Trade show
ISM Middle East - Sweet & Snacks Middle East 2026
ISM Middle East 2026, scheduled from 3-5 November 2026 in Dubai, UAE, is the leading trade event for confectionery and snacks in the Middle East, Africa, and Asia. It brings together 700+ exhibitors from 60+ countries and expects 25,033 visitors. The event features product sectors like confectionery, chocolate, snacks, traditional sweets, biscuits and cakes, and ice cream, along with an expert stage, awards, and co-location with Gulfood Manufacturing and related events.
ISM Middle East 2026, scheduled from 3-5 November 2026 in Dubai, UAE, is the leading trade event for confectionery and snacks in the Middle East, Africa, and Asia. It brings together 700+ exhibitors from 60+ countries and expects 25,033 visitors. The event features product sectors like confectionery, chocolate, snacks, traditional sweets, biscuits and cakes, and ice cream, along with an expert stage, awards, and co-location with Gulfood Manufacturing and related events.
Event details
- Dates: 3–5 Nov 2026
- Location: Dubai, United Arab Emirates
- Venue: Dubai, United Arab Emirates
- Industry: Confectionery
- Category: Trade show
Audience scale
- Exhibitors: 700+
- Attendees: 25,033+
Why exhibit
Exhibit at ISM Middle East to access high-intent buyers, distributors, and decision-makers from across the Middle East, Africa, and Asia. This is the region's premier platform for confectionery and snacks, offering opportunities for new distribution agreements, market entries, and category-defining launches. With 95% exhibitor ROI satisfaction and a consistent year-on-year return rate of 80%, it is the most productive sourcing event for sweets and snacks.
Why visit
Visit ISM Middle East to source the world's leading confectionery and snack brands, discover new product innovations, and gain market intelligence. With 25,033 visitors, 140 countries represented, and a comprehensive conference program, it's the most efficient way to benchmark suppliers, identify trends, and build supply chain resilience. Also gain entry to co-located Gulfood Manufacturing, GulfHost, and Private Label events.
Exhibitor profile
- Confectionery manufacturers
- Chocolate makers
- Snack food producers
- Biscuit and cake manufacturers
- Ice cream and dessert producers
- Traditional sweets makers
- Suppliers of confectionery ingredients
- Packaging and machinery providers
Visitor profile
- Retail buyers
- Wholesalers and distributors
- Importers and exporters
- Travel retail operators
- HoReCa professionals
- Private label manufacturers
- FMCG industry executives
- Supply chain and procurement managers
Industries
- Confectionery
- Snacks
- Bakery
- Impulse Products
- FMCG