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    Trade showB2B

    ILTM International Luxury Travel Market Spa

    ILTM International Luxury Travel Market Spa is the premier B2B trade event for the global luxury travel industry, bringing together the world's most influential luxury travel brands, hand-picked buyers, and media

    Luxury TravelTravel & TourismHospitalityTourism

    Dates

    3–6 May 2027

    City / country

    Cannes, France

    Venue

    Palais des Festivals et des Congrès

    Time

    The 2027 edition is listed by third-party sources as 29 November – 2 December 2027 [third-party source] or 6–9 December 2027 [third-party source] · Official ILTM Cannes pages currently show the 2026 edition as 30 November – 3 December 2026 · No official 2027 schedule has been published on the ILTM website as of this search

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    Event overview

    Overview

    ILTM Cannes is the flagship of the ILTM Collection and the end-of-year show that everyone in the luxury travel industry wants to be at.

    What began as a curated meeting ground for top-tier travel brands and hand-selected buyers has evolved into the industry's most influential annual event.

    Set against the backdrop of the French Riviera, it facilitates over 85,000 pre-scheduled meetings each year, connecting global names, sparking long-term partnerships, and driving real business

    TL;DR

    1. 1ILTM Cannes is the flagship luxury travel trade event, attracting over 2,500 elite buyers
    2. 2The event facilitates over 85,000 pre-scheduled, one-to-one business meetings over four days
    3. 3It is an invitation-only, highly curated B2B marketplace for luxury hotels, destinations, experiences, and
    4. 4Attendees include luxury travel advisors, tour operators, destination management companies, and media, all focused
    5. 5ILTM Cannes is organised by RX, a global events company, and held at the

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Luxury travel advisors and agents curating bespoke itineraries for high-net-worth individuals
    Tour operators specialising in premium and ultra-luxe travel experiences
    Destination management companies (DMCs) offering ground services and local expertise
    Travel media and lifestyle journalists covering luxury travel, hospitality, and wellness
    Corporate travel buyers and event planners seeking exclusive venues and experiences

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Luxury hotel groups, boutique hotels, and resorts
    Destination marketing organisations and national tourist boards
    Private aviation, yacht charter, and luxury cruise lines
    High-end tour operators and experience providers (e.g., safaris, culinary tours, wellness retreats)
    Luxury travel technology and service providers (e.g., booking platforms, concierge services)
    Spa and wellness brands offering premium treatments, retreats, and medical wellness programmes

    Product categories

    Key solution areas showcased across the event.

    Luxury Hotels & Accommodations (5-star hotels, boutique hotels, lifestyle hotels, exclusive beach resorts, private islands, wellness & spa resorts, high-end private villas)
    Exclusive Experiences & Transportation (unique cultural experiences, extreme adventure travel, luxury river cruises, private yacht charters, sustainable ecotourism, gourmet dining, private aviation, helicopter charters, premium-class airlines, Destination Management Companies)
    Spa & Wellness Resorts & Retreats (thalassotherapy, ayurvedic treatments, holistic therapies, wellness sanctuaries)
    Private Aviation & Yacht Charters
    Cruise Lines & River Cruises
    Spa & Wellness Treatments & Products
    Destination Management & Tourism Boards
    Private Islands & Beach Resorts
    Gourmet Dining & Culinary Experiences

    Location & Facilities

    Venue

    Open in Google Maps

    Palais des Festivals et des Congrès

    1 Boulevard de la Croisette, 06400 Cannes, France

    Facilities

    Parking

    Underground parking on site with approximately 600 spaces. Rates: €3–5 per hour-; nearby public parking available from €25 per day. Disabled parking spaces near main entrance

    600 spaces · €25.00/day

    Accessibility

    The Palais holds a 'Tourisme & Handicap' designation. All halls are accessible to people with reduced mobility. The Grand Auditorium and Théâtre Debussy are equipped with induction loops for the hearing impaired. Dedicated lifts and marked entrances serve the main auditoriums. Elevator access to all levels. Wheelchair-accessible spaces available

    On-site shuttle

    No onsite shuttle service within the Palais. The venue is walkable and centrally located

    Food options

    On-site catering, Nearby Restaurants

    On-site dining

    Parking: Parking is available at the Palais des Festivals (underground parking, access from the port side) and in public lots nearby (e.g., Parking Pantiero, Parking Forville). Exhibitor and VIP parking may require prior registration. Due to ongoing works, some parking areas may be restricted; check with the organiser for the latest access details

    Gate: Vehicle access to the Palais des Festivals is via the Bistingo, Parvis, or Macé barriers

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    The 2027 edition is listed by third-party sources as 29 November2 December 2027 [third-party source] or 6–9 December 2027 [third-party source]
    Official ILTM Cannes pages currently show the 2026 edition as 30 November3 December 2026
    Event daysNo official 2027 schedule has been published on the ILTM website as of this search

    Ticket info

    Badge collection

    ILTM is an invitation-only event. Only pre-registered badge holders and accepted delegates who register at the event may attend. All attendees are vetted prior to attendance. Delegates who register onsite will be charged a supplemental onsite registration fee. Badge holders must present a personal photo-ID (e.g., passport, photo-ID driving licence, national identity card) on request. Badges are non-transferable; anyone allowing their badge to be worn by another person will be removed

    Ticket notes

    Public admission is not offered. Do not purchase access through unofficial third-party sellers.

    Who runs the show

    Organisers

    RX Global (Reed Exhibitions)

    Organiser

    Website

    RX Global

    Event Organiser

    EmailCallWebsite

    RX France

    Regional Organiser

    EmailCallWebsite

    What's on

    Programme

    Sponsors

    France 24

    One Rep Global

    Government supporters

    ENIT – Agenzia Nazionale del Turismo

    National Tourism Board (Italy)

    Regione Lazio

    Regional Government (Italy)

    Roma Capitale

    Municipal Government (Italy)

    Embratur

    Brazilian Tourism Board

    Toyama Prefecture

    Regional Government (Japan)

    JNTO (Japan National Tourism Organization)

    National Tourism Board

    How the last edition performed

    Previous edition

    Current edition

    2026 · 2,350 exhibitors

    Official ILTM Cannes 2026 dates are confirmed as 30 November – 3 December 2026. No official exhibitor or visitor forecasts have been published for the 2026 edition as of this search

    Forecast — not final

    Visitors

    10,000

    Exhibitors

    2,350

    Visitor countries

    83

    Growth over time

    Edition recap

    The 24th edition of ILTM Cannes, held 1–4 December 2025, was the biggest in the event's history. Almost 10,000 attendees gathered, generating over 100,000 scheduled meetings – a 12% year-on-year growth. More than 2,500 buyers from 83 countries (44% first-time attendees) connected with over 2,350 brands from around the world. The Opening Forum featured Visa economist Simon Baptist, cruise industry leaders, and adventurer Rob Lilwall. New for 2025 was 'The Sail' pavilion, a waterfront hub for cruise, yacht, and river travel. Over 100 influential travel editors attended. The event was praised for its high-calibre decision-makers and strategic networking opportunities.

    New this edition

    • 1

      The Sail Pavilion

      A new waterfront pavilion introduced at ILTM 2025, dedicated to cruise, yacht, and river travel exhibitors, reflecting the 'Blue Mind' tourism trend

      Source
    • 2

      Accor Grand Pavilion

      A dedicated beachfront pavilion for Accor at ILTM 2024

      Source
    • 3

      Leading Hotels of the World Hospitality Terrace

      A new hospitality terrace for Leading Hotels of the World at ILTM 2024

      Source
    • 4

      Belmond Experimental Pavilion

      An experimental pavilion for Belmond at ILTM 2024

      Source
    • 5

      CannesX Lifestyle Bar

      A new lifestyle bar brand on the ground floor at ILTM 2024

      Source

    Testimonials

    Of any trade show, we see the highest percentage of decision-makers sales, GM's and hotel owners here at ILTM Cannes. As an industry built on relationships, ILTM is the ultimate opportunity to be strategic about our business and engage in truly creative conversations about not only industry trends, but what we can do better together

    Kerri Lisa · Internova Travel Group's Global Travel Collection · Internova Travel Group · 2025

    Thank you ILTM – you were amazing! Wonderful atmosphere and energy, extremely helpful staff and excellent organisation throughout. Such a fantastic selection of appointments with global brands and networking opportunities I left feeling very excited and inspired for 2026!

    Anna Reed · Knightsbridge Circle · Knightsbridge Circle · 2025

    I have had an incredible experience at ILTM this year—amazing people, inspiring conversations, and so many exciting ideas shaping the future of luxury travel. Feeling energized and grateful for all the connections and opportunities ahead

    Stacey Lekias · TravelManagers · TravelManagers · 2025

    ILTM was an exceptional gathering this year. The energy reflected the remarkable momentum within the luxury hospitality industry today. It was a pleasure reconnecting with partners, meeting inspiring new collaborators, and engaging with media who continue to champion thoughtful, experience-led travel. A truly valuable few days—and a wonderful way to round off such a positive year for our industry

    Anna Nash · President, Explora · Explora Journeys · 2025

    ILTM 2024 had a vibrancy unlike any previous year. Our attending advisors have already shared that these interactions have led to new opportunities and direct business during the show. ILTM 2024 offered the perfect blend of connection, inspiration, and collaboration. I walked away not just with new insights, but with actionable ideas to elevate my business and contribute to the growth of our industry

    Vanessa McGovern · Gifted Travel Network · Gifted Travel Network · 2024

    Amazing to see so many small boutique properties so passionate about their products. The depth and breadth here is phenomenal and the access to such high-level partners is unmatchable at any other show. The scheduling allows for meaningful appointments, but also flexibility to make quick connections

    Kelly Gelfand · TRIBE Travel Australia · TRIBE Travel Australia · 2024

    The luxury market is so important to Australian tourism, and we have so much to offer that's truly unique. ILTM is crucial for us – it's not just about showcasing what we have to offer but also about being part of this vibrant community

    Andrew Boxall · Tourism Australia · Tourism Australia · 2024

    Next edition outlook

    2026-11-30 – 2026-12-03
    estimated

    The 2026 edition of ILTM Cannes is scheduled for 30 November – 3 December 2026. Building on the record-breaking 2025 edition, the event is expected to continue its growth trajectory, with a focus on ocean-based experiences, wellness, and sustainability. Organisers have expressed strong confidence in the continued expansion of the luxury travel market. New features may include further development of themed pavilions and enhanced technology for matchmaking and personalisation

    Potential expansion of themed pavilions (e.g., wellness, sustainability, adventure) Increased focus on technology-enabled personalisation and AI-driven matchmaking Further integration of sustainability and ethical travel showcases

    Impact

    A bigger and stronger platform

    The 24th edition of ILTM Cannes, held 1–4 December 2025, was the biggest in the event's history, with 12% year-on-year growth. Almost 10,000 attendees generated over 100,000 scheduled meetings. More than 2,500 buyers from 83 countries (44% first-time) connected with over 2,350 global brands. The Opening Forum featured Visa economist Simon Baptist, cruise industry leaders, and adventurer Rob Lilwall. The event introduced 'The Sail' pavilion, a waterfront hub for cruise, yacht, and river travel, responding to the 'Blue Mind' tourism trend. Over 100 influential travel editors attended. The event was praised for its high-calibre decision-makers and strategic networking opportunities

    Audience quality

    High-value decision-makers

    ILTM Cannes 2025 attracted over 2,500 buyers from 83 countries, with 44% attending for the first time. Buyers represented leading international travel planners, curators, and agencies. A significant presence was noted from Australia, Brazil, France, Germany, India, Italy, Mexico, the UK, and the US. Over 100 influential travel editors from major luxury-focused media outlets also attended, providing exhibitors with extensive media exposure through rapid networking rounds, press events, and curated individual meetings

    Exhibitor outcomes

    Real business growth

    Exhibitors reported high-quality, decision-maker interactions, with attendees including sales directors, GMs, and hotel owners. The event generated over 100,000 pre-scheduled meetings, delivering direct, high-value sales leads and partnership opportunities. Exhibitors praised the event's ability to facilitate strategic business conversations and creative collaborations. The introduction of 'The Sail' pavilion and expanded media engagement further enhanced ROI for ocean-based travel brands and those seeking global visibility

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global / Europe

    Why it matters

    ILTM Cannes is the definitive barometer and deal-making engine for the global luxury travel industry. It is the only event that concentrates the world's most influential travel designers, buyers, and media with the finest hospitality brands, destinations, and experiences. The record-breaking 2025 edition, with over 100,000 pre-scheduled meetings and 12% year-on-year growth, underscores its unmatched ability to generate high-value business relationships and reveal where the market is heading. For buyers, it offers access to vetted, exclusive products and strategic partnerships. For exhibitors, it provides direct, qualified leads and global visibility. As the sector evolves toward personalisation, wellness, and sustainability, ILTM Cannes remains the essential forum for shaping the future of luxury travel

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Quiet Luxury & Hushpitality

    Wealthy travellers are increasingly paying a premium for less noise, less stimulation, and more privacy. Hilton calls this trend 'hushpitality,' while Accor frames its new ultra-luxury brand around 'quiet luxury.' The underlying driver is exhaustion and overstimulation; affluent guests now seek relief and control over their environment

    Source
    02

    Intention-Driven Travel

    Luxury guests now arrive with precise expectations about privacy, pace, and purpose—what operators call 'intention.' Virtuoso CEO Matthew Upchurch frames it as 'Luxury travel is shaped by intention, not indulgence.' Privacy, intimacy, and exclusivity remain major drivers, with a growing preference for hidden islands, remote retreats, and private yachts

    Source
    03

    Wellbeing as Primary Demand Driver

    Wellness is no longer a lifestyle add-on; it is becoming a primary demand driver. The ILTM & PANROTAS Annual Luxury Travel Report 2026 shows over 70% of luxury travellers now prioritise journeys that enhance their wellbeing, and more than 80% value personalised experiences over material comfort. The wealthiest travellers are optimising for physical condition, mental balance, and longevity

    Source
    04

    European Dominance & Coolcation Shift

    Advisors at ILTM Cannes 2025 noted a shift away from the crowded Mediterranean toward 'Coolcation' capitals in Finland and Sweden, proving that high-net-worth travellers are not pulling back on spend but are seeking cooler, less crowded destinations. Paris has gained momentum, while London and New York remain flat, and Dubai and Singapore have softened

    Source
    05

    Emotional ROI Over Material Wealth

    Marriott International’s Luxury Group announced a major strategic shift at ILTM Cannes, focusing on emotional return on investment rather than material markers of wealth. Affluent travellers now prioritise connection, cultural immersion, and legacy living over possessions

    Source
    06

    Blue Mind Tourism

    Responding to the growing 'Blue Mind' tourism trend—the psychological calming effect of being near water—ILTM Cannes 2025 introduced 'The Sail' pavilion dedicated to cruise, yacht, and river travel. ILTM/Altiant data shows nearly two-thirds of high-net-worth individuals have already cruised, with another quarter interested

    Source

    Market news

    Latest updates from across the market.

    ILTM Cannes 2025 Opens With Record Growth

    Read

    Marriott Unveils 2026 Luxury Strategy at ILTM

    Read

    ILTM & PANROTAS Release 2026 Luxury Travel Report

    Read

    Five Luxury Hotel Themes for 2026

    Read

    European Dominance and 'Coolcation' Trend

    Read

    ILTM Global Portfolio & Key Luxury Travel Events (2026–2027)

    Events are scheduled throughout the year; early planning (6–12 months in advance) is recommended for securing prime exhibition space and buyer appointments

    ILTM Cannes is the flagship of a global portfolio of invitation-only luxury travel events. The circuit includes regional editions across four continents, plus other high-end travel trade shows that cater to the ultra-luxury segment. Planning windows typically align with annual travel trade cycles, with buyers and exhibitors often attending multiple events across the year

    14–16 Apr 2026

    The Luxe Convergence 2026

    Cannes, France

    Organised by RX Global Exhibitions and curated by Alison Gilmore, ILTM Portfolio Director. A two-day event gathering C-suite executives from luxury fashion, hospitality, and travel

    website
    4–7 May 2026

    ILTM Latin America 2026

    São Paulo, Brazil

    Held at Bienal Pavilion at Ibirapuera Park. In 2025, 470 exhibiting companies, 470 buyers from 60 cities and 13 countries (80% from Brazil), and 24,000 appointments were recorded

    website
    29 Jun – 2 Jul 2026

    ILTM Asia Pacific 2026

    Singapore, Singapore

    Held at Marina Bay Sands. Recognised as one of the region's leading luxury travel trade exhibitions, attracting buyers and suppliers from across Asia Pacific

    website
    6–7 Sep 2026

    KBLT Congress 2026

    Riyadh, Saudi Arabia

    The 5th Annual KBLT Congress brings together about 100 carefully selected luxury travel buyers from Saudi Arabia with globally recognised brands

    website
    28 Sep – 1 Oct 2026

    ILTM North America 2026

    Nassau, Bahamas

    Held at Baha Mar. Over 560 exhibitors are currently listed, covering luxury hotels, destinations, tour operators, and DMCs. Buyers from the US, Canada, and Mexico are primary attendees

    website
    28–30 Sep 2026

    Emotions Travel Show 2026

    Balearic Islands, Spain

    Brings travel professionals together for networking and business development

    website
    4–6 Apr 2027

    ILTM Africa 2027

    Cape Town, South Africa

    Held at Norval Foundation. An invitation-only event connecting Africa's most spectacular luxury travel experience providers with the world's best travel agents and advisors

    website
    28 Jun – 1 Jul 2027

    ILTM Asia Pacific 2027

    Singapore, Singapore

    Confirmed dates at Marina Bay Sands

    website

    Early Year (Jan–Apr)

    The Luxe Convergence 2026ILTM Africa 2027

    Focus on Europe and Africa; early-year planning for the luxury travel season

    Mid Year (May–Jul)

    ILTM Latin America 2026ILTM Asia Pacific 2026ILTM Asia Pacific 2027

    Key regional events for Latin America and APAC; peak travel planning period

    Late Year (Sep–Dec)

    ILTM North America 2026KBLT Congress 2026Emotions Travel Show 2026ILTM Cannes 2026

    North America, Middle East, and the flagship ILTM Cannes; end-of-year deal-making and trend-setting

    Event dates are sourced from official ILTM websites and trade press. Some dates are subject to change; verify with official sources

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    NCE

    Nice Côte d'Azur Airport

    Main international gateway. Transfers: Zou! express bus Line 81 (≈€19.50, 45 min to Cannes SNCF); TER regional train (≈€6–8, 30–40 min via Nice Saint-Augustin or Nice-Ville); licensed taxi capped at €88; private transfer from ≈€80/vehicle

    27 km

    to venue

    30–45 minutes

    by car

    CEQ

    Cannes-Mandelieu Airport

    Business/private aviation only; no commercial flights

    ~7 km

    to venue

    15–20 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    City outskirts / La Bocca / Cannes-la-Bocca

    USD 100–200 / night

    Basic 2-3 star hotels and B&Bs. More affordable but require a 15-20 minute taxi or bus ride to the Palais. During major events like ILTM, even budget options can exceed €150 per night

    Mid-range
    City centre / near train station / Suquet

    USD 200–400 / night

    Comfortable 3-4 star hotels and boutique properties within a 10-15 minute walk of the Palais. Standard rooms typically range from €100-140 on quiet nights, but spike during conferences

    Premium
    Croisette / Palais des Festivals

    USD 450–1500 / night

    Five-star properties and palace hotels along the seafront, within walking distance of the venue. During ILTM week, premium hotels can command €500+ per night for standard rooms, with suites reaching several thousand euros. Examples: Hôtel Martinez (in The Unbound Collection by Hyatt), Carlton Cannes (a Regent Hotel), Mondrian Cannes, Hôtel Barrière Le Majestic Cannes

    Local transport

    Get around the city with these convenient transport options.

    Walking

    Estimated costFree
    Best forFrom Cannes train station (Gare SNCF) to Palais des Festivals

    The train station is a 5–10 minute walk from the venue. Exit the main forecourt, cross toward the sea, and follow Rue Jean Jaurès down to the Croisette

    Public Bus (Palm Bus)

    Estimated cost~€1.80–2.00 per single ticket
    Best forMultiple lines serving the Palais des Festivals and surrounding areas (Cannes, Le Cannet, Mandelieu-la-Napoule, Mougins, Théoule)

    The Palm Bus network is the primary public transport system. Lines include A, 1, 2, 4, 6A, 6B, 7, 10, 12, 21, 22, Palm Impérial (line 8), and Navette City Palm. Tickets cost approximately €1.80. The bus station is a 2-minute walk from the Palais. Check routes and timetables at

    Train (SNCF)

    Estimated costVaries by route; ~€6–8 for regional trains from Nice
    Best forRegional (TER) and high-speed (TGV) services to Cannes station

    Cannes SNCF station is the main railway hub, located a short walk from the Palais. The station is well-connected to Nice, Marseille, Paris, and other major cities via TER and TGV services. For example, the train from Nice takes 30–40 minutes

    Taxi / Ride-hailing

    Estimated cost€10–25 within Cannes; €70–90 from Nice Airport
    Best forWithin Cannes and to/from airports (Nice NCE and Cannes-Mandelieu CEQ)

    Licensed taxi ranks are located directly outside the main entrance of the Palais. Ride-hailing apps like Uber and Bolt also operate in Cannes. Pre-booking is highly recommended during major events to avoid queues and traffic delays. Fixed rates may apply for airport transfers

    Private Transfer / Chauffeur

    Estimated costFrom ~€80 (car) to ~€165 (minibus for 6–7 passengers)
    Best forCustom routes, including airport pick-up and drop-off at the Palais or hotels

    Several local companies offer private chauffeur services with premium vehicles (e.g., Mercedes, BMW). Pre-booking includes flight monitoring and a waiting allowance. This is the most reliable option during festival periods when traffic is unpredictable

    Driving (Private Car)

    Estimated costVaries (fuel, tolls, parking fees)
    Best forA8 motorway, exit Cannes La Bocca or Mougins/Cannes-centre

    The A8 motorway connects Cannes to major European routes. On-site underground parking at the Palais has approximately 600 spaces-, with rates around €3–5 per hour or ~€25 per day. During festival days, street closures begin around 2:00 p.m., and driving into the restricted zone is discouraged; walking or a short taxi is often quicker

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Short-stay Schengen visa (business)Non-EU/EEA/Swiss nationals who are not visa-exempt and wish to enter France for business purposes for up to 90 days within any 180-day period$98.0015 calendar days (standard); average 9 working days for straightforward cases; can extend to 45 days if additional consultation is required

    Citizens of EU/EEA member states, Switzerland, Monaco, Andorra, and San Marino do not require a visa regardless of stay duration. Nationals of many third countries, including the United States, Canada, Brazil, Argentina, Chile, Japan, South Korea, Singapore, Australia, New Zealand, the United Kingdom, Ukraine, Serbia, and Albania, are exempt from visas for short stays (up to 90 days within 180 days). A complete list of visa-exempt countries is available on the France-Visas portal. Note that visa-exempt travellers from 59 countries will soon be required to obtain an ETIAS travel authorisation prior to travel; the system is expected to launch in late 2026

    ATA Carnets are accepted in France for the temporary import of commercial samples, goods for presentation at trade fairs and exhibitions, and professional equipment. The carnet is valid for up to one year and allows duty-free and tax-free temporary import. In France, ATA Carnets are issued by local Chambers of Commerce and Industry (CCI) under the authority of the Paris CCI. Exhibitors bringing booth materials, samples, or demonstration equipment should consider using an ATA Carnet to simplify customs clearance

    Official visa page

    Weather

    ILTM Cannes takes place in late November/early December. Average daytime highs: 8–19°C (46–66°F); nighttime lows: 5–10°C (41–50°F). Rainfall is moderate—November averages ~114 mm, December ~61 mm. Rainy periods can last several days. Pack layers, a waterproof jacket, and comfortable footwear for walking between meetings

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Cannes is well connected by air, rail, and road. Nice Côte d'Azur Airport (NCE) is the primary gateway. The city's SNCF train station is a 10-minute walk from the Palais. The TER coastal train provides fast, frequent connections to Nice, Antibes, Monaco, and other Riviera destinations. The A8 motorway (exit Cannes La Bocca or Mougins) serves road access. Central Cannes is highly walkable; the Palais is on the Croisette, within easy reach of hotels, restaurants, and the beach

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Etiquette in France

    Punctuality is essential. Schedule meetings in advance and confirm them. A handshake is the standard greeting; maintain eye contact. Business attire is typically formal (dark suits for men, elegant dresses or suits for women). Business cards are exchanged; present them with the French side facing the recipient. French professionals appreciate well-reasoned arguments and may engage in debate—be prepared to discuss your proposals in detail. Dining is an important part of business relationships; table manners are formal, and it is customary to keep hands on the table (not in your lap)

    Tipping in France

    Service charge is included ('service compris') in restaurant bills, so additional tipping is not mandatory. For good service, rounding up or leaving 1–2 euros is customary. In upscale establishments on the Côte d'Azur, 5–10% may be expected. For taxis, rounding up to the nearest euro is appreciated

    Navigating Cannes During ILTM

    Cannes is a compact, walkable city. The Palais des Festivals is centrally located on the Croisette, with most hotels, restaurants, and the beach within walking distance. During major events, traffic can be heavy; allow extra time for travel. Taxis and ride-hailing apps are available but can be in high demand. The local Palm Bus network is efficient for short trips

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Nice Côte d'Azur Airport (NCE)

    Book flights well in advance for ILTM week, as demand is high. Nice Airport serves over 100 destinations with major airlines

    Visa

    A short-stay Schengen visa is required for nationals of countries without a visa-waiver agreement with the Schengen Area, for business stays up to 90 days. EU/EEA/Swiss nationals and many other nationalities (e.g., US, Canada, Australia, Japan) are visa-exempt for short stays but may require ETIAS from late 2026. The visa application is submitted online via the official France-Visas portal, then processed at the nearest French consulate or visa application centre

    Processing: 15 calendar days standard; 9 working days average; up to 45 days in complex cases

    Applicants should apply at least 4–6 weeks before travel. Required documents typically include a valid passport, completed application form, recent photo, travel itinerary, proof of accommodation, travel insurance (minimum €30,000 coverage), and a business invitation letter if attending ILTM Cannes

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Croisette – closest to the Palais; premium hotels and beachfront luxury · City centre / near train station – 5-10 min walk to venue; good mid-range options · Le Suquet – historic quarter; 10-15 min walk; boutique hotels with character · La Bocca / outskirts – more affordable; requires transport to venue

    Budget

    $100–$200 / night

    Mid-range

    $200–$400 / night

    Premium

    $450–$1,500+ / night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Nice Côte d'Azur Airport (NCE) is 27 km away. Options: Zou! express bus Line 81 (≈€19.50, 45-50 min to Cannes SNCF station, then 10 min walk)-; TER regional train (≈€6-8, 30-40 min via Nice Saint-Augustin or Nice-Ville); licensed taxi (capped at €88); private transfer (≈€80+/vehicle)

    Hotel → venue: Most hotels in central Cannes are within walking distance of the Palais (5-20 min). Taxis and ride-hailing apps (Uber, Bolt) are available. Private chauffeur services can be pre-booked for VIP transport throughout the event

    Ride-hail: Uber, Bolt, and local taxi companies operate in Cannes. During ILTM, demand is high; pre-book for airport transfers and evening events. Private chauffeur services (e.g., Ruby Services) offer 24/7 availability with premium vehicles

    Public transit: Palm Bus network covers Cannes and surroundings; Line 8 (Palm Impérial) runs along the Croisette. The SNCF train station is 5 minutes' walk from the Palais

    Parking: On-site underground parking at the Palais (≈600 spaces, ≈€25/day). Nearby public lots (e.g., Parking Pantiero, Parking Forville) available. Exhibitor and VIP parking may require prior registration

    Weather

    Plan and pack for the event climate.

    Month: November–December

    Temperature: 5–19°C (41–66°F)

    Seasonality: Moderate rainfall; November averages 114 mm, December 61 mm. Rainy periods can last several days

    Packing: Pack layers: light sweaters, a waterproof jacket, and comfortable walking shoes. An umbrella is advisable. Evenings can be cool, so bring a smart coat or blazer for evening events

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:00Breakfast and preparation at hotel
    2. 09:00Arrival at Palais des Festivals, badge collection
    3. 09:30 – 12:30Pre-scheduled one-to-one meetings with exhibitors
    4. 12:30 – 14:00Networking lunch or educational session
    5. 14:00 – 17:00Continued meetings / exploration of exhibition floor
    6. 17:00 – 18:30ILTM Opening Forum or keynote session (day 1) / evening networking reception
    7. 19:30Dinner with clients or colleagues

    Plan your trip

    Planning

    T-180

    Determine participation goals and budget; confirm eligibility and invitation status — ILTM is invitation-only; verify your company meets the minimum 5-star accreditation requirement

    T-120

    Register as an exhibitor or buyer via the official ILTM portal; complete the pre-qualification process — Buyers pay a non-refundable flat registration fee of €250. Exhibitor contracts are typically available 6-12 months before the event

    T-90

    Book travel and accommodation; secure flights to Nice Côte d'Azur Airport (NCE) and hotel in Cannes — Book well in advance due to high demand during ILTM week. Consider hotels along the Croisette or near the train station

    T-60

    Design and order booth materials, graphics, and signage; confirm stand dimensions and specifications — Stand height is typically 2m; graphics must not exceed this height. Submit artwork files by the organiser's deadline

    T-45

    Schedule pre-arranged one-to-one meetings using the ILTM appointment system; research attendees and exhibitors — Buyers select a minimum number of exhibitors they wish to meet via a preference/ranking system; the tool builds the schedule accordingly

    T-30

    Arrange shipping and freight for exhibition materials; ensure all customs and ATA Carnet documentation is in order — Goods should be marked with 'ILTM 2026', exhibitor name, and stand number. ATA Carnets are accepted for temporary imports

    T-14

    Confirm all appointments, travel details, and booth logistics; prepare sales collateral and lead capture tools — Ensure lead capture systems (e.g., Lead Manager App) are tested and ready. Prepare follow-up email templates

    T-1

    Travel to Cannes; check in to hotel; visit the venue to familiarise yourself with the layout — The Palais des Festivals is located at 1 Boulevard de la Croisette. The Organisers Office is on Level 1

    Sample visitor itinerary

    Route-optimised day
    08:00

    Breakfast and preparation at hotel

    Hotel
    09:00

    Arrival at Palais des Festivals, badge collection

    Venue entrance
    09:30 – 12:30

    Pre-scheduled one-to-one meetings with exhibitors

    Exhibition halls
    12:30 – 14:00

    Networking lunch or educational session

    Venue restaurants / seminar rooms
    14:00 – 17:00

    Continued meetings / exploration of exhibition floor

    Exhibition halls
    17:00 – 18:30

    ILTM Opening Forum or keynote session (day 1) / evening networking reception

    Auditorium / off-site venue
    19:30

    Dinner with clients or colleagues

    Restaurant in Cannes

    Side trips

    5

    La Croisette

    Seafront Promenade

    Adjacent to venue

    Iconic boulevard with luxury boutiques, hotels, and beaches. Ideal for a stroll or post-event networking

    Le Suquet

    Old Town

    10-minute walk

    Historic quarter with cobbled streets, the Musée de la Castre, and panoramic views over Cannes

    Île Sainte-Marguerite

    Island

    15-minute ferry from the Old Port

    Nature reserve with the Fort Royal (where the Man in the Iron Mask was imprisoned) and walking trails

    Antibes

    Coastal Town

    ~20 minutes by train

    Charming town with a historic old town, Picasso Museum, and the exclusive Cap d'Antibes

    Saint-Paul-de-Vence

    Hilltop Village

    ~40 minutes by car

    Medieval hilltop village known for its art galleries, cobblestone streets, and panoramic views

    Networking spots

    5

    The Sail Pavilion

    Waterfront Pavilion

    New for 2025, a dedicated hub for cruise, yacht, and river travel exhibitors, offering networking with a waterfront view

    Carlton Hotel Bar

    Hotel Bar

    A historic venue on the Croisette, popular for informal evening networking and meetings

    Martinez Hotel

    Hotel

    Another iconic hotel on the Croisette, often hosting private events and receptions during ILTM

    Palais des Festivals Terraces

    Venue Terraces

    Overlooking the sea, these terraces provide a relaxed setting for networking between meetings

    Vieux Port (Old Port)

    Harbour Area

    A scenic area with numerous restaurants and bars, often used for evening networking events and yacht charters

    Budget

    Costs & budget

    No official exhibitor pricing or stand package details for the 2027 edition are published on the ILTM website. Pricing is typically provided upon application and through dedicated account managers

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Flight — New York (JFK) to Nice (NCE)$800.00
    Estimated total$800.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Exhibitor Package (Early Bird)

    exhibitor · standard

    EUR 20900 / per company

    estimateAs of 2026-09-07

    Exhibitor Package (Normal)

    exhibitor · standard

    EUR 22900 / per company

    estimateAs of 2026-09-07

    Exhibitor Package (Last Minute)

    exhibitor · standard

    EUR 24900 / per company

    estimateAs of 2026-09-07

    Buyer Registration Fee

    visitor · standard

    EUR 250 / per person

    estimateAs of 2026-09-07

    Hotel (Budget)

    both · budget

    USD 100–200 / per night

    estimateAs of 2026-09-07

    Hotel (Mid-range)

    both · mid

    USD 200–400 / per night

    estimateAs of 2026-09-07

    Hotel (Premium)

    both · premium

    USD 450–1500 / per night

    estimateAs of 2026-09-07

    Visa (Schengen)

    both · standard

    USD 90 / per application

    officialAs of 2026-09-07

    Taxi (Airport to Venue)

    both · standard

    EUR 70–80 / per ride

    estimateAs of 2026-09-07

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 questions to see whether visiting, exhibiting, or skipping ILTM Cannes best fits your business goals. Higher scores indicate stronger alignment with each option

    QUESTION 1 OF 8

    What is your primary role in the luxury travel industry?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When you have a clear brief from clients on new destinations or experiences, and you have budget for travel and accommodation

    Best for

    Luxury travel advisors, tour operators, destination management companies, travel media, and corporate buyers who curate high-end experiences for HNW clients

    Min. budget

    $2,000.00

    Timeline

    Registration and scheduling open ~6 months prior; recommend starting planning 4–6 months in advance

    Risks

    Travel and accommodation costs may be high during peak season

    If you don't pre-schedule meetings, you may miss key contacts

    The event is invitation-only; ensure you are pre-qualified

    exhibit

    When you have a proven track record in luxury travel, a compelling new product to launch, and a dedicated team to manage lead follow-up and booth engagement

    Best for

    Luxury hotels, resorts, cruise lines, private aviation, destination marketing organizations, and unique travel experience providers seeking direct access to top-tier buyers and media

    Min. budget

    $15,000.00

    Timeline

    Exhibitor contracts typically require commitment 9–12 months in advance for prime space; booth design and logistics require at least 6 months

    Risks

    High investment with no guaranteed ROI; success depends on lead quality and follow-up

    Competition is intense – differentiating your brand is critical

    Logistical challenges in Cannes during major events (traffic, accommodation)

    skip

    When you are not ready to make a substantial investment, when your target clientele is not represented at the event, or when travel restrictions or personal commitments prevent attendance

    Best for

    Suppliers, consultants, or professionals not directly involved in luxury travel sales, or those with limited budgets, short timelines, or no existing presence in the ultra-luxury market

    Timeline

    Not applicable

    Risks

    Missing out on networking and business development opportunities

    Potential loss of market intelligence if competitors attend

    Book with

    Partners

    One Rep Global

    Official Partner – India Buyer Program

    Official agency managing the Indian Buyer Programme for RX Global's travel events, including ILTM Cannes

    Visit partner Confidence: high

    Confirmed via multiple trade press reports from February 2026

    Boatcrowd

    Yacht Charter Partner

    Provides yacht charter services for attendees during ILTM Cannes week

    Visit partner Confidence: medium

    Mentioned as a partner for ILTM Cannes 2026

    Booth Vision

    Exhibition Stand Builder

    Provides custom exhibition stand design and construction for ILTM Cannes exhibitors

    Visit partner Confidence: medium

    Listed as a partner for ILTM Cannes 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    ILTM
    International Luxury Travel Market – a global collection of invitation-only luxury travel events owned and organised by RX
    2
    RX
    A global events organiser (formerly Reed Exhibitions) that produces ILTM and other major trade shows worldwide
    3
    Palais des Festivals et des Congrès
    The main convention centre in Cannes, France, located on the Boulevard de la Croisette, which hosts ILTM Cannes
    4
    HNW
    High Net Worth – individuals with significant disposable income, who are the target clientele for ILTM exhibitors and buyers

    Trust footer

    Sources

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