders, media owners and platform vendors.
TL;DR
Visitors can expect to gain valuable knowledge from industry leaders, network with peers, and discover innovative solutions to enhance their marketing strategies. Dates and Venue: Ad:tech Tokyo runs from October 21 to 23, 2026, at The Ritz-Carlton, Tokyo, Japan. Buyer Authority: Attendees include marketing executives, brand managers, and digital strategists looking to enhance their skills. Entry / Access: Registration is required; various ticket options are available.
Exhibitors will have the opportunity to showcase their products to a targeted audience of marketing professionals, enhancing brand visibility and generating leads. Scale and Focus: This event is a key gathering for digital marketing professionals, showcasing the latest innovations and strategies. Buyer Authority: Attendees include marketing executives, brand managers, and digital strategists looking to enhance their skills.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Tokyo, Japan
Attend
Event days & opening times
Full Conference
Standard price for full conference access.
One Day PASS
One day pass for October 22 or 23.
Ticket info
Ticket notes
Please confirm details on the official registration page.
What's on
5
Keynote
1
Event days
09:00–12:20
Typical time
Akie Iriyama
Professor @ Waseda Business School (Graduate School of Business and Finance)
Daisuke Otobe
CEO @ Coup Marketing Company Inc.
Hitomi Iba
President @ IBA Company Ltd.
Jennifer Willey
Founder and CEO @ Wet Cement
Kei Narita
Managing Director, Japan @ Pinterest Japan G.K.
Kevin Murakami
Global Marketing Director, AI Center of Acceleration @ Google
Wednesday, Oct 21, 2026
Opening Remarks #1
Keynote #1
Keynote #2
Keynote #3
Keynote #4
How the last edition performed
Impact
Ad:tech Tokyo is a premier event focusing on the latest trends in digital marketing and technology, taking place from October 21 to 23, 2026, at The Ritz-Carlton, Tokyo. Ad:tech Tokyo is crucial for professionals in the digital marketing sector, providing insights into emerging trends and technologies that shape the industry. Join us at Ad:tech Tokyo, October 21-23, 2026, at The Ritz-Carlton, Tokyo, for insights into digital marketing and technology.
Audience quality
Visitors typically include Marketing executives from leading brands, Digital strategists and analysts, Advertising agency representatives, E-commerce professionals. Dates and Venue: Ad:tech Tokyo runs from October 21 to 23, 2026, at The Ritz-Carlton, Tokyo, Japan. Scale and Focus: This event is a key gathering for digital marketing professionals, showcasing the latest innovations and strategies. Organiser: The event is organised by Comexposium Japan, with more details available at adtech-tokyo.com.
Exhibitor outcomes
Exhibitors will have the opportunity to showcase their products to a targeted audience of marketing professionals, enhancing brand visibility and generating leads. Scale and Focus: This event is a key gathering for digital marketing professionals, showcasing the latest innovations and strategies. Buyer Authority: Attendees include marketing executives, brand managers, and digital strategists looking to enhance their skills. Exhibitor categories include Digital marketing agencies, Technology solution providers,.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Ad:tech Tokyo on 2026-10-21 to 2026-10-23 in Tokyo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Marketing teams map fragmented, multi-device customer journeys before committing media budgets.
Privacy and cookieless targeting
The phase-out of third-party cookies is pushing advertisers toward first-party data and identity solutions.
Retail media and commerce media
Retailers are launching their own advertising networks that blend media and e-commerce.
AI in creative and media buying
Generative AI is reshaping creative production and automated media optimisation.
Marketing accountability and measurement
Boards are demanding clearer attribution and incrementality proof from marketing spend.
Ad:tech Tokyo sits in a global circuit of digital marketing, advertising technology and platform events. Japanese and Asia-Pacific agencies and brands typically pair Tokyo with a European or Gulf show to compare platforms, pricing and measurement standards across markets.
Pre-show
Confirm exhibitor meetings, platform demos and Japanese agency introductions for Ad:tech Tokyo.
Show week
Keynote block on 21 October, exhibition walk-throughs and supplier negotiations on the floor.
Peer events are established sector fairs; confirm current dates on each organiser website before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Tokyo
Primary international gateway serving Tokyo.
to venue
by car
A range of accommodation options near the venue and across key areas.
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Get around the city with these convenient transport options.
train
Fastest rail option in peak traffic; trains run roughly every 30 minutes and take about 55 minutes to Tokyo Station.
metro
Both lines serve Roppongi; the Oedo Line exit is closest to Tokyo Midtown. Suica or PASMO IC cards work on all Tokyo Metro, Toei and JR services.
bus
Departs from the arrival halls and drops at major Roppongi hotels; reserve a seat online for peak show days.
taxi
65–90 minutes depending on traffic; in rush hour the Narita Express plus a short taxi from Tokyo Station is faster and cheaper.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa exemption (short-term stay) | Passport holders from roughly 70 countries and regions, including the US, UK, EU, Canada, Australia, South Korea and Singapore, attending for meetings, conference sessions or tourism. | Not yet confirmed | No application — status granted on arrival, valid for 15, 30 or 90 days depending on nationality. | |
| Single-entry short-term visa | Nationalities without a visa-exemption agreement who travel to attend Ad:tech Tokyo or hold supplier meetings in Japan. | $20.00 | About 5 working days from submission at an Embassy or Consulate-General of Japan; applications are accepted from three months before departure. | |
| Double- or multiple-entry short-term visa | Frequent business travellers planning two or more Japan trips within the visa validity period. | $40.00 | About 5–10 working days from submission at an Embassy or Consulate-General of Japan. |
Weather
Tokyo in late October brings comfortable, mild days with highs of 21–23 °C and overnight lows of 14–16 °C, so a light jacket is useful for evening networking in Roppongi. October is one of the city's wetter months, averaging around 13 rain days and 200 mm of rainfall, so pack a compact umbrella and water-resistant shoes for the walk between Tokyo Midtown buildings. Layers work best for the conference floors, which run cool under air conditioning while afternoons stay warm.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Japan's three carriers — NTT docomo, au (KDDI) and SoftBank — deliver fast 4G and 5G coverage across central Tokyo, including Tokyo Midtown and Roppongi. Travel eSIMs (Ubigi, Airalo, Saily) and docomo tourist data SIMs can be bought online before departure or at the Narita and Haneda arrival halls, with 10–30 GB plans covering maps, rideshare and messaging for a show week. Pocket WiFi rentals from Ninja WiFi and Global Advanced Communications remain popular for teams sharing a connection. Free Wi-Fi is available at both airports, in most hotels and throughout Tokyo Midtown, but venue conference networks should be treated as best-effort for live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping and payments
Tipping is not practised in Japan and can cause awkwardness; service is included. Cash is still widely accepted, but Suica, PASMO and major credit cards work on trains, taxis and in most Roppongi restaurants.
Business cards and introductions
Exchange meishi with both hands, present your card face-up and take a moment to read your counterpart's card before putting it away. Bowing accompanies handshakes, and titles and company names matter in introductions.
Dress and punctuality
Dark business suits are the norm for Japanese corporate audiences, and meetings start exactly on time. Business cards, printed presentation copies and a modest, conservative dress standard are appreciated at conference and evening networking events.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: NRT
Fly into Haneda (HND) where possible — it is 14 km from the venue with 25–35 minute taxi transfers and direct monorail connections to central Tokyo. Narita (NRT) handles most long-haul and European carriers and is 65–90 minutes away by road or about 55 minutes by Narita Express to Tokyo Station. Book 8–12 weeks ahead: late October is peak autumn travel season and business-class and Roppongi hotel inventory tightens closer to the show. Direct services to Tokyo operate from major hubs with ANA, Japan Airlines, United, Delta, British Airways, Lufthansa, Air France, Singapore Airlines and Qantas.
Japan's short-term visit visa covers tourism, business meetings, conferences and study for stays up to 90 days. Passport holders from many countries, including the US, EU and UK, are visa-exempt for short business visits, while other nationalities must apply for a visa before travel.
Estimated cost: Short-term visa fees vary by nationality and visa type; check the official Embassy of Japan fee schedule for your country of application before submitting.
Processing: Applications are not accepted more than 3 months before departure; confirm current short-term visa processing times with your local Embassy or Consulate-General of Japan.
Ad:tech Tokyo organiser Comexposium Japan does not issue visa invitation letters; visitors who need a visa are advised to arrange a letter through partner companies in Japan.
OfficialFind a stay near the venue with options for every budget.
Check-in (recommended)
2026-10-21
Check-out (recommended)
2026-10-23
Areas to stay
Roppongi 1-chome, Minato-ku — 12 min walk to the venue, near Roppongi-Itchome Station · Roppongi 3-chome, Minato-ku — 6 min walk to the venue · Roppongi 7-chome, Minato-ku — 10 min walk to Tokyo Midtown · Roppongi Hills, Minato-ku — 8 min walk to the venue · Tokyo Midtown, Akasaka 9-chome, Minato-ku (venue hotel, direct lift to conference floors)
mid range
JPY 90,000-160,000/night
mid range
JPY 60,000-110,000/night
mid range
JPY 70,000-140,000/night
mid range
JPY 30,000-55,000/night
mid range
JPY 22,000-38,000/night
mid range
JPY 12,000-20,000/night
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tokyo (NRT): Primary international gateway serving Tokyo.. Allow road or rail time to The Ritz-Carlton, Tokyo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near The Ritz-Carlton, Tokyo: Tokyo Midtown, Akasaka 9-chome, Minato-ku (venue hotel, direct lift to conference floors): The Ritz-Carlton, Tokyo; Roppongi Hills, Minato-ku — 8 min walk to the venue: Grand Hyatt Tokyo; Toranomon, Minato-ku — 10 min by taxi to Tokyo Midtown: The Okura Tokyo.
Ride-hail: Ride-hailing in Tokyo is app-based taxi dispatch rather than private-car service: Uber Taxi, GO, S.RIDE and DiDi Japan all connect to licensed metered taxis, and cars can be summoned from The Ritz-Carlton, Tokyo or any Roppongi hotel within 3–8 minutes. Short central trips run about JPY 1,200–2,500, with the meter starting at JPY 500 for the first 1.096 km and about JPY 100 per 255 m thereafter. Late-night surcharges of roughly 20% apply between 22:00 and 05:00, and app payment with a registered international card is standard.
Public transit: Roppongi Station is served by the Tokyo Metro Hibiya Line and the Toei Oedo Line, with exits linked directly underground to Tokyo Midtown and The Ritz-Carlton, Tokyo. From Haneda (HND), take the Tokyo Monorail to Hamamatsucho (about 20 minutes, JPY 500) and transfer to the Toei Oedo Line for Roppongi (about 10 minutes, JPY 180); the Keikyu Airport Line to Shinagawa plus the JR Yamanote Line is an equally fast alternative. From Narita (NRT), the Keisei Skyliner reaches Nippori in 40 minutes (JPY 2,570) for a Hibiya Line connection to Roppongi, or the Narita Express runs to Tokyo Station in about 55 minutes (JPY 3,070). Single subway fares are JPY 180–330; a Suica or PASMO IC card loaded via Apple Wallet or a station machine covers every leg.
Parking: Tokyo Midtown operates a large underground car park directly beneath The Ritz-Carlton, Tokyo and the conference floors, charging about JPY 300–400 per 30 minutes during the day with a daily maximum near JPY 3,000–4,000. Roppongi Hills and the Hinokicho-koen street parking lots add overflow capacity within a 5–10 minute walk. Space is limited on conference days, so hotel valet parking (reserved for in-house guests) or arriving by subway is the practical choice for visitors driving in.
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs 21–23 °C, overnight lows 14–16 °C (Tokyo late-October norms)
Seasonality: October is among Tokyo's wettest months, averaging around 13 rain days and roughly 200 mm of rainfall.
Packing: Pack light layers, a compact umbrella, water-resistant shoes and a light jacket for evenings, plus business attire and a portable charger for long show days.
Plan your trip
Best day to visit: 2026-10-21
Day one carries the densest programme: Opening Remarks at 09:00 and four keynotes running back-to-back until 12:20 in the Grand Ball Room, featuring Google, Pinterest Japan and Waseda Business School speakers. The exhibition floor and supplier meeting areas then fill through the afternoon, so a single-day visitor on 21 October captures the highest concentration of brand, agency and platform leadership.
Confirm passport validity and check Japan visa or visa-exemption eligibility — Short-term visa applications are accepted no more than 3 months before departure; many nationalities are visa-exempt for short business visits.
Register online for an Ad:tech Tokyo visitor pass — Book through register.adtech-tokyo.com; passes are priced tax-inclusive and a profile photo may be required for full conference access.
Book flights to Tokyo Haneda (HND) or Narita (NRT) — Haneda is closest to Roppongi at 30-45 min; Narita is about 60-90 min from the venue.
Reserve a hotel in Roppongi or Akasaka near Tokyo Midtown — APA Hotel Roppongi Six, Sotetsu Fresa Inn and Hotel Asia Center of Japan are 350-560 m from the venue.
Arrange airport transfer or airport limousine bus — Taxi from Haneda is roughly JPY 6,000-9,000; the Tokyo Monorail plus subway is the cheapest option.
Download the conference programme and exhibition floor map — Review session tracks and the exhibitor list to shortlist meetings before travel.
Request B2B meetings with target exhibitors and sponsors — Use sponsor and exhibitor listings to pre-schedule demos and negotiations.
Plan sessions and keynote attendance across the three show days — The 2025 edition featured more than 220 speakers; build a personal agenda in advance.
Prepare business cards and company materials — Japanese business etiquette favours exchanging business cards at meetings.
Pack for mild, rainy October weather in Tokyo — Expect 14-22C and around 13 rain days; bring light layers, an umbrella and comfortable walking shoes.
Sort mobile connectivity with an eSIM, tourist SIM or pocket WiFi — Available at Narita and Haneda airports and in central Tokyo.
Confirm arrival-day plan and badge collection at The Ritz-Carlton, Tokyo — Arrive early on day one for badge collection and venue orientation at Tokyo Midtown.
Grand Ball Room foyer, The Ritz-Carlton, Tokyo
Exhibition and partner meeting zone
Tokyo Midtown and Roppongi Hills dining floors
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Full Conference
JPY 98000 / per person
visitor_ticket
visitor · One Day PASS
JPY 59000 / per person
visa_fee
visitor · Single-entry short-term visa
USD 20 / per application
visa_fee
visitor · Double- or multiple-entry short-term visa
USD 40 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Full Conference | JPY 98000 / per person | official | |
| visitor_ticket | visitor | One Day PASS | JPY 59000 / per person | official | |
| visa_fee | visitor | Single-entry short-term visa | USD 20 / per application | official | |
| visa_fee | visitor | Double- or multiple-entry short-term visa | USD 40 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Assess how this option fits your objectives.
Best for
Brand marketers, agency planners, MarTech buyers and media owners who want to evaluate platforms, attend conference sessions and meet suppliers in Tokyo.
Min. budget
$98,300.00
Timeline
4-6 weeks for flights, visa checks and Roppongi hotel bookings.
Risks
October is peak travel season in Tokyo, so Roppongi hotel rates rise closer to the show.
Visa applicants should apply no more than 3 months before departure to avoid delays.
exhibit
Assess how this option fits your objectives.
Best for
Ad tech platforms, MarTech vendors and agencies targeting Japanese brands and enterprise marketers; Ad:tech Tokyo is Asia's largest international marketing conference.
Min. budget
$442,350.00
Timeline
3-4 months to secure space, build a stand and arrange freight and customs.
Risks
Stand space and premium locations are limited and allocated early.
Shipping demo units and materials into Japan requires customs lead time.
skip
Assess how this option fits your objectives.
Best for
Companies not targeting the Japanese digital marketing market or without a Japan entry strategy in 2026.
Min. budget
Not yet confirmed
Timeline
No lead time required.
Risks
Skipping forgoes direct access to Japan's largest gathering of brands, agencies and ad tech suppliers.
Gallery
FAQs & glossary
Frequently asked
Glossary
Trust footer
2
References
2
Publishers
0
Date checked
Ad:tech Tokyo
Comexposium Japan
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