Independent College Bookstore Association - ICBA Retail Conference & PRIMEtime 2027

The ICBA Conference & PRIMEtime is an annual trade show and conference for independent college bookstores, scheduled for February 2-5, 2026 at the Hyatt Regency Jacksonville Riverfront in Jacksonville, FL. Organized by the Independent College Bookstore Association (ICBA), the event focuses on education, networking, and vendor meetings through its PRIMEtime round-robin format. It features industry-leading professional development, peer-to-peer networking, and scheduled vendor meetings with 120+ industry-leading vendors. The event serves the college bookstore and retail industries.