October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    21–23 Oct 2026

    City / country

    Singapore, Singapore

    Venue

    Sands Expo & Convention Centre

    20 Floor Picks

    Matched booths for ITB Asia

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    Event overview

    Overview

    The ITB Asia Conference 2026 offers in-depth insights, thought leadership, and industry best practices across key travel sectors, designed to inspire and inform attendees.

    Gain access to the latest travel trends in the tourism industry with leading companies.

    Attend our daily keynote sessions and hear from the latest industry movers and shakers.

    TL;DR

    1. 1ITB Asia 2026 takes place from 21-23 October in Singapore.
    2. 2Over 170 speakers will present at the conference.
    3. 3Attendees will have access to more than 4,500 minutes of content.
    4. 4The event focuses on MICE, leisure, corporate travel, and travel technology.
    5. 5All attendees with valid badges receive full access to conference sessions.

    Why visit

    Visitors will benefit from networking opportunities, access to industry leaders, and insights into the latest trends and technologies in travel. Attendees will have access to more than 4,500 minutes of content. All attendees with valid badges receive full access to conference sessions.

    Why exhibit

    Exhibitors gain visibility among key industry players, access to potential clients, and the opportunity to showcase their products and services to a targeted audience. Participating in ITB Asia enhances brand recognition and drives business growth. ITB Asia is a pivotal event for the travel industry, bringing together professionals from various sectors to discuss trends, innovations, and best practices. It serves as a platform for networking and collaboration, essential.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel agents and tour operators
    Corporate travel managers
    MICE professionals
    Destination marketing organizations
    Hospitality industry representatives
    Travel technology innovators

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Travel agencies
    Hotel chains
    Tour operators
    Destination marketing organizations
    Travel technology companies
    Event management firms

    Product categories

    Key solution areas showcased across the event.

    Travel technology solutions for the tourism industry
    Destination marketing services
    MICE services and solutions
    Corporate travel management tools
    Hospitality products and services
    Tourism boards and destination management

    Location & Facilities

    Venue

    Open in Google Maps

    Sands Expo & Convention Centre

    Singapore, Singapore

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Messe Berlin Asia Pacific

    What's on

    Programme

    Speakers

    AL

    Abizer Lashkari

    Investor Relations Analyst @ Velocity Ventures

    AP

    Adam Piperdy

    Founder & Chief Experience Officer @ Unearthed Productions

    AY

    Alex Yardley

    CEO @ Flyfairly.com

    AH

    Alfan Hendro

    CEO, Accommodation & Eats @ Traveloka

    AF

    Alice Ferrari

    CEO @ Kyte

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Visitors

    12,000

    Exhibitors

    1,200

    Exhibitor countries

    80

    Photos

    Impact

    A bigger and stronger platform

    The ITB Asia Conference 2026 offers in-depth insights, thought leadership, and industry best practices across key travel sectors, designed to inspire and inform attendees. Gain access to the latest travel trends in the tourism industry with leading companies. Attend our daily keynote sessions and hear from the latest industry movers and shakers. ITB Asia is a pivotal event for the travel industry, bringing together professionals from various sectors to discuss trends, innovations,.

    Audience quality

    High-value decision-makers

    Visitors typically include Travel agents and tour operators, Corporate travel managers, MICE professionals, Destination marketing organizations. ITB Asia 2026 takes place from 21-23 October in Singapore. Over 170 speakers will present at the conference. Attendees will have access to more than 4,500 minutes of content. The event focuses on MICE, leisure, corporate travel, and travel technology. ITB Asia attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among key industry players, access to potential clients, and the opportunity to showcase their products and services to a targeted audience. Participating in ITB Asia enhances brand recognition and drives business growth. ITB Asia is a pivotal event for the travel industry, bringing together professionals from various sectors to discuss trends, innovations, and best practices. It serves as a platform for networking and collaboration, essential.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Asia Pacific — Singapore (Marina Bay Sands, Sands Expo & Convention Centre), positioned as the region's anchor B2B travel trade marketplace for Asia-Pacific source and destination markets, including ASEAN, North Asia, India, Oceania and the Middle East.

    Why it matters

    ITB Asia is the Asia-Pacific leg of Messe Berlin's global ITB portfolio and the region's principal meeting point for travel buyers, national tourism boards, hotels, OTAs, airlines and travel-technology vendors. Its Singapore base puts exhibitors within a few hours' flight of the world's fastest-growing outbound markets, and the co-located MICE and travel-tech tracks let buyers source leisure, corporate and events supply in a single three-day window. For suppliers without an Asia-Pacific office, exhibiting here is a shorter and cheaper route to regional contracting than a European show, while buyers use it to lock in rates and inventory ahead of the following season.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Plan your trip

    Travel & logistics

    Local currency · SGD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SIN

    Changi Airport

    East-West MRT to Expo station when venue is at Singapore EXPO.

    to venue

    20–30 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Bugis / Lavender / Clarke Quay (3–5 MRT stops from Bayfront)

    USD 70–130 / night

    source
    Mid-range
    Beach Road / City Hall / Bugis — 10–15 min walk or one MRT stop from Sands Expo

    USD 150–300 / night

    source
    Premium
    Marina Bay — attached to or adjacent to Sands Expo & Convention Centre

    USD 350–750 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    mrt

    Estimated costSGD 2.10–2.60 per person (approx. USD 1.60–2.00), contactless card or SimplyGo
    Best forChangi Airport (CG2) to Bayfront (DT16) via Tanah Merah / Bugis

    Roughly 50–60 min with 1–2 changes; trains run approx. 05:30–24:00. Cheapest option with luggage-friendly stations at Bayfront and Downtown.

    taxi

    Estimated costSGD 25–45 (approx. USD 19–33) incl. SGD 6–8 airport surcharge
    Best forChangi Airport (SIN) to Sands Expo & Convention Centre

    20–30 min off-peak, 45–60 min in peak traffic; metered taxis and airport limousine taxis (SGD 55–80) at arrival ranks.

    ride_hail

    Estimated costSGD 22–40 airport transfer; SGD 8–18 typical in-city trip (approx. USD 6–14)
    Best forAirport / city hotels to Marina Bay Sands

    Grab, Gojek and TADA operate Singapore-wide; pick-up points are signed at each venue and terminal.

    public_transit

    Estimated costSGD 1.00–2.50 per trip (approx. USD 0.75–1.90)
    Best forIn-city MRT/bus to Bayfront, Downtown and Marina Bay stations

    Bayfront (DT16/CE1) is directly connected to Marina Bay Sands; Downtown (DT17) and Promenade (CC4) are 5–10 min walks to Sands Expo.

    walking

    Estimated costFree
    Best forMarina Bay area hotels to Sands Expo & Convention Centre

    Most Marina Bay and Beach Road hotels are 10–20 min on foot via the Helix Bridge, Bayfront linkways and the MBS retail mall.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    On-arrival available
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Visa-free short-term visit (social visit pass)Nationals of most Western and Asian countries, including the USA, UK, EU, Australia, Japan and South Korea — entry granted on arrival for 30–90 days depending on nationality—Granted on arrival at immigration; no advance application
    Singapore Entry Visa (single/multiple journey)Nationals of Assessment Level I/II countries (e.g. India, China, most of Africa and parts of the Middle East/Central Asia) as listed by ICA; business visitors attending trade fairs must apply in advance$22.00Typically 3–5 working days after a complete application; apply via an ICA-authorised visa agent or a Singapore overseas mission (a local contact may act as sponsor)
    Short-term business activity (no separate business visa)Overseas business travellers conducting meetings, negotiations or attending trade exhibitions such as ITB Asia—Covered by the standard visa/visa-free entry above

    Roughly 160 nationalities enter Singapore visa-free for short visits (30–90 days); all travellers must submit the free SGAC e-arrival card within three days of arrival.

    Singapore accepts ATA Carnets for the temporary import of exhibition and professional goods; confirm the carnet is validated by Singapore Customs at the point of entry and list all stand materials on the carnet.

    Official visa page

    Weather

    October in Singapore is hot and very humid, with daily highs of 31–32 °C and lows around 25 °C. It falls in the second inter-monsoon period — one of the wettest months — so expect short, intense afternoon thunderstorms and high humidity throughout the show week.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Singapore.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and service charges

    Tipping is not expected — most hotels and restaurants already add a 10% service charge and 9% GST. Rounding up a taxi fare or leaving loose change is sufficient; porters and housekeeping appreciate SGD 2–5.

    Business dress and etiquette

    ITB Asia is a formal B2B environment: business suits or smart business attire for the show floor. Exchange business cards with both hands and a slight bow, use titles until invited otherwise, and keep appointment times precisely — punctuality is expected.

    Local rules to note

    Chewing gum imports, vaping/e-cigarettes and littering carry fines; drinking alcohol in public places is restricted between 22:30 and 07:00. Singapore has very strict drug laws. Indoor venues are heavily air-conditioned, so bring a light jacket or blazer.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SIN

    Book flights to SIN (Singapore) when possible for the shortest transfer to the venue.

    Visa

    Most nationalities (USA, UK, EU, Australia, Japan, South Korea and many others) enter Singapore visa-free for 30–90 days for business meetings and trade fairs. Travellers from ICA-listed Assessment Level I/II countries — including India and China — must obtain a Singapore Entry Visa in advance (SGD 30 / approx. USD 22, usually 3–5 working days via an ICA-authorised agent or Singapore mission). All visitors must submit the free Singapore Arrival Card (SGAC) online within three days of arrival and hold a passport valid for at least six months.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    A passport valid at least 6 months and a completed Singapore Arrival Card (SGAC, free, submitted online within 3 days of arrival) are required for all travellers. Fee is SGD 30 (approx. USD 22) payable to ICA, plus agent service charges where applicable. Visa validity is usually 2 years for multiple-journey visas with stays of 30 days per entry. Confirm your nationality on the ICA visa requirement

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Beach Road / City Hall / Bugis — 10–15 min walk or one MRT stop from Sands Expo · Bugis / Lavender / Clarke Quay (3–5 MRT stops from Bayfront) · Marina Bay — attached to or adjacent to Sands Expo & Convention Centre

    budget

    Book

    mid range

    Book

    premium

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Changi Airport to Singapore EXPO: 10-min drive or 2 MRT stops on East-West/Downtown lines to Expo station.

    Hotel → venue: Precinct hotels near Sands Expo & Convention Centre: Bugis / Lavender / Clarke Quay (3–5 MRT stops from Bayfront): ibis budget Singapore Bugis, Hotel 81 Bugis, Wink Hotel Singapore (Downtown); Beach Road / City Hall / Bugis — 10–15 min walk or one MRT stop from Sands Expo: PARKROYAL on Beach Road, Hotel Boss, V Hotel Lavender; Marina Bay — attached to or adjacent to Sands Expo & Convention Centre: Marina Bay Sands (on-site, direct venue access), Conrad Centennial Singapore, The Ritz-Carlton, Mil

    Ride-hail: Ride-hailing apps are commonly used in Singapore; confirm local availability before travel.

    Public transit: Expo MRT station at venue; Downtown/Marina Bay reachable via Downtown Line transfer.

    Parking: On-site parking is available at Sands Expo & Convention Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: Approx. 25–32 °C (77–90 °F) daily; humidity typically 75–90%

    Seasonality: October is one of Singapore's wettest months (second inter-monsoon): expect brief but heavy afternoon thunderstorms most days, with roughly 150–200 mm of rain over 15–17 rain days. Carry a compact umbrella, plan indoor transfers, and allow extra taxi time in downpours.

    Packing: October in Singapore is hot and very humid, with daily highs of 31–32 °C and lows around 25 °C. It falls in the second inter-monsoon period — one of the wettest months — so expect short, intense afternoon thunderstorms and high humidity throughout the show week.

    Plan your trip

    Planning

    Best day to visit: Day 2 — Thursday 22 October 2026

    ITB Asia runs 21–23 October 2026 (Wednesday to Friday). Day 2 carries the highest density of keynote and conference sessions, the fullest exhibitor presence, and the most pre-scheduled buyer-seller meetings, while the final day typically closes earlier with thinner stands and fewer senior decision-makers. Arrive for the 10:00 opening on Day 1 if buyer appointments are already booked, and use Day 3 only for short follow-ups or departure.

    14

    Confirm passport validity and Singapore entry requirements — Check the official Singapore entry rules and apply early for any visa or travel authorisation needed for ITB Asia 2026 (21-23 October 2026).

    13

    Book flights to Singapore Changi Airport (SIN) — Changi (SIN) is the primary gateway; plan to arrive by 20 October to be ready for the opening day.

    12

    Reserve a hotel near Sands Expo & Convention Centre — Show-week demand is high around Marina Bay; book a property with easy venue access and confirm cancellation terms.

    10

    Complete online visitor registration — Register at itb-asia.com so your badge is ready for collection at the venue.

    9

    Download the hall plan and conference programme — Map exhibitors across MICE, leisure, corporate travel and travel technology before you travel.

    8

    Pre-schedule B2B meetings — Use the official appointment or matchmaking tools to book meetings with exhibitors and buyers.

    7

    Shortlist conference sessions — Conference access is included with a valid visitor or buyer badge, so build a session plan in advance.

    6

    Arrange airport-to-venue transport — Plan the transfer from Changi (SIN) to Sands Expo & Convention Centre and allow road time for traffic.

    5

    Prepare business materials — Bring business cards, a company profile, meeting documents and a charged device for the show floor.

    3

    Collect travel documents and confirmations — Keep passport, entry approval, hotel booking and badge confirmation accessible offline and on mobile.

    1

    Travel to Singapore and collect your badge — Arrive at Sands Expo & Convention Centre before the opening of ITB Asia 2026 for orientation and security screening.

    Side trips

    2

    Sentosa Island and Resorts World Sentosa

    Chinatown, Kampong Glam and Little India heritage districts

    Networking spots

    3

    Sands Expo hosted-buyer and exhibitor lounges

    On-site deal rooms and buyer lounges are where pre-scheduled appointments and follow-up contracts are actually signed — highest-value networking with zero travel time.

    Marina Bay Sands SkyPark and rooftop bars (CÉ LA VI, Spago)

    Standard after-hours venue for exhibitor and tourism-board hospitality — book ahead during show week, as capacity is limited and demand peaks.

    Lau Pa Sat, Telok Ayer and Clarke Quay

    Hawker and riverside dining districts used for informal dinners with buyers and DMC partners; cheaper and more local than hotel restaurants.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · standard_entry_visa

    SGD 30 / per person

    official

    hotel_night

    visitor · mid_range

    SGD 180–320 / per night

    estimate

    visa_fee

    visitor · Singapore Entry Visa (single/multiple journey)

    USD 22 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to source suppliers, sign regional partnerships or evaluate Asia-Pacific travel demand and can commit 2–3 days on the show floor.

    Best for

    Trade buyers, tour operators, hoteliers, DMCs and travel-tech buyers who want supplier meetings, conference content and Asia-Pacific market intelligence without a stand commitment

    Min. budget

    $550.00

    Timeline

    Book 4–8 weeks out: register as a trade visitor early, secure a Marina Bay/Beach Road hotel before show-week rates rise, and apply for a visa 3–5 weeks ahead if required

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Show-week hotel rates in Marina Bay can double versus shoulder dates.

    Pre-scheduled buyer-seller meetings fill early; late registration reduces appointment quality.

    exhibit

    You have a defined Asia-Pacific pipeline, a booth-ready product and staff who can run back-to-back buyer meetings across all three days.

    Best for

    National tourism boards, hotel groups, DMCs, cruise lines, travel-technology vendors and airlines targeting Asia-Pacific trade buyers and media

    Min. budget

    $2,500.00

    Timeline

    6–9 months: book stand space and sponsorships, brief creative and logistics contractors, and organise ATA Carnet or customs paperwork for stand materials

    Risks

    Budget estimate from listing cost signals — confirm live rates. Stand, build and travel costs above the floor budget are not included.

    Stand space in the Asia-Pacific halls sells out early and premium positions carry surcharges.

    Return depends on pre-booked buyer appointments — without a meeting schedule, stand traffic is weak.

    skip

    Your target buyers do not attend ITB Asia, or the travel, stand or time cost outweighs the expected pipeline this cycle.

    Best for

    Businesses with no Asia-Pacific travel trade remit or those who can reach the same buyers at a regional event closer to home

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Book with

    Partners

    Gallery

    Photos

    Official imagery from ITB Asia
    Official imagery from ITB Asia
    Host venue exterior — ITB Asia
    Host venue exterior — ITB Asia

    FAQs & glossary

    Answers

    Frequently asked

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

    ITB Asia

    2

    Singapore travel reference

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card