Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 is Sweden's leading event for the dental industry, taking place from November 11 to 13 at the Svenska Mässan in Gothenburg. This event gathers key decision-makers and professionals from the dental sector, providing a platform for networking, education, and showcasing the latest innovations in dental technology.
SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 takes place in Gothenburg, Sweden. Venue: Svenska Mässan - Swedish Exhibition & Congress Centre.
TL;DR
- 1Dates and Venue: SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 takes place from November 11 to 13 at Svenska Mässan in Gothenburg, Sweden.
- 2Scale and Focus: This premier dental event attracts over 9,000 visitors and features 150+ exhibitors showcasing the latest in dental technology.
- 3Organiser: The event is organised by Svenska Mässan, a leading exhibition and congress centre in Sweden.
- 4Buyer Authority: Attendees include dentists, dental technicians, clinic managers, and industry decision-makers.
- 5Entry: Registration opens on May 11, 2026, and tickets are valid for all three days of the event.
Why visit
Visitors at SWEDENTAL can expect to gain insights into the latest dental technologies and solutions. The event offers opportunities for networking with industry peers and experts, as well as access to continuing education sessions. Attendees will also have the chance to explore new products and services that can enhance their practice.
Why exhibit
Exhibiting at SWEDENTAL provides companies with direct access to a targeted audience of dental professionals. This event is an excellent platform for launching new products, increasing brand visibility, and generating valuable business leads. Exhibitors can engage with decision-makers and showcase their innovations to a receptive audience.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Dentists looking for the latest dental products and technologies
Dental technicians seeking new tools and equipment
Clinic managers interested in improving practice efficiency
Dental students and researchers exploring advancements in the field
Industry decision-makers and influencers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of dental equipment and supplies
Providers of dental technology solutions
Companies offering dental education and training
Service providers for dental practices
Consultants in dental practice management
Product categories
Key solution areas showcased across the event.
Dental instruments and tools
Dental imaging and diagnostic equipment
Dental materials and consumables
Practice management software
Oral hygiene products
Location & Facilities
Venue
Svenska Mässan - Swedish Exhibition & Congress Centre
Mässans Gata/Korsvägen, Gothenburg, Sweden
Facilities
Parking
Svenska Mässan - Swedish Exhibition & Congress Centre in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Svenska Mässan - Swedish Exhibition & Congress Centre in Gothenburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Svenska Mässan - Swedish Exhibition & Congress Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
11 – 13 November 2026:9:00 AM – 5:00 PM daily
Who runs the show
Organisers
the Swedish Dental Society
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Gothenburg, Sweden
Why it matters
Visitors at SWEDENTAL can expect to gain insights into the latest dental technologies and solutions. The event offers opportunities for networking with industry peers and experts, as well as access to continuing education sessions.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Göteborg Landvetter Airport
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Gothia Towers
upscale
Adjacent to Svenska Mässan, Gothenburg4.4
Directly connected to the Swedish Exhibition & Congress Centre; free breakfast, free Wi-Fi, parking (fee), air conditioning, fitness center, spa, bar and restaurant on site.
Scandic Opalen
midscale
Walking distance to Svenska Mässan (about 420 m)4.0
Breakfast (fee), free Wi-Fi, parking (fee), hot tub, pet-friendly, bar and restaurant, full-service laundry, accessible rooms.
Scandic Göteborg Central
midscale
Gothenburg central district4.0
Rated 4.0 on Google Hotels in the Svenska Mässan hotel search; central station area.
Radisson Blu Scandinavia Hotel, Gothenburg
upscale
Gothenburg central district4.3
4-star hotel with spa and pet-friendly policy, listed among hotels near Svenska Mässan.
Hyatt Place Gothenburg Central
midscale
Gothenburg central district4.1
Pet-friendly with fitness center; central location convenient for Västtrafik trams toward the fairground.
Scandic Go, Lilla Bommen 5
budget
Lilla Bommen waterfront, central Gothenburg4.2
Lower-priced option in the Svenska Mässan search set; pet-friendly with free parking listed.
Radisson Blu Riverside Hotel, Gothenburg
midscale
Riverside, Gothenburg4.3
Hot tub and spa amenities; listed in the Svenska Mässan hotel search results.
Local transport
Get around the city with these convenient transport options.
airport bus and regional transport
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forGöteborg Landvetter Airport (GOT) to Swedish Exhibition & Congress Centre, Gothenburg
Airport coach and Västtrafik services connect Landvetter with central Gothenburg; check the Västtrafik travel planner for routes to the fairground.
tram / city bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCentral Gothenburg to Swedish Exhibition & Congress Centre
Västtrafik operates trams and buses across Gothenburg; the venue has its own stop serving the exhibition and congress complex.
taxi
Estimated costApprox. SEK 400-550 per taxi - confirm with the operator
Best forGöteborg Landvetter Airport (GOT) to Svenska Mässan - Swedish Exhibition & Congress Centre
Taxis rank outside the Landvetter terminal; journey follows the E20 into central Gothenburg.
Weather
November 2026
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Sweden.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Getting around Gothenburg
Västtrafik runs the city's trams, buses and ferries, and the Swedish Exhibition & Congress Centre has its own stop in the fairground district; buy tickets in the Västtrafik app before boarding.
Fairground orientation
Svenska Mässan and Gothia Towers share a connected campus in central Gothenburg, with site maps published by Gothia Towers for planning hall-to-hall movement.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GOT
Google Flights searches for 11 November 2026 show Sydney SYD to Gothenburg GOT routing options with Qantas, Lufthansa, THAI and Etihad via Singapore, Munich, Frankfurt, Bangkok, Abu Dhabi and Copenhagen, from around SEK 14,300. Fare and routing captures for Dubai, New York, London, Tokyo and Singapore departures returned mixed domestic flight tables, so verify connections to GOT when booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Göteborg Landvetter Airport (GOT). Allow road or rail time to Svenska Mässan - Swedish Exhibition & Congress Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Svenska Mässan - Swedish Exhibition & Congress Centre: Adjacent to Svenska Mässan, Gothenburg: Gothia Towers; Walking distance to Svenska Mässan (about 420 m): Scandic Opalen; Gothenburg central district: Scandic Göteborg Central.
Ride-hail: Ride-hailing apps are commonly used in Gothenburg; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Svenska Mässan - Swedish Exhibition & Congress Centre.
Parking: On-site parking is available at Svenska Mässan - Swedish Exhibition & Congress Centre; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Packing: November 2026
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Svenska Mässan - Swedish Exhibition & Congress Centre
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 registration concourse
Svenska Mässan - Swedish Exhibition & Congress Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Svenska Mässan - Swedish Exhibition & Congress Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Dental instruments and tools and Dental imaging and diagnostic equipment solutions and benchmarking suppliers at SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 in Gothenburg.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Dental instruments and tools and Dental imaging and diagnostic equipment products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Gothenburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Also known as
Alternate names and search phrases for this event.
- Swedental 2026
- Dental Congress Sweden
- SWEDENTAL & THE ANNUAL DENTAL CONGRESS 2026 Gothenburg
- SWEDENTAL Gothenburg 2026
- THE ANNUAL DENTAL CONGRESS Gothenburg 2026
- ANNUAL 2026
- ANNUAL Gothenburg 2026
- DENTAL 2026
Trust footer
Sources
1
References
1
Publishers
0
Date checked
1
Swedental
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.