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    Dates

    12–16 Mar 2027

    City / country

    Hamburg, Germany

    Venue

    Hamburg Messe und Congress GmbH

    Time

    Daily from 10:00 to 18:00

    20 Floor Picks

    Matched booths for INTERNORGA - Trade Show for Catering & Food Service

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    Notable exhibitors

    Companies exhibiting at INTERNORGA - Trade Show for Catering & Food Service include 11er Nahrungsmittel GmbH, 1883 ROUTIN, 2E Vertriebs-GmbH, 3E Software House / Ordering Stack and 3POS GmbH.

    • 11er Nahrungsmittel GmbH
    • 1883 ROUTIN
    • 2E Vertriebs-GmbH
    • 3E Software House / Ordering Stack
    • 3POS GmbH

    Event overview

    Overview

    The INTERNORGA is the leading international trade fair for hospitality and food service, taking place from March 12 to 16, 2027, in Hamburg.

    It serves as a central meeting point for industry professionals to explore innovative concepts and trends.

    TL;DR

    1. 1Date: March 12-16, 2027
    2. 2Location: Hamburg Messe und Congress GmbH, Hamburg, Germany
    3. 3Expected attendance: 83,000 visitors
    4. 4Exhibitors: 1,200
    5. 5Floor area: 88,000 sqm

    Why visit

    Visitors will gain insights into the latest trends, network with industry leaders, and discover innovative products and solutions that can enhance their operations.

    Why exhibit

    Exhibitors will have the opportunity to showcase their products to a targeted audience, network with potential clients, and gain visibility in a competitive market. INTERNORGA is a pivotal event for the hospitality and food service sectors, showcasing innovations and trends that shape the industry. It attracts a diverse audience of professionals seeking to enhance their business strategies and offerings.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Restaurant owners and managers
    Catering professionals
    Food service operators
    Hospitality industry executives
    Retail buyers
    Food and beverage suppliers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Food and beverage manufacturers
    Kitchen equipment suppliers
    Technology providers for hospitality
    Packaging and delivery service companies
    Interior design firms for hospitality
    Sustainable product innovators

    Product categories

    Key solution areas showcased across the event.

    Kitchen technology and equipment
    Food and beverage products
    Digital solutions for hospitality
    Sustainable packaging solutions
    Dining and living products
    Innovative food concepts

    Location & Facilities

    Venue

    Halls & areas

    11
    Hall A1Hall A2Hall A3Hall A4Hall B1Hall B2Hall B3Hall B4Hall B5Hall B6Hall B7

    Hamburg Messe und Congress GmbH

    Messeplatz 1, 20357 Hamburg, Germany

    Entrances & gates

    Main Entrance

    All Halls

    Facilities

    Parking

    Parking available at the venue.

    3,500 spaces ·

    Food options

    On-site catering

    On-site dining

    Parking: Approximately 3,500 parking spaces available.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Daily from10:00 to 18:00
    Register

    Who runs the show

    Organisers

    Hamburg Messe und Congress GmbH

    What's on

    Programme

    Speakers

    Yotam Ottolenghi

    Yotam Ottolenghi

    Star Chef, Bestselling Author

    Katrin Wißmann

    Katrin Wißmann

    Future Researcher

    How the last edition performed

    Previous edition

    Current edition

    2027 · 83,000 visitors · 1,200 exhibitors

    Forecast — not final

    Visitors

    83,000

    Floor area (sqm)

    88,000

    Edition #

    99

    Growth over time

    Testimonials

    The INTERNORGA is clearly the highlight of the year for us. The course of the fair is considered an indicator of how the rest of the year will go.

    Jürgen Winterhalter · Managing Director · Winterhalter Gastronom GmbH · 2026

    Next edition outlook

    2028-03-12 – 2028-03-16
    high

    The INTERNORGA will continue to evolve with new trends and innovations.

    Impact

    A bigger and stronger platform

    The 2026 edition brought together 83,000+ visitors at Hamburg Messe und Congress GmbH. The INTERNORGA is the leading international trade fair for hospitality and food service, taking place from March 12 to 16, 2027, in Hamburg. It serves as a central meeting point for industry professionals to explore innovative concepts and trends. INTERNORGA is a pivotal event for the hospitality and food service sectors, showcasing innovations and trends that shape the industry..

    Audience quality

    High-value decision-makers

    Visitors typically include Restaurant owners and managers, Catering professionals, Food service operators, Hospitality industry executives. Date: March 12-16, 2027. Location: Hamburg Messe und Congress GmbH, Hamburg, Germany. Expected attendance: 83,000 visitors. Documented attendance reached 83,000+ visitors in the reference edition. INTERNORGA - Trade Show for Catering & Food Service attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the opportunity to showcase their products to a targeted audience, network with potential clients, and gain visibility in a competitive market. INTERNORGA is a pivotal event for the hospitality and food service sectors, showcasing innovations and trends that shape the industry. It attracts a diverse audience of professionals seeking to enhance their business strategies and offerings. Exhibitor categories include Food and beverage manufacturers, Kitchen equipment suppliers, Technology providers.

    Intelligence

    Exhibitors

    Directory updated 2027-03-12

    1,200

    Exhibitors

    —

    Categories

    —

    Countries

    —

    Pavilions

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe — Hamburg, Germany (DACH). Northern Germany's principal trade fair for the hospitality, food-service, bakery and food-retail sectors, drawing exhibitors and buyers from Germany, Austria, Switzerland and the wider European market.

    Why it matters

    INTERNORGA is a key event for the hospitality and food service industries, showcasing innovations and trends that shape the market.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HAM

    Hamburg Airport (Helmut Schmidt)

    Closest and most convenient gateway. S-Bahn S1 runs to Hamburg Hauptbahnhof (~25 min), then U-Bahn U2 four stops to Messehallen station (~7 min); direct taxi is the fastest option with luggage.

    ~9 km from Hamburg Messe (Messeplatz 1)

    to venue

    20–30 min off-peak; up to 45 min in weekday rush hour

    by car

    BRE

    Bremen Airport

    Useful secondary option for some European routes; regional/IC train from Bremen Hbf to Hamburg Hbf (~1 h), then U2 to Messehallen.

    ~120 km

    to venue

    1 h 20 min – 1 h 40 min by car; ~1 h by rail plus local transfer

    by car

    HAJ

    Hannover Airport

    Wider long-haul and European network. ICE Hannover–Hamburg is frequent; allow ~30 min for the Hbf-to-Messehallen U2 leg.

    ~160 km

    to venue

    ~2 h by car; ~1 h 10 min by ICE plus local transfer

    by car

    LBC

    Lübeck Airport

    Small regional airport with limited scheduled service — check current routes before relying on it.

    ~70 km

    to venue

    ~1 h by car

    by car

    BER

    Berlin Brandenburg Airport

    Only worth considering for cheaper long-haul fares; rail is usually faster and more reliable than driving.

    ~290 km

    to venue

    ~3 h by car; ~2 h by ICE to Hamburg Hbf

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    St. Pauli / St. Georg / Alster (1–3 km from the venue, U2 Messehallen line)

    USD 100–170 / night

    Compact business rooms; book early because March show week sells out across the city.

    source
    Mid-range
    Feldstraße / Sternschanze / HafenCity (walking or one U-Bahn stop from Hamburg Messe)

    USD 170–280 / night

    Best balance of walkability to the halls and access to St. Pauli/Sternschanze restaurants for after-show meetings.

    source
    Premium
    Inner Alster / Dammtor / HafenCity waterfront (3–5 km, 10–20 min by taxi)

    USD 280–500 / night

    Suitable for host teams and client entertaining; expect peak-event surcharges during 12–16 March 2027.

    source

    Local transport

    Get around the city with these convenient transport options.

    Rideshare

    Estimated costUSD 25–45 (EUR 25–40 typical)
    Best forAirport or city hotel → Hamburg Messe

    Uber and Bolt operate in Hamburg; pickup/drop-off points at the venue can be busy at opening time.

    U-Bahn (metro)

    Estimated costEUR 1.90–3.80 per single journey
    Best forHamburg Hbf → Messehallen (line U2, 4 stops)

    Quickest city-centre link to the fairground; Messehallen station sits directly at the venue.

    HVV day pass

    Estimated costEUR 7–11 per person/day
    Best forUnlimited travel in the Hamburg AB zone for one day

    Cost-effective if you travel between hotel, venue and city centre multiple times per day.

    Car / parking

    Estimated costEUR 12–20 per day for on-site/nearby parking
    Best forA7 exit Hamburg-Bahrenfeld or A1/Elbbrücken → venue car parks

    Venue car parks fill quickly on show mornings; pre-book or arrive before 08:30.

    taxi

    Estimated costEUR 35–50 (taxi estimate)
    Best forHamburg Airport (Helmut Schmidt) (HAM) to Hamburg Messe und Congress GmbH

    Hamburg Airport serves northern Germany trade fairs.

    taxi

    Estimated costEUR 45–60 (taxi estimate)
    Best forBerlin Brandenburg Airport (BER) to Hamburg Messe und Congress GmbH

    Berlin Brandenburg serves the capital region.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forBremen Airport (BRE) to Hamburg Messe und Congress GmbH

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forHannover Airport (HAJ) to Hamburg Messe und Congress GmbH

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Schengen C visa (short-stay business, visitor or tourist visa)Third-country nationals travelling to Germany for business, visitor or tourist stays of up to 90 days within a 180-day period; EU nationals and nationals of visa-exempt countries do not need one.—Around 15 working days from arrival of the application at the visa section, plus up to 2 working days if filed through a VFS application centre.

    EU nationals and nationals of visa-exempt countries do not require a visa; generally speaking, third-country nationals need a visa to enter Germany. Use the Federal Foreign Office Visa Navigator to check your own nationality and purpose of travel.

    Official visa page

    Weather

    March in Hamburg is cool, windy and changeable: daytime highs average around 7–8 °C and overnight lows around 1–2 °C, with roughly 40–50 mm of rain spread over about 12–14 wet days. For the 12–16 March 2027 show, pack warm layers, a waterproof coat and an umbrella, and expect at least one rainy day and a wind chill off the Elbe.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Germany has strong mobile coverage through Deutsche Telekom, Vodafone Deutschland and Telefonica (O2), with Deutsche Telekom generally the most extensive. Business visitors can roam on their home plan, buy a prepaid data SIM, or activate a travel eSIM before departure (for example Vodafone Travel eSIM or Deutsche Telekom's T-Travel eSIM); buying at the airport is usually more expensive than pre-purchase.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Card payment is widely accepted in Hamburg, but smaller bakeries and kiosks may prefer cash, so carry some euros. A 5–10% tip is customary in restaurants and cafés and is usually added verbally when paying; taxi drivers also expect a small round-up.

    Punctuality and business etiquette

    German business culture values punctuality and a formal opening. Use last names and the formal 'Sie' until invited otherwise, arrive on time to stand meetings, and exchange business cards at the start of a conversation.

    Sunday and holiday closures

    Most shops and supermarkets in Hamburg are closed on Sundays, so plan supplies and non-show shopping for weekdays. Check German public holidays before finalising your travel dates — a holiday can affect rail schedules and store hours.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: HAM

    Compare flights to the nearest international gateway serving Hamburg; confirm ground transport on the organiser site.

    Visa

    A Schengen C visa is required for stays of up to 90 days within a 180-day period for business, visitor or tourist purposes. EU nationals and nationals of visa-exempt countries do not need a visa; third-country nationals generally do. Check your own nationality under the German Federal Foreign Office visa rules before booking travel.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Applications are processed within around 15 working days from the day the file arrives at the German mission's visa section, plus up to 2 working days if the application is submitted via a VFS application centre.

    Business travellers should apply for a Schengen business visa with an invitation or proof of trade fair participation. Use the Federal Foreign Office Visa Navigator at https://digital.diplo.de/navigator/en/visa to identify the correct visa and application location.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Feldstraße / Sternschanze / HafenCity (walking or one U-Bahn stop from Hamburg Messe) · Inner Alster / Dammtor / HafenCity waterfront (3–5 km, 10–20 min by taxi) · St. Pauli / St. Georg / Alster (1–3 km from the venue, U2 Messehallen line)

    budget

    $100-$170 USD/night

    Book

    mid range

    $170-$280 USD/night

    Book

    premium

    $280-$500 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Hamburg Airport (Helmut Schmidt) (HAM): 20–30 min off-peak; up to 45 min in weekday rush hour; Bremen Airport (BRE): 1 h 20 min – 1 h 40 min by car; ~1 h by rail plus local transfer; Hannover Airport (HAJ): ~2 h by car; ~1 h 10 min by ICE plus local transfer; Lübeck Airport (LBC): ~1 h by car. Allow road or rail time to Hamburg Messe und Congress GmbH; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Hamburg Messe und Congress GmbH: St. Pauli / St. Georg / Alster (1–3 km from the venue, U2 Messehallen line): Motel One Hamburg am Michel (Ludwig-Erhard-Str. 26), ibis Hamburg Alster Centrum (Holzdamm 4), Superbude Hamburg St. Pauli; Feldstraße / Sternschanze / HafenCity (walking or one U-Bahn stop from Hamburg Messe): NH Hamburg City (Feldstraße 53), Hotel Hafen Hamburg (Seewartenstraße 9), 25hours Hotel Hamburg HafenCity; Inner Alster / Dammtor / HafenCity waterfront (3–5

    Ride-hail: Ride-hailing apps are commonly used in Hamburg; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Hamburg Messe und Congress GmbH.

    Parking: On-site or nearby parking is available at Hamburg Messe und Congress GmbH; confirm rates and hall access on the venue site.

    Weather

    Plan and pack for the event climate.

    Month: March

    Temperature: 1–8 °C typical March range in Hamburg (daytime highs near 8 °C, overnight lows near 1–2 °C); wind and rain can make it feel colder.

    Seasonality: Possible rain, mild temperatures.

    Packing: Dress in layers and bring an umbrella.

    Plan your trip

    Planning

    Best day to visit: Monday 15 March 2027 (day 4 of 5)

    INTERNORGA runs Friday 12 to Tuesday 16 March 2027. Monday combines peak trade-buyer turnout with the full conference and demo programme, and suppliers keep their senior teams on the stand for procurement conversations. Use the Friday opening day for launches and keynote sessions and Monday for meetings and comparison shopping; the closing Tuesday is quieter but useful for last-minute negotiations.

    12

    Check passport validity and confirm whether you need a Schengen visa for Germany — German missions process Schengen visas in around 15 working days, so apply immediately if a visa is required; see the Federal Foreign Office visa service.

    11

    Book flights to Hamburg for the 12-16 March 2027 show dates — Compare fares to Hamburg and allow buffer before the 12 March opening day; keep the booking confirmation for your visa file if needed.

    10

    Reserve a hotel in Hamburg for the show week — Hotels close to the Hamburg Messe site fill up around INTERNORGA; book a cancellable rate and check the organiser travel page for partner hotels.

    9

    Register online for INTERNORGA and download your badge — Use the visitor registration pages on internorga.de and print or save your ticket to your phone.

    8

    Download the hall plan and the full programme — Mark the halls covering catering equipment, food and beverages, and bakery so you can route the floor efficiently.

    7

    Shortlist exhibitors and request B2B meetings — Build a target list from the internorga.de exhibitor directory and send meeting requests before the show week.

    6

    Select conference sessions and stage talks to attend — Block the session slots in your calendar and note the hall and stand locations.

    5

    Plan your route to the venue and local transport tickets — Confirm rail and bus connections to the Hamburg Messe site on the organiser travel page and check Hamburg public transport tickets in advance.

    4

    Prepare packing list for March in Hamburg — Expect roughly 5-15C with possible rain; bring layered business attire, a waterproof jacket and an umbrella.

    3

    Print meeting documents, order forms and business cards — Bring digital and printed copies of your company profile, buying brief and contract templates.

    2

    Confirm appointments and save off-line copies of the hall plan — Re-confirm all stand meetings and download maps in case of poor connectivity in the halls.

    1

    Arrive in Hamburg, collect your badge and walk the key halls — Collect your badge at the entrance, orient yourself on the floor plan and complete your first scheduled meetings on the opening day.

    Side trips

    2

    HafenCity, Speicherstadt & Elbphilharmonie

    Lübeck old town

    Networking spots

    3

    Main entrance foyer and registration area

    Central, easy-to-find meeting point at the heart of the fairground — practical for first contact and for collecting badge-holder contacts.

    Hall café and catering zones on the show floor

    Where exhibitors and buyers take breaks between hall visits, making it the natural spot for informal follow-ups without leaving the show.

    Exhibitor, press and visitor lounges

    Quieter tables away from the aisles, suited to longer conversations, contract discussions and partner debriefs.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · day / season trade-visitor ticket

    EUR 35–65 / per person

    estimate

    visa_fee

    both · Schengen C short-stay visa (adult)

    EUR 90 / per adult applicant

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether INTERNORGA - Trade Show for Catering & Food Service fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus (food & beverage, kitchen technology, bakery/coffee) matches the show's core segments and you want supplier meetings in the DACH market.

    Best for

    Buyers, operators, distributors and researchers evaluating ranges, equipment and the German hospitality market in one trip.

    Min. budget

    $650.00

    Timeline

    4–8 weeks before opening day for registration, flights and hotel booking.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Ticket prices are published late; the ticket line is a comparable-market estimate rather than a confirmed price.

    Hamburg hotel rates spike during show week — book as soon as dates are fixed.

    exhibit

    You have a defined lead-generation or product-launch goal for Germany and can resource a stand plus follow-up sales capacity.

    Best for

    Suppliers and brands seeking qualified meetings with German and Northern European food-service buyers and distributors.

    Min. budget

    $3,200.00

    Timeline

    4–6 months for stand booking, freight, staffing and marketing preparation.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand and shell-scheme pricing is not published in captured sources — confirm with Hamburg Messe und Congress.

    Budget assumes a small shell-scheme stand; a custom-built booth, travel for a full team and hospitality costs add materially.

    Extending to an international circuit (Anuga, HostMilano, Sirha) multiplies the annual budget.

    skip

    The programme, audience profile or commercial goals do not align with your plan, or your budget cannot cover travel plus stand costs.

    Best for

    Teams whose category, language capability or regional focus does not match the DACH hospitality and bakery market this cycle.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Hospitality
    The industry encompassing hotels, restaurants, and other services related to lodging and food.
    2
    Food Service
    The industry that prepares and serves food and beverages to customers.
    3
    Exhibitor
    A company or individual that displays products or services at a trade show.
    4
    Networking
    The act of interacting with others to exchange information and develop professional or social contacts.
    5
    Sustainability
    Meeting the needs of the present without compromising the ability of future generations to meet their own needs.
    6
    Innovation
    The introduction of new ideas, products, or methods.
    7
    Trade Fair
    An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services.
    8
    Catering
    The business of providing food and drink at social events.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    INTERNORGA

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