FHA Food &amp; Hospitality Asia

Asian Pastry Cup

Annual

A prestigious pastry competition serving as the Asian qualifying round for the Coupe du Monde de la Pâtisserie World Pastry Cup. The 2026 edition was won by Team Japan

Pastry Competition

FHA Bakery Challenge

Annual

A competition showcasing artisanal baking excellence, fostering innovation and cultivating emerging baking talents across the region. The 2026 edition was won by Team China

Baking Competition

FHA Dessert Challenge

Annual

A culinary competition focused on dessert creation, highlighting creativity and technical skill in pastry arts. The 2026 edition was won by Sohee Kim from South Korea

Dessert Competition

Government supporters

Singapore Tourism Board

Government Agency Supporting MICE Events

How the last edition performed

Previous edition

Current edition

2027 · 2,750 exhibitors

Official 2027 exhibitor and visitor numbers not yet published. The next edition is scheduled for 20-23 April 2027 at Singapore Expo

Forecast — not final

Visitors

70,000

Exhibitors

2,750

Exhibitor countries

Visitor countries

110

Growth over time

Edition recap

FHA 2026 concluded as an outstanding success following four dynamic days, marking its biggest and most comprehensive edition in a decade. The event unified FHA-Food & Beverage and FHA-HoReCa into a single annual format, held in conjunction with ProWine Singapore and IndusFood Asia. It hosted more than 2,750 exhibitors spread across 10 halls at Singapore Expo, welcoming 70,000 industry professionals from about 110 countries and regions.

The show floor featured country pavilions from Asia-Pacific, Europe and the Americas, alongside newer participants such as Cambodia, Mongolia and the Philippines. The European Union was featured as Region of Honour. The Singapore Pavilion, led by Enterprise Singapore, included business matching sessions and a showcase developed with the Singapore Food Manufacturers Association. A technology-focused zone, FutureFWD, highlighted developments in AI, automation and data analytics.

Co-located events included ProWine Singapore 2026 with more than 200 exhibitors from 24 countries, and IndusFood Asia showcasing India's food and beverage sector. The Hosted Buyer Programme attracted 700 buyers from over 23 countries, with around 19,000 meetings conducted over four days. Competitions included the Young Chefs Grand Prix (won by KCAA.GN from South Korea), the Asian Pastry Cup (won by Japan), the FHA Bakery Challenge (won by China), and the FHA Dessert Challenge (won by Sohee Kim from South Korea).

New this edition

1
Unified Annual Format
FHA 2026 unified both FHA-Food & Beverage and FHA-HoReCa into one powerhouse annual event, held in conjunction with ProWine Singapore and IndusFood Asia
Source
2
FutureFWD Zone
A new technology-focused zone featuring a dedicated seminar stage and exhibitors showcasing next-generation innovations in AI, automation, data analytics, and digital platforms for foodservice, hospitality, and retail
Source
3
Young Chefs Grand Prix
A new culinary competition debuting at FHA 2026, featuring young culinary talents from 15 countries. The team from South Korea (KCAA.GN) claimed victory
Source
4
Region of Honour: European Union
The European Union was featured as Region of Honour, presenting premium produce, cutting-edge food innovation, and commitment to sustainability
Source
5
Flavours for the World (FFW)
A multi-sensory and personalised experience at the Singapore Pavilion, led by Enterprise Singapore in collaboration with the Singapore Food Manufacturers Association, positioning Singapore as a responsive food innovation hub
Source

Testimonials

I'm proud to share that over 70 Singapore companies are showcasing at the Singapore Pavilion at FHA F&B 2025. Our companies carry with them the strength of the Singapore brand— a mark of quality, innovation, and excellence. In a more uncertain, fragmented, turbulent world, our food manufacturing sector must continue to stay global, stay creative and stay green
Alvin Tan · Minister of State, Ministry of Trade and Industry · Government of Singapore · 2025

Next edition outlook

2027-04-20 – 2027-04-23

confirmed

FHA 2027 is scheduled for 20–23 April 2027 at Singapore Expo, building on the momentum of the record-breaking 2026 edition. The 2027 edition will introduce four new sector zones: FHA Travel Catering, FHA Manufacturing (including ingredients), FHA Private Label, and FHA Logistics. The FutureFWD technology zone will return, continuing its focus on AI, automation, and sustainable solutions. The event will again be held alongside ProWine Singapore and IndusFood Asia, creating a comprehensive F&B and hospitality ecosystem. FHA-HoReCa will transition to a biennial format, returning in 2028

FHA-HoReCa transitions to a biennial format, not held in 2027, returning in 2028 Four new sector zones: FHA Travel Catering, FHA Manufacturing (with ingredients), FHA Private Label, and FHA Logistics FutureFWD technology zone returns with expanded focus on AI, automation, and sustainability Continued co-location with ProWine Singapore and IndusFood Asia Expected attendance of 60,000+ trade visitors and 1,821+ exhibitors from 70+ countries

Impact

A bigger and stronger platform

FHA 2026 was the largest and most comprehensive edition of the event in a decade, marking a historic milestone as the first unified annual format combining FHA-Food & Beverage and FHA-HoReCa. The event attracted over 2,750 exhibitors from 63 countries across 10 halls at Singapore Expo, welcoming 71,273 trade attendees from 107 countries and regions. The programme spanned 18 dynamic segments covering food, beverage, hospitality technology, products, and operational practices. The show floor featured country pavilions from Asia-Pacific, Europe, and the Americas, with new participants including Cambodia, Mongolia, and the Philippines. The European Union was featured as Region of Honour, showcasing premium produce and sustainability initiatives. The Singapore Pavilion, led by Enterprise Singapore, delivered business matching and the 'Flavours for the World' multi-sensory experience. The debut FutureFWD zone highlighted AI, automation, data analytics, and digital platforms. Co-located events included ProWine Singapore (200+ exhibitors from 24 countries) and the inaugural IndusFood Asia (82+ Indian companies). The Hosted Buyer Programme attracted 700 buyers from over 23 countries, facilitating approximately 19,000 meetings. Culinary competitions crowned new champions across four categories

Audience quality

High-value decision-makers

FHA 2026 attracted 71,273 trade attendees from 107 countries, making it the largest edition in a decade. The Hosted Buyer Programme brought 700 qualified buyers from over 23 countries, facilitating approximately 19,000 pre-scheduled meetings. Post-show data showed a 98.4% overall satisfaction rate among hosted buyers, an 83 Net Promoter Score, and 98% of buyers indicating they are likely to return to FHA. The exhibition featured 2,750+ exhibitors with 80% international participation and 37% new exhibitors. The audience comprised senior decision-makers including purchasing directors, category managers, and procurement executives from major retail chains such as 7-Eleven and LOTTE MART, as well as hospitality groups including Conrad and Hilton. The strong regional presence included 300+ Singaporean exhibitors and 100+ Malaysian exhibitors, alongside significant delegations from Europe, the Americas, and Asia-Pacific. The event drew strong interest from Indonesian importers, with approximately eight Indonesian importers meeting with Dutch companies alone

Exhibitor outcomes

Real business growth

FHA 2026 delivered strong exhibitor ROI across multiple dimensions. The Hosted Buyer Programme alone facilitated approximately 19,000 pre-scheduled meetings between 700 buyers and exhibitors, generating substantial lead generation and business opportunities. The Dutch delegation, comprising 25 companies, reported a fruitful week with strong regional engagement, reconnecting with established clients and generating new leads across Singapore, Malaysia, and Indonesia. The exhibition's 80% international exhibitor base and 37% new exhibitor additions underscore the event's effectiveness as a market-entry and business-development platform. The unified format expanded exhibitor reach across both F&B and hospitality sectors simultaneously, maximising exposure to a broader buyer base. Orbital rated FHA Food & Beverage Singapore as a Gold tier conference based on attendee quality, exhibitor ROI, and relevance to the restaurant industry. The event also provided exhibitors with access to 18 specialised product segments, country pavilions, and co-located events including ProWine Singapore and IndusFood Asia, creating multiple touchpoints for business development

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

(Asia-Pacific)

Why it matters

FHA Food & Hospitality Asia,.41%.20343.3,20291812.,6.5.FHA.,FHA;,,,.2027(Travel Catering,Manufacturing,Private Label,Logistics)

Industry trends

Key trends shaping this market and its wider industry.

AI,,.(48%)

Source

Market news

Latest updates from across the market.

2026-08-07

｜ FHA

FHAB2B,,,,.,6.5

2026-07-01

Singapore Foodservice Market Set to Reach USD 79 Billion as Digital Dining and Chained Outlets Expand

2026342.4,2031797.3,2026-203118.42%

2026-06-25

New Sector Zones Revealed for FHA 2027

FHA 2027:FHA Travel Catering,FHA Manufacturing,FHA Private LabelFHA Logistics

2026-05-01

Food & Hospitality Asia 2026 draws 70,000 in largest edition in a decade

FHA 2026,2,75070,000,110

2026-04-20

Marriott International Unveils Asia Pacific's Culinary Future

《2026》——,

(Asia-Pacific F&B & Hospitality Exhibition Circuit)

20271 – 20279

FHA 2027(4·),THAIFEX-Anuga Asia(5·),FHM(9·).ProWine SingaporeIndusFood Asia

2–4 Sep 2026

Seafood Expo Asia 2026

Singapore, Singapore

14,

8–10 Jan 2027

Indusfood 2027

Greater Noida, India

24–26 Mar 2027

Food & Hotel Vietnam (FHV) 2027

Ho Chi Minh City, Vietnam

40020,951

20–23 Apr 2027

FHA Food & Hospitality Asia 2027

Singapore, Singapore

60,000+,1,821+,70+

20–23 Apr 2027

ProWine Singapore 2027

Singapore, Singapore

FHA,

25–29 May 2027

THAIFEX – Anuga Asia 2027

Bangkok, Thailand

202718

14–16 Jul 2027

Restaurant Asia 2027

Singapore, Singapore

21–24 Sep 2027

Food & Hospitality Malaysia (FHM) 2027

Kuala Lumpur, Malaysia

19,Informa Markets Malaysia,