Impact
A bigger and stronger platform
The 2026 edition of Myplant & Garden showcased over 800 exhibitors and attracted 28,000 visitors, solidifying its position as a key event in the horticulture and landscaping sectors.
Event overview
Overview
Myplant & Garden is the leading international green expo in Italy, showcasing innovations in horticulture, gardening, and landscaping.
The event will take place from February 24 to 26, 2027, at Fiera Milano, Milan.
Myplant & Garden takes place in Milan, Italy.
TL;DR
- 1Dates and Venue: Myplant & Garden 2027 takes place from February 24 to 26 at Fiera Milano, Milan, Italy.
- 2Scale and Focus: The event features over 800 exhibitors showcasing the latest in horticulture, gardening, and landscaping.
- 3Organiser: Hosted by V Group (Gruppo IEG) and Consorzio Myplant & Garden, with more information available at myplantgarden.com.
- 4Buyer Authority: Attendees include professionals from the horticulture and landscaping sectors, including retailers, designers, and suppliers.
- 5Entry / Access: Registration opens in December 2026, with ticket prices starting at €15 for one day.
Why visit
Visitors to Myplant & Garden will gain access to a wide range of exhibitors showcasing the latest products and services in the horticulture and landscaping sectors. Dates and Venue: Myplant & Garden 2027 takes place from February 24 to 26 at Fiera Milano, Milan, Italy. Buyer Authority: Attendees include professionals from the horticulture and landscaping sectors, including retailers, designers, and suppliers.
Why exhibit
Exhibiting at Myplant & Garden provides companies with direct access to key decision-makers in the horticulture and landscaping industries. Scale and Focus: The event features over 800 exhibitors showcasing the latest in horticulture, gardening, and landscaping. Buyer Authority: Attendees include professionals from the horticulture and landscaping sectors, including retailers, designers, and suppliers. Myplant & Garden serves as a crucial platform for industry professionals.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retailers specializing in gardening and landscaping products
Landscape architects and designers seeking innovative solutions
Floral designers and event planners looking for new trends
Garden center owners and managers
Agricultural professionals interested in horticultural advancements
Sustainability experts focused on eco-friendly practices
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of gardening tools and equipment
Suppliers of plants and horticultural products
Companies offering landscaping services and solutions
Distributors of garden decor and accessories
Innovators in sustainable gardening technologies
Firms specializing in horticultural education and training
Product categories
Key solution areas showcased across the event.
Horticultural tools and equipment for professional use
Innovative landscaping solutions and services
Floral arrangements and decorative plants for events
Sustainable gardening products and eco-friendly materials
Garden furniture and outdoor living accessories
Technology solutions for smart gardening and landscaping
Location & Facilities
Venue
Fiera Milano
Milan, Italy
Facilities
Food options
On-site catering
On-site diningParking: Fiera Milano in Milan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fiera Milano for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 24 to 26, 2027:9:00 AM – 6:00 PM daily
1 day
152 days
22.53 days
30
How the last edition performed
Previous edition
Audience quality
High-value decision-makers
Attendees included industry professionals, buyers, and decision-makers from various sectors related to horticulture, landscaping, and gardening.
Exhibitor outcomes
Real business growth
Exhibitors reported significant leads and business opportunities, with many launching new products and establishing valuable connections during the event.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Milan, Italy
Why it matters
Attending Myplant & Garden on 2027-02-24 to 2027-02-26 in Milan lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Milan Malpensa Airport
Malpensa Express to Milano Centrale, then Metro M1 (red line) to Rho Fiera.
~45 km to Fiera Milano / Rho
to venue
40–55 min off-peak
by car
Milan Linate Airport
Closest airport to central Milan; bus 73 to San Babila, then Metro M1 to Rho Fiera.
~18 km to Fiera Milano
to venue
25–40 min off-peak
by car
Milan Bergamo Orio al Serio Airport
Terravision/Orio shuttle to Milano Centrale, then Metro M1 to Rho Fiera.
~55 km to Fiera Milano
to venue
50–70 min by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Sesto San Giovanni / Bicocca area, ~5-8 km from Fiera MilanoUSD 90–140 / night
Metro M1 accessible; basic services; book early during show week. Confirm rates before travel.
Mid-range
Rho / Pero area or Milan north, ~3-6 km from Fiera MilanoUSD 160–240 / night
Convenient to Rho Fiera via M1 or shuttle; includes breakfast often. Confirm rates before travel.
Premium
Milan city center (Centrale / Porta Nuova) or adjacent to Fiera MilanoUSD 280–450 / night
High-speed train or metro to venue; full amenities. Confirm rates before travel.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costEUR 95–110
Best forMilan Malpensa Airport (MXP) to Fiera Milano
Fixed fare to central Milan; 40–55 min off-peak. Confirm before travel.
taxi
Estimated costEUR 40–55
Best forMilan Linate Airport (LIN) to Fiera Milano
Metered taxi; 25–40 min off-peak. Confirm before travel.
taxi
Estimated costEUR 80–100
Best forMilan Bergamo Orio al Serio Airport (BGY) to Fiera Milano
Private transfer to Milano Centrale area; 50–70 min by road. Confirm before travel.
metro
Estimated costEUR 2.20–2.60
Best forMetro M1 (red line) to Rho Fiera / Fiera Milano
Single journey ATM contactless ticket; direct from central Milan. Confirm before travel.
train
Estimated costEUR 13–18
Best forMalpensa Express to Milano Centrale, then Metro M1 to Rho Fiera
Train + metro combination; total 50–70 min. Confirm before travel.
Weather
Late February in Milan brings cool, variable weather: average daytime highs around 10-12°C and overnight lows around 1-3°C. Rain is possible, and occasional snow or morning fog can occur. Pack layers, a waterproof jacket, and comfortable shoes for walking between halls. Confirm the live forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Italy.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
Italian is the primary language; English is widely spoken in trade fair settings. Punctuality is valued for meetings. Business cards are commonly exchanged. A handshake is the standard greeting.
Aperitivo and dining
Milan's aperitivo tradition (early evening drinks with light bites) is a common way to continue networking after show hours. Tipping is not mandatory; a small round-up is appreciated. Confirm opening hours for restaurants, as some close between lunch and dinner.
Getting around
Metro M1 (red line) connects central Milan to Rho Fiera, the fairgrounds district. The historic centre (Duomo, Brera) is about 30-40 minutes from Rho Fiera by metro. ATM contactless tickets are available for single journeys.
Local customs
Shops may close for a few hours in the afternoon outside the city centre; large stores and fair venues stay open. Carry identification for registration and any official checks. February weather can be damp, so indoor cultural visits (museums, galleries) are reliable options.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MXP
Google Flights samples for 2027-02-24 on routes from London (LHR), New York (JFK), Tokyo (NRT), Dubai (DXB), Singapore (SIN) and Sydney (SYD) all route to Milan Malpensa (MXP). Nonstop options are common from LHR (British Airways, around 2 hr 5 min) and from JFK (American/Finnair/British Airways/Iberia, Delta/Air France/KLM, Emirates; around 7 hr 35 min to 7 hr 50 min). Longer-haul routes from Asia and Australia connect via hubs such as HKG, DOH, AUH, DXB, WAW, BKK, BCN and CDG. Google flagged JFK prices as currently high and LHR/NRT prices as currently typical; recheck live fares before booking.
Visa
Visa and entry rules for Italy are set by the Italian Ministry of Foreign Affairs and International Cooperation (Farnesina). Business visitors should confirm whether a Schengen short-stay business visa applies based on their nationality via the ministry site before travel.
Estimated cost: Not yet confirmed
Capture of the Italian Ministry of Foreign Affairs and International Cooperation site (esteri.it) confirms it as the official government source for Italian visa and entry services; specific eligibility, documents and fees were not shown in the capture.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2027-02-24
Check-out (recommended)
2027-02-26
Areas to stay
Milan city center (Centrale / Porta Nuova) or adjacent to Fiera Milano · Rho / Pero area or Milan north, ~3-6 km from Fiera Milano · Sesto San Giovanni / Bicocca area, ~5-8 km from Fiera Milano
budget
EUR 90-140/night
mid range
EUR 160-240/night
premium
EUR 280-450/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Milan Malpensa Airport (MXP): 40–55 min off-peak; Milan Linate Airport (LIN): 25–40 min off-peak; Milan Bergamo Orio al Serio Airport (BGY): 50–70 min by road. Allow road or rail time to Fiera Milano; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fiera Milano: Sesto San Giovanni / Bicocca area, ~5-8 km from Fiera Milano: Sesto San Giovanni / Bicocca area, ~5-8 km from Fiera Milano; Rho / Pero area or Milan north, ~3-6 km from Fiera Milano: Rho / Pero area or Milan north, ~3-6 km from Fiera Milano; Milan city center (Centrale / Porta Nuova) or adjacent to Fiera Milano: Milan city center (Centrale / Porta Nuova) or adjacent to Fiera Milano.
Ride-hail: Ride-hailing apps are commonly used in Milan; confirm local availability before travel.
Public transit: ATM Metro M1 (red line) links central Milan (Duomo, Cadorna, Milano Centrale) to Rho Fiera station, adjacent to Fiera Milano. Journey from Duomo is approximately 30 minutes. Single-journey tickets are approximately EUR 2.20-2.60 (ATM contactless); day and multi-day passes are available. Confirm live schedules and any show-week extra services on atm.it. Bus and tram networks also serve the city, with night buses on major routes.
Parking: On-site parking is available at Fiera Milano; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Average highs around 10-12°C and overnight lows around 1-3°C in late February; confirm the live forecast before travel.
Seasonality: February is relatively dry in Milan but rain and occasional snow are possible. Morning fog can occur in the Po Valley. Bring a waterproof jacket and layers.
Packing: February 2027
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Myplant & Garden usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2Myplant & Garden registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€180.00
- Per diem × 2€150.00
Estimated total€330.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · 1 day
EUR 15 / per person
unknown
visitor_ticket
visitor · 2 days
EUR 22.5 / per person
unknown
visitor_ticket
visitor · 3 days
EUR 30 / per person
unknown
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | 1 day | EUR 15 / per person | unknown | |
| visitor_ticket | visitor | 2 days | EUR 22.5 / per person | unknown | |
| visitor_ticket | visitor | 3 days | EUR 30 / per person | unknown |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Myplant & Garden fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Ornamental horticulture
- The cultivation of plants for aesthetic purposes, including nursery stock, bedding plants, and perennials for gardens and landscapes.
- Nursery stock
- Young plants, trees, and shrubs grown for sale to landscapers, retailers, or other growers.
- Floriculture
- The segment of horticulture focused on cut flowers, potted flowering plants, and foliage plants.
- Green industry
- The sector comprising nurseries, greenhouses, landscapers, garden centres, and suppliers of horticultural inputs.
- Hardscape
- Non-living landscape elements such as paving, walls, and decking in garden and urban design.
- Softscape
- Living horticultural elements in a landscape, including plants, trees, and turf.
- Substrate
- Growing media (e.g., peat, coir, bark) used in containers and propagation instead of field soil.
- Plug plant
- A young seedling or cutting grown in a modular tray for transplanting.
- Bare root
- Plants sold dormant without soil around the roots, typically for field planting.
- Container-grown
- Plants grown and sold in pots or containers, enabling year-round planting.
- Plant passport
- An EU phytosanitary label required for moving certain plants within the EU, indicating compliance with plant health rules.
- Phytosanitary certificate
- An official document certifying that plants or plant products meet the import requirements of the destination country.
- IPM (Integrated Pest Management)
- A sustainable approach to pest control combining biological, cultural, and chemical methods with minimal environmental impact.
- Vertical garden
- A system for growing plants on vertical surfaces, often used in urban greening and interior design.
- Green roof
- A roof covered with vegetation and growing medium, providing insulation, stormwater management, and biodiversity benefits.
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Also known as
Alternate names and search phrases for this event.
- Myplant & Garden
- Myplant Garden 2027
- Myplant & Garden Milan
- Myplant & Garden Milan 2027
- Myplant & Garden Fiera Milano
- Myplant Garden horticulture expo
- Myplant Garden Italy
- myplantgarden
- landscaping expo Milan 2027
- smart gardening technology expo Milan
8 more alternate names hidden
Trust footer
Sources
5
References
1
Publishers
0
Date checked
1
Myplant & Garden
- event_website
- event_social
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.