Name: MOTORRADWELT BODENSEE - International motorcycle exhibition
Start: 2027-01-29
End: 2027-01-31
Location: Messe Friedrichshafen

Notable exhibitors

Companies exhibiting at MOTORRADWELT BODENSEE - International motorcycle exhibition include 1. Bier- und Wohlfühlhotel Gut Riedelsbach Motorradhotel Bayerischer Wald, 2Wheel-Tec, A.C.D.P eurl, A.L. Motorradtourismus and A1-Moto Ischner GmbH & Co. KG Petra Ischner.

1. Bier- und Wohlfühlhotel Gut Riedelsbach Motorradhotel Bayerischer Wald
2Wheel-Tec
A.C.D.P eurl
A.L. Motorradtourismus
A1-Moto Ischner GmbH & Co. KG Petra Ischner

Event overview

Overview

MOTORRADWELT BODENSEE is the largest motorcycle event in southern Germany, showcasing the latest trends and products for motorcycles, scooters, trikes, and quads.

The exhibition will take place from January 29 to 31, 2027, at Messe Friedrichshafen, featuring a variety of exhibitors and an extensive supporting program.

TL;DR

1Date: January 29-31, 2027
2Location: Messe Friedrichshafen, Germany
3Exhibitors: 346 from 12 nations
4Expected Visitors: 41,480
5Exhibition Space: 70,000 sqm

Why visit

Visitors will have the chance to explore the latest motorcycle models, accessories, and gear, participate in exciting stunt shows, and engage with industry experts.

Why exhibit

Exhibitors gain visibility among a targeted audience of motorcycle enthusiasts and industry professionals, providing a platform to showcase their latest products and innovations. The event facilitates valuable networking opportunities and potential sales leads. Exhibitors: 346 from 12 nations. MOTORRADWELT BODENSEE serves as a crucial platform for industry stakeholders to connect, showcasing innovations and trends that drive the motorcycle market forward.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Motorcycle enthusiasts

Industry professionals

Retail buyers

Custom bike builders

Accessory manufacturers

Motorcycle clubs and associations

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Motorcycle manufacturers

Accessory suppliers

Clothing brands

Parts distributors

Service providers

Custom bike builders

Product categories

Key solution areas showcased across the event.

Motorcycles and scooters

Accessories and gear

Parts and components

Custom bikes

Safety equipment

Motorcycle services

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Hall A1Hall A2Hall B1

Messe Friedrichshafen

Neue Messe 1, 88046 Friedrichshafen, Germany

Entrances & gates

Main Entrance

Hall A1Hall A2Hall B1

Floor plans & maps

Official venue page

Facilities

Food options

Cafeteria

On-site dining

Attend

Entry & tickets

Event days & opening times

DayOpening hours

Friday:9:00 AM

to6:00 PM., Saturday: 9:00 AM

to6:00 PM., Sunday: 9:00 AM

to5:00 PM

Day ticket
Online price
€20.00
3 day ticket
Online price
€42.00

Build-up & tear-down

Setup starts26 Jan 2027

Setup ends28 Jan 2027

Teardown starts31 Jan 2027

Teardown ends2 Feb 2027

Who runs the show

Organisers

Messe Friedrichshafen GmbH

Organizer

Website

How the last edition performed

Previous edition

Current edition

2027 · 41,480 visitors · 346 exhibitors

Forecast — not final

Visitors

41,480

Floor area (sqm)

70,000

Edition #

Impact

A bigger and stronger platform

The 2026 edition brought together 41,480+ visitors at Messe Friedrichshafen. MOTORRADWELT BODENSEE is the largest motorcycle event in southern Germany, showcasing the latest trends and products for motorcycles, scooters, trikes, and quads. The exhibition will take place from January 29 to 31, 2027, at Messe Friedrichshafen, featuring a variety of exhibitors and an extensive supporting program. MOTORRADWELT BODENSEE serves as a crucial platform for industry stakeholders to connect, showcasing innovations and trends.

Exhibitor outcomes

Real business growth

Intelligence

Exhibitors

Directory updated 2026-10-04

346

Exhibitors

—

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Friedrichshafen, Germany

Why it matters

Attending MOTORRADWELT BODENSEE - International motorcycle exhibition on 2027-01-29 to 2027-01-31 in Friedrichshafen lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

Related trade fairs near Friedrichshafen

Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

Buyers covering general often plan MOTORRADWELT BODENSEE - International motorcycle exhibition alongside regional peer shows to compare products, pricing, and service coverage across markets.

Pre-show

Confirm exhibitor meetings and product demos for MOTORRADWELT BODENSEE - International motorcycle exhibition.

Show week

Hall walk-throughs, live demos, and supplier negotiations.

Peer events are widely known sector fairs; verify dates on each organiser website before booking.

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

FDH

Friedrichshafen Airport

Gateway airport for Friedrichshafen.

to venue

by car

ZRH

Zurich Airport

Direct train from airport to Zurich HB in 10 min.

to venue

15–25 min

by car

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costCHF 45–65 (taxi to Messe Zürich)

Best forZurich Airport (ZRH) to Messe Friedrichshafen

Direct train from airport to Zurich HB in 10 min.

taxi

Estimated costEUR 40–90 taxi or rideshare to the venue district

Best forFriedrichshafen Airport (FDH) to Messe Friedrichshafen

Weather

January in Friedrichshafen typically sees 0–4°C. Cold winter; snow possible. Warm coat and waterproof boots.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to Germany.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Registration

Confirm registration and venue access with the organiser before travelling to Friedrichshafen.

Arrival

Arrive early on the first show day for orientation and security screening.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: FDH

Book flights to FDH when possible for the shortest transfer to the venue; compare ZRH only if fares are materially lower.

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Friedrichshafen Airport (FDH): Gateway airport for Friedrichshafen.; Zurich Airport (ZRH): 15–25 min. Allow road or rail time to Messe Friedrichshafen; on-site parking is usually available at major exhibition venues.

Hotel → venue: Primary gateways: Friedrichshafen Airport (FDH): Regional gateway — confirm routes on the organiser site.; Zurich Airport (ZRH): Regional gateway — confirm routes on the organiser site.. Allow road time to Messe Friedrichshafen; confirm parking via the organiser.

Ride-hail: Ride-hailing apps are commonly used in Friedrichshafen; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Messe Friedrichshafen.

Parking: On-site parking is available at Messe Friedrichshafen; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: January

Temperature: 0–4°C

Seasonality: Cold winter; snow possible.

Packing: January in Friedrichshafen typically sees 0–4°C. Cold winter; snow possible. Warm coat and waterproof boots.

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · Day ticket

EUR 20 / per person

official

visitor_ticket

visitor · 3 day ticket

EUR 42 / per person

official

Item	For	Tier	Estimated range	Status	As of
visitor_ticket	visitor	Day ticket	EUR 20 / per person	official
visitor_ticket	visitor	3 day ticket	EUR 42 / per person	official

Decision

Visit, exhibit, or skip?

Should you go?

Use this quick check to decide whether MOTORRADWELT BODENSEE - International motorcycle exhibition fits your visit, exhibit or skip plan.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Your category focus aligns with the official product themes.

Best for

Buyers, researchers, and delegates evaluating the programme and networking value.

Min. budget

$400.00

Timeline

4–8 weeks before opening day for registration and travel.

Risks

Limited session times published — confirm agenda before booking.

exhibit

You have a clear lead-generation or launch goal for this market.

Best for

Suppliers and brands seeking qualified meetings with the event audience.

Min. budget

$2,500.00

Timeline

3–6 months for stand booking, freight, and marketing prep.

Risks

Booth pricing not published in captured sources — confirm with organiser.

skip

Programme, audience, or commercial goals do not match your plan.

Best for

Teams whose category or region fit is weak this edition.

Timeline

N/A

Risks

No major risks listed.

Gallery

Photos

Official imagery from MOTORRADWELT BODENSEE - International motorcycle exhibition

Trust footer

Sources

References

Publishers

Date checked

Messe Friedrichshafen

MOTORRADWELT BODENSEE Official Website
Lang: ENFetched Oct 4, 2026
event_website
Facebook - MOTORRADWELT BODENSEE
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YouTube - MOTORRADWELT BODENSEE
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