Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
PHARMEXPO is the leading trade show for the pharmaceutical sector in Southern Italy, taking place from October 23 to 25, 2026, at Mostra D'Oltremare in Naples. This event brings together over 270 exhibitors and 12,000 attendees, including pharmacists, doctors, and healthcare professionals.
It serves as a strategic platform for networking, showcasing innovations, and discussing industry trends. PHARMEXPO takes place in Napoli, Italy.
Venue: Mostra D'Oltremare, Naples, Italy.
TL;DR
- 1Dates and Venue: PHARMEXPO takes place from October 23 to 25, 2026, at Mostra D'Oltremare, Naples, Italy.
- 2Scale and Focus: This event is a leading trade show for the pharmaceutical sector in Southern Italy, featuring over 270 exhibitors.
- 3Organiser: The event is organised by Progecta Srl, with more details available at pharmexpo.it.
- 4Buyer Authority: Attendees include pharmacists, doctors, and healthcare professionals from across the region.
- 5Entry: Registration is mandatory for industry professionals, with free entry available upon registration.
Why visit
Attending PHARMEXPO provides a unique opportunity to connect with leading companies in the pharmaceutical sector, discover the latest innovations, and participate in workshops and conferences. Attendees include pharmacists, doctors, and healthcare professionals from across the region.
Why exhibit
Exhibiting at PHARMEXPO allows companies to showcase their products to a targeted audience of healthcare professionals, expand their market presence, and establish valuable business connections. This event is a leading trade show for the pharmaceutical sector in Southern Italy, featuring over 270 exhibitors. Attendees include pharmacists, doctors, and healthcare professionals from across the region.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pharmacists looking for new products
Healthcare professionals seeking the latest innovations
Buyers from pharmaceutical companies
Distributors in the healthcare sector
Medical practitioners interested in nutraceuticals
Regulatory bodies and industry stakeholders
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Finished-dose pharmaceutical and OTC medicine manufacturers
Nutraceutical, supplement and functional-food producers
Dermo-cosmetic, skincare and personal-care brands
Contract manufacturers and CDMOs for oral solid, liquid, semi-solid and sterile formats
Active pharmaceutical ingredient, excipient and raw-material suppliers
Packaging, labelling, serialisation and track-and-trace providers
Pharmacy software, POS, e-prescription and retail technology vendors
Medical device, diagnostics and home-care product suppliers
Pharmacy distribution, logistics and cold-chain service providers
Pharmacy marketing, category management and retail-design consultancies
Product categories
Key solution areas showcased across the event.
Pharmaceutical products and services
Nutraceuticals and dietary supplements
Cosmetics and personal care products
Medical devices and equipment
Health and wellness solutions
Pharmacy technology and automation
Location & Facilities
Venue
Mostra D'Oltremare
Viale Kennedy, 54-80125 Napoli
Facilities
Parking
Mostra D'Oltremare, Naples, Italy in Napoli typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Mostra D'Oltremare, Naples, Italy in Napoli typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Mostra D'Oltremare, Naples, Italy for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
October 23 to 25, 2026:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Progecta Srl
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Napoli, Italy
Why it matters
On 2026-10-23 to 2026-10-25, PHARMEXPO in Napoli covering Pharmaceutical products and services, Nutraceuticals and dietary supplements, Cosmetics and personal care products, Medi gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Palazzo Esedra
4-star
Mostra d'Oltremare (Fuorigrotta)Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant, room service
Borgo Double V
Guesthouse/B&B
Mostra d'Oltremare districtMetro Guest House
Guesthouse
Mostra d'Oltremare districtHotel Cristina Napoli
3-star
Mostra d'Oltremare districtFree breakfast, free Wi-Fi, free parking, air conditioning, bar, restaurant, airport shuttle, full-service laundry
B&B Morra's Home
B&B
Mostra d'Oltremare districtFree breakfast, Wi-Fi, parking, air conditioning
Hotel Villa Maria
3-star
Mostra d'Oltremare districtFree breakfast, free Wi-Fi, paid parking, air conditioning, pet-friendly, bar, room service
Local transport
Get around the city with these convenient transport options.
Metro / bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forNaples city centre or Napoli Centrale to the Fuorigrotta / Mostra d'Oltremare area
Line and timetable details via Naples Metro and Moovit; the fairground has multiple entrances including Viale J. F. Kennedy and Varco Marconi.
Taxi / car
Estimated costApprox. EUR taxi/rideshare from NAP to venue (estimate; confirm before travel)
Best forNaples International Airport (Capodichino) (NAP) to Mostra D'Oltremare, Naples, Italy
Roughly 12 minutes outside peak traffic; fromto.travel lists 12 km and 12 min for the NAP to venue leg.
Car parking
Estimated costEUR 15-30 daily venue parking
Best forOn-site and nearby car parks at Mostra d'Oltremare
Mostra d'Oltremare publishes a 'Dove siamo - Parcheggi' (location and parking) page; nearby garages include Parkopedia and Quick Terracina.
Weather
Late-October Naples is mild and changeable, with daytime temperatures easing into autumn and occasional rain showers; pack a light waterproof layer and comfortable shoes for walking between halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Getting to the fairground
Mostra d'Oltremare sits in the Fuorigrotta district with entrances on Viale J. F. Kennedy and Varco Marconi; allow extra time on the first morning for security checks and to locate your hall.
Around Naples
The venue is on the western side of Naples, close to the Campania coast and the city's metro network, which makes it practical to combine trade fair days with an extra day in the centre.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights showed 7 results for New York JFK to Naples NAP departing 23 Oct 2026, with the quickest ITA routings around 11 hours via Rome Fiumicino. Prices were flagged as currently high, so book early and compare indirect routings via Rome or Lisbon.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Napoli; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Mostra D'Oltremare: Mostra d'Oltremare (Fuorigrotta): Hotel Palazzo Esedra; Mostra d'Oltremare district: Borgo Double V; Mostra d'Oltremare district: Metro Guest House.
Ride-hail: Ride-hailing apps are commonly used in Napoli; confirm local availability before travel.
Public transit: Naples Metro and local bus services connect the city centre and Napoli Centrale to the Fuorigrotta area around Mostra d'Oltremare. Moovit lists bus, train and metro combinations to the fairground, and Rome2rio shows single bus fares from about EUR 2. The site is served by entrances on Viale J. F. Kennedy and Varco Marconi.
Parking: On-site parking is available at Mostra D'Oltremare; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Approx. 18-23 C daytime and 13-17 C at night in late October; confirm the forecast within 10 days of travel.
Seasonality: Late October is autumn in Naples: rain showers and occasional thunderstorms are possible, with humid spells between fronts. Pack a compact umbrella, a light waterproof layer and shoes suitable for wet pavements around Mostra d'Oltremare.
Packing: Pack light layers for mild late-October days, a compact rain jacket or umbrella for showers, and comfortable walking shoes for the fairground's outdoor avenues between halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at PHARMEXPO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Confirm Pharmexpo opening days and hall access on pharmexpo.it; save the schedule page before travel.
T-2
T-14: Register or verify your visitor badge path and check whether the organiser requires professional credentials at the door.
T-3
T-13: Book Naples accommodation near Mostra d'Oltremare or along the Metro/bus route to Fuorigrotta; confirm cancellation terms.
T-4
T-12: Compare NAP airport transfers and Metro/bus options to the venue; note that fares and schedules should be confirmed live.
T-5
T-11: Build a shortlist of exhibitors by product family: medicines, nutraceuticals, dermo-cosmetics, devices and pharmacy technology.
T-6
T-10: Check passport validity and Schengen visa needs for Italy; apply early if a visa is required.
T-7
T-9: Pack business cards, proof of professional role and any buyer credentials that support your registration.
T-8
T-8: Review the schedule and mark must-attend sessions, product demos or stand meetings; leave travel buffers.
T-9
T-7: Confirm meeting requests with exhibitors and share your buying brief or product list.
T-10
T-5: Check the Naples forecast and pack a light waterproof layer and comfortable shoes for walking between halls.
T-11
T-3: Download offline maps and save the venue entrances at Viale J. F. Kennedy and Varco Marconi.
T-12
T-1: Reconfirm badge, transport and first meeting time; keep a digital and printed copy of your registration.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Mostra D'Oltremare, Naples, Italy
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2PHARMEXPO registration concourse
Mostra D'Oltremare, Naples, Italy
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Mostra D'Oltremare, Naples, Italy
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether PHARMEXPO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For PHARMEXPO, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Pharmaceutical products and services and Nutraceuticals and dietary supplements solutions and benchmarking suppliers at PHARMEXPO in Napoli.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Pharmaceutical products and services and Nutraceuticals and dietary supplements products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Napoli show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Mostra d'Oltremare
- Naples' main exhibition complex in the Fuorigrotta district, with entrances including Viale J. F. Kennedy and Varco Marconi, and the venue for Pharmexpo.
- Pharmexpo
- The Naples pharmacy and pharmaceutical exhibition listed at pharmexpo.it, bringing medicine, nutraceutical, dermo-cosmetic, device and pharmacy-service suppliers together at Mostra d'Oltremare.
- Parafarmacia
- Italian retail format selling OTC medicines and health, beauty and hygiene products that do not require a prescription, alongside pharmacy-adjacent services.
- Nutraceutical
- A food-derived product presented in dose form such as a capsule, tablet, sachet or liquid and positioned for a health benefit beyond basic nutrition.
- OTC medicine
- A medicine sold without a prescription, often through pharmacy and parapharmacy channels, with pack size, labelling and advertising rules set by national authorities.
- CDMO / contract manufacturing
- A third-party manufacturer that develops or produces pharmaceutical, nutraceutical or cosmetic products for another company's brand, including formulation, filling and packaging.
- GMP
- Good Manufacturing Practice: the quality-assurance system and facility standards that pharmaceutical manufacturers must follow to produce medicines consistently and safely.
- Medical device
- A product used for diagnosis, prevention, monitoring or treatment that is regulated separately from medicines and often sold through pharmacies and specialist distributors.
- Serialisation
- The process of applying unique codes to medicine packs and recording them through the supply chain, used for traceability and anti-counterfeiting compliance.
- Pharmacy chain / buying group
- A network of affiliated pharmacies or a purchasing group that negotiates ranges and terms with manufacturers and distributors for multiple stores.
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Also known as
Alternate names and search phrases for this event.
- PharmExpo 2026
- Cosmetics in pharmacy
- PHARMEXPO Napoli 2026
- Napoli Italy
- Pharmaceuticals
- Nutraceuticals
- Pharmaceutical Trade Show Trade Show Napoli
- Pharmaceutical products and services
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.