When is THE BUSINESS SHOW ASIA 2026?

THE BUSINESS SHOW ASIA 2026 takes place from August 26, 2026 to August 27, 2026, running for 2 days at Marina Bay Sands in Singapore

Where is THE BUSINESS SHOW ASIA 2026 held?

THE BUSINESS SHOW ASIA 2026 is held at Marina Bay Sands in Singapore, Singapore. Address: 10 Bayfront Avenue, Singapore 018956

Who exhibits at THE BUSINESS SHOW ASIA 2026?

Exhibitor information for THE BUSINESS SHOW ASIA 2026 will be published closer to the event date

Who organizes THE BUSINESS SHOW ASIA 2026?

Organizer information for THE BUSINESS SHOW ASIA 2026 will be published on the official fair page

How can I register or book a booth at THE BUSINESS SHOW ASIA 2026?

Registration and exhibitor booking for THE BUSINESS SHOW ASIA 2026 are managed by the official organizer. Exhibitor contracts are typically available 6-12 months before the event. Late bookings are usually limited to remaining stand space

THE BUSINESS SHOW ASIA 2026

Event overview

Overview

The Business Show Asia 2026 is one of the region's leading events for entrepreneurs, startups, and growing businesses .

Bringing together over 8,000 attendees, 250 exhibitors, and 150 expert speakers, it is the central hub to connect, learn, and discover what's next for your business .

Hear industry leaders share valuable insights on topics such as how entrepreneurs can avoid costly mistakes, driving business growth with AI, hiring and building teams that scale, plus much more

TL;DR

1Celebrating 25 years, The Business Show Asia 2026 is Asia's leading event for entrepreneurs
2Over 8,000 attendees, 250 exhibitors, and 150 expert speakers will converge at Singapore's Sands
3The event features masterclasses, speed networking, and seminars offering practical, actionable insights from experienced
495% of attendees have purchasing authority, making it a high-intent environment for exhibitors to
5As part of The Business Show World Series spanning five continents, the event draws

Why visit

The Business Show Asia 2026 is a must-visit for any entrepreneur, business owner, or startup looking to grow and scale With over 8,000 attendees, 250 exhibitors, and 150 expert speakers, you'll gain access to a wealth of knowledge, innovative solutions Explore a full agenda of business seminars, masterclasses, and speed networking sessions designed to provide practical insights you can use Connect with industry leaders and decision-makers from diverse sectors, and discover proven strategies to avoid costly mistakes, drive growth with Hosted at Singapore's Sands Expo & Convention Centre, the event places you at the heart of one of Asia's most Best of all, entry is free with pre-registration

Why exhibit

Exhibiting at The Business Show Asia 2026 offers unmatched visibility and the chance to build lasting relationships with top buyers Showcase your brand to over 8,000 influential SME owners and decision-makers actively searching for innovative ways to grow their businesses With 95% of attendees holding purchasing authority, this is a high-intent audience ready to buy, compare solutions, and form new Exhibitor benefits go beyond booth space, including dedicated account support, website and show guide listings, and access to targeted networking This is your opportunity to have meaningful face-to-face conversations, shorten your sales cycle, and turn interest into real business outcomes Position your brand as a trusted authority through masterclasses, keynote sessions, and panel forums, elevating your profile among an engaged

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Entrepreneurs and founders looking to start or scale their businesses

Business owners and decision-makers from SMEs seeking innovative solutions and growth strategies

Startups and growing companies aiming to build partnerships, find new clients, and explore opportunities for expansion

Professionals from sectors including tech, consulting, marketing, finance, HR, and operational support

Anyone with purchasing authority or a role in business development, actively seeking to invest in products and services

Exhibitor profile

Main supplier and exhibitor segments present at the show.

B2B service providers offering solutions to SMEs, including tech, consulting, marketing, finance, HR, and operational support

Leading brands and industry players such as Google Singapore, Salesforce, Zoho, Xero, Monday.com, Deel, Boston Consulting Group, Singtel, and StarHub

Companies looking to generate qualified, high-intent leads and shorten their sales cycle through face-to-face engagement

Businesses seeking to build credibility, thought leadership, and market presence through speaking, masterclasses, and exhibition

Organisations aiming to connect with a curated audience of SME leaders and decision-makers actively exploring solutions

Product categories

Key solution areas showcased across the event.

Marketing

IT / Technology

Finance

Human Resources (HR)

Legal

E-commerce

Retail

Professional Services

Logistics / Supply Chain

Business Services

Consulting

Operational Support

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Halls A & B

Sands Expo & Convention Centre

10 Bayfront Avenue, 018956 Singapore, Singapore

Entrances & gates

Main Entrance (Level 1)

Halls A & B

Alight at level 1 lobby along Bayfront Avenue

MRT Exit E

Halls A & B

Direct access to Sands Expo & Convention Centre

MRT Exits C & D

Halls A & B

Approximately a 3-minute walk to Sands Expo & Convention Centre

Parking: Self-parking rates at Marina Bay Sands: 7:00AM–7:00PM SGD 14.00 for first hour and SGD 1.50 for every subsequent half hour; maximum SGD 32.00 per 24 hours. Valet parking: 7:00AM–7:00PM SGD 22.00 for first hour and SGD 2.50 for every subsequent half hour; 7:00PM–7:00AM SGD 22.00 per entry; maximum SGD 60.00 per 24 hours. Concession parking coupons at SGD 8.56 per entry are available for exhibitors and visitors upon showing their event badge at the MBS L1 Technical Counter or L3 MICE Business Center. Motorcycle parking is not available

Gate: Car park entrances: Bayfront Link (South Entrance, next to Sands Expo), Bayfront Avenue near ArtScience Museum (North Entrance), and Bayfront Avenue outside Hotel Tower 3 (North Entrance)

Attend

Entry & tickets

Free registration

Event days & opening times

DayOpening hours

26 August 2026,10:00 AM – 5:00 PM (SGT)

27 August 2026,10:00 AM – 4:00 PM (SGT)

Ticket info

Ticket notes

Free admission for business visitors with pre-registration

Who runs the show

Organisers

Business Show Media SG Pte Ltd

Organiser

Website

Business Show Media Ltd

Parent Organiser

Website

Enquiries

General Enquiries

Email Call Website

Outreach and Engagements Officer

Registration Support

Call Website

What's on

Programme

Keynote

Seminar

TBA

Event days

10:00–15:45

Typical time

Official agenda

This agenda is still being finalised. Check the official agenda for the latest sessions.

Speakers

Naman Gupta

Regional Leader, Industry Solutions – APAC @ SAS

Data and AI adoption strategies

Hanny Gan

Head of Business Management, Asia Pacific & Japan @ HP

Innovation, transformation, and customer-centric leadership

Shalini Seneviratne

Marketing Director @ Kimberly-Clark

Innovation and creativity in business

Maria Singson

Founder & CEO @ SMEMojo Singapore

Assessing startups and SMEs on culture, strategy, and scalability

Osah Thompson-Mensah

Founder & Chairman @ ThirdWell Inclusive Business Centre/IBeeORG Pte Ltd

Inclusive business models

Liangliang Graham

Partner & Founder @ BTT Consulting Limited

Green finance, crypto, insurance, and banking

Sasipin Meyer

Founder & CEO @ Meyerize Co., Ltd

Market entry, supply chain optimisation, and logistics execution

Smile Huang

Sales VP, APAC @ Whale Tech

AI transformation and responsible innovation

Raymond Chin

Chief Creative and Innovation Officer APAC @ VML

Marketing, creativity, and AI transformation

Vera Wang

Head of Global Agency Acquisition, APAC & EMEA @ TikTok Pte. Ltd

Platform growth, digital transformation, and commercial innovation

Heinz-Peter Faust

CEO @ ThirdWell Inclusive Business Centre/IBeeORG Pte Ltd

Inclusive business and sustainable frameworks

Stef Chua

Founder and Principal Consultant @ Vault Personnel Pte. Ltd

HR transformation, workforce strategy, and CHRO-as-a-Service

Anurag Donge

Director of Sales & Growth @ First Connect Digital LLC

Growth strategies for startups

Gregory Satvinit

Co-founder and Managing Director @ Afinitiq Pte Ltd

Marketing and customer strategies for B2B, B2C, and Brand & Reputation

Prashanth Vellanki

Founder and Principal Consultant @ ProLead Financial Solutions Private Limited

Market entry strategies, business structuring, and global expansion

Navin Raina

Head of Customer Business, Asia @ LinkedIn

Sales transformation, AI, and business strategy

10:00 – 10:45

Keynote: The Future of Sales and AI

Keynote

Keynote Theatre 1

10:00 – 10:45

Keynote: Global Market Expansion

Keynote

Keynote Theatre 1

11:00 – 11:45

Seminar: Growth Strategies for Startups

Seminar

Seminar Theatre 6

11:00 – 11:45

Seminar: Leveraging AI for Business Growth

Seminar

Seminar Theatre 3

12:00 – 12:45

Seminar: Building a Strong Brand Identity

Seminar

Seminar Theatre 3

12:00 – 12:45

Keynote: TikTok and the Future of Digital Commerce

Keynote

Keynote Theatre 2

14:00 – 14:45

Keynote: Innovation and Creativity in Business

Keynote

Keynote Theatre 1

14:00 – 14:45

Seminar: Inclusive Business Models

Seminar

Seminar Theatre 4

15:00 – 15:45

Seminar: Sales Leadership and Team Scaling

Seminar

Seminar Theatre 3

Topic tracks

AI & Digital TransformationSales & GrowthMarketing & BrandingLeadership & Team BuildingFinance & Operations

Awards

Asia's Top-Rated Trade Show

Annual

Awarded by Superbrands Singapore for the second consecutive year, recognising the event's exceptional contributions to the business community, dedication to delivering unparalleled experiences, valuable connections, and innovative opportunities for attendees and exhibitors

source

Employer of the Year

Annual

Awarded to Business Show Media for its significant contribution to the sector and excellence as an employer

source

Significant Contribution to Sector

Annual

Awarded to Business Show Media for its significant contribution to the events sector

source

Previous edition

Current edition

2026 · 8,000 visitors · 250 exhibitors

Based on pre-event promotional materials; official counts not yet available. The 2026 edition marks the 5th anniversary of the event in Asia

Forecast — not final

Visitors

8,135

Exhibitors

250

Growth over time

Edition recap

The Business Show Asia 2025 has officially concluded its 4th and most dynamic edition yet at Sands Expo & Convention Centre, Marina Bay Sands, Singapore. Over two action-packed days on 27–28 August, the event brought together thousands of entrepreneurs, business leaders, and industry disruptors from across the region, solidifying its position as Asia's leading platform for business growth and innovation. This year's edition welcomed 8,135 visitors, 250 exhibitors, and 150 renowned speakers spanning industries from finance and technology to marketing, e-commerce, and more

2025's Highlights

Bustling Speed Networking: One of the most talked-about features of the show was the high-energy speed networking sessions. Hundreds of participants took part in structured, fast-paced meetings designed to spark meaningful connections
Keynote by Melanie Sharpe Nseir (Microsoft): Delivered a powerful session titled 'Empathy. AI. Scale. Welcome to the Frontier Firm,' illustrating how AI-driven scale works best when underpinned by empathetic leadership and culture
Keynote by Tatiana Sheremetieva: Luxury Influencer and award-winning serial entrepreneur, delivered a compelling address on how to start and scale a business in Singapore
Interactive Masterclasses: Two of the most sought-after sessions were led by HubSpot and Odoo, drawing jam-packed theatres and eager attendees

Testimonials

“I have to admit, this was my very first time at The Business Show Asia but the two full days were intense but eye-opening. What struck me most was how grounded the show felt. It wasn't the usual hype about AI or futuristic tech. The booths leaned into what businesses actually need practical services, smarter tools, financial options, and growth partnerships.” — Clifford Tan, Exhibitor Harvest Point Consulting

“What an incredible two days of meaningful connections, strategic partnerships, and business innovation. We're energized by the quality of conversations and the opportunities that emerged from this event.” — Paul-Alexandre JANSSENS (MBA,LL.M), Visitor

New this edition

1
Record-breaking attendance
2025 edition welcomed 8,135 visitors, the highest in the event's history
Source
2
Expanded speed networking
High-energy speed networking sessions with hundreds of participants in structured, fast-paced meetings
Source
3
Microsoft keynote on AI and empathy
Melanie Sharpe Nseir, Microsoft's Head of Partner Solution Sales for Asia, delivered a session titled 'Empathy. AI. Scale. Welcome to the Frontier Firm.'- 1
Source
4
Interactive masterclasses by HubSpot and Odoo
Two of the most sought-after sessions at the show were the interactive masterclasses led by HubSpot and Odoo, drawing jam-packed theatres
Source

Testimonials

I have to admit, this was my very first time at The Business Show Asia but the two full days were intense but eye-opening. What struck me most was how grounded the show felt. It wasn't the usual hype about AI or futuristic tech. The booths leaned into what businesses actually need practical services, smarter tools, financial options, and growth partnerships. It was less about flash, more about real help
Clifford Tan · Exhibitor · Harvest Point Consulting · 2025

What an incredible two days of meaningful connections, strategic partnerships, and business innovation. We're energized by the quality of conversations and the opportunities that emerged from this event
Paul-Alexandre JANSSENS · Visitor · 2025

Life-changing experience for a young company like us… From a sales perspective we generated over 200 qualified leads, with 109 WhatsApp conversations initiated across our entire team… We would be honoured to participate again
Glax Low · Rojak Media · 2025

As a participant, Razorpay found the event very energizing… Most of the discussions we had were very deep discussions which we think we can take to action… This was one of the best events that I've been to in the last few years
Rishab Sood · Razorpay · 2025

Next edition outlook

2026-08-26 – 2026-08-27

high

The Business Show Asia 2026 is set to be the largest and most impactful edition yet, building on record-breaking attendance of 8,135 visitors in 2025. With 250 exhibitors and 150 expert speakers confirmed, the event continues to cement its position as Asia's leading platform for SMEs, startups, and entrepreneurs. The show's focus on practical, actionable insights – from AI adoption to team scaling – aligns with the evolving needs of Asian businesses navigating digital transformation and economic change. As Singapore strengthens its global business events standing, The Business Show Asia 2026 is well-positioned to deliver exceptional value for attendees and exhibitors alike

Greater emphasis on AI and digital transformation as core business drivers, with sessions focused on real-world deployment rather than theory Expanded masterclass and speed networking offerings to facilitate deeper, more targeted connections between solution providers and decision-makers Stronger integration of sustainability and ESG themes into the programme, reflecting growing business and regulatory focus on green practices Continued growth in visitor and exhibitor numbers, building on 2025's record-breaking attendance of 8,135

Impact

A bigger and stronger platform

The 2025 edition set a new attendance record with 8,135 visitors, solidifying the event's position as Asia's leading platform for business growth and innovation. The show featured 250 exhibitors and 150 speakers, with key highlights including high-energy speed networking, a keynote by Microsoft's Melanie Sharpe Nseir on 'Empathy. AI. Scale. Welcome to the Frontier Firm,' and a compelling address by luxury influencer and entrepreneur Tatiana Sheremetieva on starting and scaling a business in Singapore Interactive masterclasses by HubSpot and Odoo drew packed audiences, delivering hands-on mentoring and practical strategies

Audience quality

High-value decision-makers

95% of attendees held purchasing power, and 92% of exhibitors rebooked, indicating high audience quality and strong exhibitor satisfaction. The audience included SMEs seeking practical solutions, startups chasing partnerships, and founders looking for growth clarity

Exhibitor outcomes

Real business growth

Exhibitors at The Business Show Asia generate an average of 126 leads per exhibitor, with each warm lead valued at SGD $1,000–$1,500. The average ROI for exhibitors is 4:1

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Singapore and Asia-Pacific

Why it matters

The Business Show Asia 2026 takes place against a backdrop of strong momentum in Singapore's business events sector and a regional shift toward practical AI adoption, sustainability, and digital transformation. Singapore's MICE industry is leading tourism recovery, with record receipts and government investment signalling a robust environment for business events. At the same time, SMEs are moving from asking 'what could AI do?' to focusing on deployment, making. The Business Show Asia a critical platform for connecting solution providers with decision-makers actively seeking actionable tools and partnerships. The show's track record of generating 126 leads per exhibitor and six-figure revenue potential underscores its value as a high-ROI channel for B2B engagement. As trade shows in Asia evolve into high-impact revenue engines, The Business Show Asia stands as a key catalyst for business growth, partnership formation, and market expansion in the region

Industry trends

Key trends shaping this market and its wider industry.

AI moves from experimentation to deployment

In 2026, the conversation around AI has shifted from bold promises to practical implementation. SMEs are no longer asking what AI could do, but are focused on how to deploy it effectively to drive business growth, improve efficiency, and create competitive advantage

Source

Trade shows are recognised as high-ROI revenue engines

Exhibitions are no longer just networking events – they are revenue engines. Face-to-face interactions at trade shows generate high-quality leads, accelerate conversions, and deliver measurable ROI. Cost per qualified lead at exhibitions is ~$190 SGD, with an average ROI for exhibitors of 4:1

Source

Singapore's MICE sector leads tourism recovery and growth

Singapore achieved record tourism receipts of S$32.8 billion, with MICE receipts growing 35% year-on-year to S$2.3 billion. The government continues to invest in the sector, with initiatives such as the upcoming (carbon labelling for events) to drive sustainability

Source

Digital transformation and cybersecurity remain top priorities

Digital transformation, cybersecurity, and data protection continue to be major focus areas for businesses of all sizes, as they navigate an increasingly complex and connected digital landscape

Source

Trade shows are recognised as high-ROI revenue engines

Market news

Latest updates from across the market.

News & Blogs: Industries Poised for Growth in 2026

Looking ahead to 2026, certain industries are poised to drive significant growth and innovation, shaping the way businesses operate in Singapore and across Asia

Read

How Much Are Warm Leads Actually Worth in Asia? What Exhibition Data Tells Us

Exhibitions are revenue engines. On average, exhibitors at The Business Show Asia generate 126 leads, with each warm lead valued at SGD $1,000–$1,500. Even conservatively, exhibitors can generate six-figure revenue from a single show

Read

Singapore Retains Top APAC Meeting Destination Ranking For 2026

Nearly 74% of respondents reported up to a 20% increase in in-person meetings, underscoring continued recovery in the MICE sector

Read

Speech by Minister of State Gan Siow Huang at the Singapore MICE Forum 2026

Singapore achieved record tourism receipts of S$32.8 billion, with MICE receipts growing 35% year-on-year to S$2.3 billion

Read

How Much Are Warm Leads Actually Worth in Asia? What Exhibition Data Tells Us

Read

The Business Show World Series and Related Events

Q3-Q4 2026

The Business Show Asia is part of The Business Show World Series, a global portfolio of business events operated by Business Show Media, spanning locations including London, Amsterdam, Singapore, Sydney, and Miami The organiser also hosts other specialised events such as The International Franchise Show, Going Global Live, The B2B Marketing Expo, The White Label World Expo, Retail Supply Chain & Logistics Expo, Smart Retail Tech Expo, and Ecommerce Packaging & Labelling Expo

26–27 Aug 2026

Franchising & Licensing Asia (FLAsia) 2026

Singapore, Singapore

Asia's leading franchising and licensing trade event, taking place at Sands Expo & Convention Centre just two weeks before. The Business Show Asia

website

26–27 Aug 2026

ITB Asia 2026

Singapore, Singapore

Asia's leading B2B travel trade show, also held at Sands Expo & Convention Centre

website

August 2026 – Singapore Business Events Cluster

The Business Show Asia 2026Franchising & Licensing Asia (FLAsia) 2026

Both events take place at Sands Expo & Convention Centre in August 2026, offering a concentrated period for business networking and sourcing

Information on similar events compiled from event listings and organiser's website

Plan your trip

Travel & logistics

Local currency · SGD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

SIN

Singapore Changi Airport

By taxi: ~30 minutes, alight at Level 1 lobby of Sands Expo along Bayfront Avenue- . By MRT: ~60 minutes, take East-West Line to Expo, transfer to Downtown Line to Bayfront Station (CE1/DT16)- . Road distance varies by terminal: ~19 km from T2- , ~21 km from T3

Approximately 19–21 km

to venue

20–30 minutes by car or taxi

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

On-site Luxury

Marina Bay Sands

USD 400–800 / night

Marina Bay Sands Hotel is integrated with the venue. Direct indoor access to Sands Expo & Convention Centre via The Shoppes and underground walkways

Premium

Marina Bay / City Hall / Raffles Place

USD 250–500 / night

Hotels such as The Ritz-Carlton, Millenia Singapore, Pan Pacific Singapore, Carlton Hotel, and Conrad Centennial Singapore. Located within 10–15 minutes of the venue by MRT or taxi

Mid-range

City Centre / Bugis / Orchard Road

USD 150–300 / night

Options include Hotel Waterloo Singapore, Wyndham Singapore Hotel, Ibis Singapore on Bencoolen, and others within 15–20 minutes of the venue via MRT- . Good balance of cost and convenience

Budget

Chinatown / Little India / Geylang

USD 80–150 / night

Hostels, capsule hotels, and budget chain hotels. Accessible via MRT to Bayfront station (CE1/DT16) within 20–30 minutes

Local transport

Get around the city with these convenient transport options.

MRT (Mass Rapid Transit)

Estimated costSGD 1.50–2.50 per trip

Best forBayfront MRT Station (CE1/DT16) – Circle and Downtown Lines

Bayfront Station connects directly to Sands Expo & Convention Centre. Exit E provides direct access to the venue . Exits C and D are approximately a 3-minute walk away . MRT services operate daily from approximately 6:00 AM to 12:00 AM midnight

Bus

Estimated costSGD 1.00–2.50 per trip

Best forServices 97, 97E, 106, 133, 133M, 502, 502A, 518, 518A

Bus stops 03511 (outside Sands Expo & Convention Centre, opposite Hotel Tower 1) and 03519 (opposite Sands Expo, adjacent to Hotel Tower 1) . Services operate daily, with some (97E, 502A, 518A) operating daily except Saturdays, Sundays, and public holidays

Taxi / Ride-hailing

Estimated costSGD 20–40 (from airport); SGD 10–25 (from city centre)

Best forFrom airport, hotel, or city centre to Sands Expo

Pick-up and drop-off points available outside Sands Expo & Convention Centre, outside. The Shoppes, and at Hotel Tower 1 lobby . Ride-hailing services like Grab and Gojek are widely available- . Fares may vary depending on demand and peak hours . From Changi Airport, a taxi takes approximately 30 minutes

Car / Self-drive

Estimated costParking: SGD 14.00 for 1st hour, SGD 1.50 per subsequent half-hour, max SGD 32.00 per 24 hours (self-park)

Best forVia ECP, AYE, CTE, or KPE to Marina Coastal Expressway (MCE), then Bayfront Avenue or Sheares Avenue

Nearest carpark to Sands Expo is accessed via Bayfront Link (South Entrance) . Motorcycle parking is not available . Concession parking at SGD 8.56 per entry is available for exhibitors and visitors upon showing their event badge at the MBS L1 Technical Counter or L3 MICE Business Center

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Business Visa (Entry Visa)	Nationals of countries not exempted from Singapore visa requirements, including India, China, and others listed in ICA's visa requirements. Also required for holders of refugee travel documents or alien's passports	Not yet confirmed	3 to 5 working days (excluding date of submission, weekends and public holidays)
Business Visa (Entry Visa)	Nationals of countries requiring a visa to enter Singapore	$19.00	3–5 working days (via authorised visa agent)

As of 2026, regular passport holders from 159 countries can enter Singapore visa-free for tourism and business purposes for up to 30 days (some countries up to 90 days)- . Visa-exempt nationalities include the US, UK, EU, Australia, Canada, Japan, South Korea, and most ASEAN countries- . Hong Kong SAR and Macao SAR passport holders do not require a visa for up to 30 days

Foreign exhibitors can use an ATA Carnet to temporarily import goods into Singapore for display at exhibitions, fairs, or similar events, excluding intoxicating liquors and tobacco . Import permits are not required for Carnet goods . Goods may be imported for up to 6 months from import date, provided within Carnet validity . Expired Carnets cannot be used- . Singapore operates with paper Carnets until full global digital implementation (targeted end-2027)- . Apply for Carnet from Singapore International Chamber of Commerce (SICC) for local exporters

Official visa page

Weather

Singapore in August is typically hot and humid with frequent rainfall. Average high: 29–33°C (85–91°F), average low: 24–26°C (75–79°F)- . Expect around 20–25 rainy days with total precipitation of 180–245 mm- . Afternoon thunderstorms are common- . Air-conditioned venues are cool, so a light layer is advisable. Pack lightweight, breathable clothing, an umbrella or raincoat, and comfortable walking shoes

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Venue access connectivity: how the venue connects to airports, railway/metro/bus hubs, hotels, and major city landmarks. Do not describe Wi-Fi/SIM/mobile internet here

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Business Culture and Etiquette in Singapore

Singapore is a highly organised, efficient, and multicultural business hub. Business attire is typically formal, with suits and ties common for men and professional dresses or suits for women. Punctuality is essential and expected. Business cards are exchanged with both hands, and it is polite to take a moment to read the card before putting it away. English is the primary business language, though Mandarin, Malay, and Tamil are also widely spoken. Decision-making tends to be consensus-driven and may involve multiple layers of approval. Building personal relationships and trust is important, but business is conducted with a direct, pragmatic approach. Tipping is not customary in Singapore and is generally discouraged

Local Customs and Sensitivities

Singapore is a multicultural society with Chinese, Malay, Indian, and Eurasian communities. Respect for all cultures and religions is paramount. When greeting, a handshake is common; however, some may prefer a slight bow or nod. It is advisable to address people by their titles and surnames until invited to use first names. Avoid discussing sensitive topics such as politics, race, or religion in business settings. The use of hands for gestures should be mindful – pointing with the index finger is considered rude; use an open hand instead. Removing shoes before entering someone's home or certain places of worship is expected. Singapore has strict laws regarding littering, chewing gum, and public behaviour; visitors should familiarise themselves with local regulations

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Singapore Changi Airport (SIN)

Visa

Visa requirements depend on nationality. Citizens of visa-exempt countries (e.g., US, UK, EU, Australia, Canada, Japan, South Korea, and most ASEAN nations) do not need a visa for short business visits up to 30–90 days- . Nationals of countries requiring a visa (e.g., India, China) must apply for an entry visa through authorised agents or Singapore Overseas Missions before travel . All visitors must hold a passport valid for at least 6 months from date of entry- and complete the electronic SG Arrival Card within 3 days before arrival

Estimated cost: Not yet confirmed

Processing: 3–5 working days for standard visa applications ; some cases may take longer

Visa-on-arrival is not available for any nationality- . Business visitors should obtain a Letter of Introduction (Form V39A) from a Singapore-registered entity if required

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Marina Bay (closest, premium) · City Hall / Raffles Place (central, premium) · Bugis (mid-range, convenient) · Orchard Road (mid-range to premium, shopping district) · Chinatown (budget to mid-range, cultural)

On-site

USD 400–800 / night

Premium

USD 250–500 / night

Mid-range

USD 150–300 / night

Budget

USD 80–150 / night

Transport

Get to the venue and around the city with these options.

Airport → venue: From Changi Airport (SIN): Taxi (~30 min, SGD 20–40), MRT (~60 min, SGD 2.50). By MRT: take East-West Line to Expo, transfer to Downtown Line to Bayfront Station (CE1/DT16) . By taxi: alight at Level 1 lobby of Sands Expo along Bayfront Avenue

Hotel → venue: From most city hotels: MRT to Bayfront Station (CE1/DT16) , or taxi (~10–20 min depending on location). From Marina Bay Sands Hotel: 5-minute indoor walk via The Shoppes

Ride-hail: Grab and Gojek are widely available. Pick-up/drop-off points at Sheares Link (Hotel Tower 1), Bayfront Avenue (Hotel Tower 3), outside Sands Expo, and outside. The Shoppes . Estimated cost from city centre: SGD 10–25

Public transit: MRT: Bayfront MRT station (CE1/DT16) connects to Circle and Downtown Lines . Bus services: 97, 97E, 106, 133, 502, 502A, 518, 518A, 666, 671–673, 675–678 stop at bus stops 03511 (outside Sands Expo) and 03519 (opposite Sands Expo) . MRT operates ~6am–12am daily

Parking: Self-parking at Marina Bay Sands: 7am–7pm SGD 14.00 first hour + SGD 1.50 per subsequent half-hour (max SGD 32 per 24 hours). Valet: 7am–7pm SGD 22.00 first hour + SGD 2.50 per subsequent half-hour (max SGD 60 per 24 hours). Concession parking at SGD 8.56 per entry available for exhibitors and visitors upon showing event badge at MBS L1 Technical Counter or L3 MICE Business Center . Car park entrances: Bayfront Avenue near ArtScience Museum (North Entrance), Bayfront Link (South Entrance), and Bayfront Avenue outside Hotel Tower 3

Weather

Plan and pack for the event climate.

Seasonality: Singapore in August is typically hot and humid. Average high: 29–33°C (85–91°F), average low: 24–26°C (75–79°F). Rainfall is common; bring an umbrella or light raincoat. Air-conditioned venues are cool, so a light layer is advisable

Packing: Singapore in August is typically hot and humid with frequent rainfall. Average high: 29–33°C (85–91°F), average low: 24–26°C (75–79°F)- . Expect around 20–25 rainy days with total precipitation of 180–245 mm- . Afternoon thunderstorms are common- . Air-conditioned venues are cool, so a light layer is advisable. Pack lightweight, breathable clothing, an umbrella or raincoat, and comfortable walking shoes

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at Sands Expo, collect badge, and review show floor plan
09:00Attend opening keynote or seminar
10:30Explore exhibitor booths and speed networking
12:30Lunch break at nearby restaurants or food court
14:00Masterclass or panel discussion
16:00Continue networking and visiting exhibitors
17:00End of day 1; explore Gardens by the Bay or Spectra show

Plan your trip

Planning

T-90 days

Define clear objectives: number of leads, partnerships, brand awareness metrics — Set SMART goals for the event; align with overall business strategy

T-60 days

Secure booth space and sign contract with organiser — Contact blake.makuuchi@bsmexpo.com for availability and potential discounts

T-45 days

Design booth layout, order graphics, and plan interactive elements — Ensure branding is consistent and booth stands out among 250 exhibitors

T-30 days

Plan pre-show marketing campaign: email, social media, and direct outreach to existing contacts — Leverage event's 8,000+ attendee list if available; schedule social posts

T-21 days

Confirm travel, accommodation, and shipping logistics for booth materials — Book flights and hotels early; coordinate with freight handler (if any)

T-14 days

Train booth staff on lead qualification, product pitch, and follow-up process — Role-play common scenarios; prepare scripts and objection handlers

T-7 days

Finalise booth schedule, assign shifts, and pack promotional materials — Include giveaways, brochures, and business cards; check shipping deadlines

T-2 days

On-site setup and booth inspection — Arrive at Sands Expo & Convention Centre (Halls A & B)- during designated setup hours

T-0 (show days)

Execute booth activities, network, and collect leads — Engage attendees actively; use lead capture tools; attend seminars and speed networking

T+1 to T+7 days

Post-show follow-up: qualify leads, send thank-you emails, and schedule meetings — Aim to contact all leads within 48 hours; track conversion metrics

Sample visitor itinerary

Route-optimised day