Impact
A bigger and stronger platform
The PPAI Expo 2026, held January 12–15 at the Mandalay Bay Convention Center in Las Vegas, marked the unveiling of the association's new five-year strategic plan, which includes a call to strengthen the community. The show spanned approximately one million square feet and featured nearly 1,000 exhibiting companies across more than 2,500 booths, including 70 first-time exhibitors. Organisers expected more than 10,000 distributors to attend, with total attendance projected to exceed 16,000 professionals from over 3,500 companies and 30 countries. Attendees had access to hundreds of thousands of products, with more than 400 new products featured. The event reinforced ongoing industry trends, including increased demand for experiential merchandise, live personalisation and outsourcing of production. For the second consecutive year, The PPAI Expo achieved Zero Waste status, diverting 90% of potential waste from landfills. The expo featured 30+ education sessions, keynotes from Abigail Posner and Leo Chan, The Pitch live product competition, and the official PPAI Expo Party at Allegiant Stadium with over 1,000 attendees




