FaW TOKYO 2026, October 7-9, Tokyo Big Sight, Japan's largest fashion trade show.
Dates
7–9 Oct 2026
City / country
Tokyo, Japan
Venue
Tokyo Big Sight
Time
10:00 AM – 5:00 PM
Event overview
FaW TOKYO is Japan’s largest fashion trade show.
It brings together fashion brands, designers, fabric and material suppliers, OEM/ODM companies, and fashion tech solutions from Japan and around the world.
Held twice a year in Tokyo, it’s a place for industry professionals to discover new trends, connect with suppliers and buyers, and expand their business in the fashion market.
TL;DR
Visitors gain access to a diverse range of exhibitors, networking opportunities, and insights into the latest fashion trends. Event dates: October 7-9, 2026. Location: Tokyo Big Sight, Japan. Expected attendance of over 20,000 industry professionals.
Exhibitors can showcase their products to a targeted audience of industry professionals, gain visibility in the market, and establish valuable connections with potential buyers and partners. FaW TOKYO serves as a crucial platform for connecting global buyers and suppliers, showcasing the latest trends and innovations in the fashion industry. It highlights Japan's role as a leader in fashion and sustainability, making it essential for industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Tokyo, Japan
Attend
Event days & opening times
General Admission
Free registration until October 6, 2026.
Ticket info
Registration deadline
2026-10-06
How the last edition performed
Current edition
2026
Visitors
15,000
Exhibitors
400
Impact
FaW TOKYO is Japan’s largest fashion trade show. It brings together fashion brands, designers, fabric and material suppliers, OEM/ODM companies, and fashion tech solutions from Japan and around the world. Held twice a year in Tokyo, it’s a place for industry professionals to discover new trends, connect with suppliers and buyers, and expand their business in the fashion market.
Audience quality
Visitors typically include Fashion brand owners and designers, Retail buyers from department stores and boutiques, OEM/ODM manufacturers, Textile suppliers and fabric manufacturers. Event dates: October 7-9, 2026. Location: Tokyo Big Sight, Japan. Organized by RX Japan. Features 10 specialized shows covering the entire fashion spectrum. International Optical Fair Tokyo (IOFT) 2026 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors can showcase their products to a targeted audience of industry professionals, gain visibility in the market, and establish valuable connections with potential buyers and partners. FaW TOKYO serves as a crucial platform for connecting global buyers and suppliers, showcasing the latest trends and innovations in the fashion industry. It highlights Japan's role as a leader in fashion and sustainability, making it essential for industry professionals. Exhibitor categories include Fashion brands.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Japan is one of the world's largest and most fashion-literate eyewear markets, and IOFT at Tokyo Big Sight is its principal annual sourcing and launch platform. Japan combines an ageing population that drives demand for progressive and functional lenses with a globally respected high-end frame industry — Sabae (Fukui) and other domestic clusters — attracting buyers from across Asia, Europe and North America. For suppliers, the show is the most efficient single point of access to Japanese distributors, optical chains and licensing partners; for buyers, it is where Japanese and international brands present new-season collections alongside lens technology and lab equipment.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
The optical industry runs on a small number of large regional fairs that buyers and brands plan as a yearly circuit. IOFT in October anchors Asia alongside SILMO in Paris; MIDO and opti cover European buying in the winter, and the US is served by the Vision Expo series. Brands typically launch new collections at SILMO and IOFT and use MIDO, opti and Hong Kong for follow-on volume orders.
January–February
MIDO (Milan) and opti (Munich) open the European buying year.
September–October
SILMO Paris launches new collections; IOFT Tokyo and Vision Expo West serve Asia and the US in the same window.
November
Hong Kong Optical Fair closes the Asian sourcing calendar with a strong OEM/ODM focus.
Peer events and typical timing compiled from public event websites and standard industry calendar patterns; verify exact dates on each organiser's site before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Primary international gateway serving Tokyo.
to venue
45–70 min
by car
A range of accommodation options near the venue and across key areas.
USD 85–140 / night
Limited inventory in the immediate Ariake zone during show week — book 2–3 months ahead.
sourceUSD 130–210 / night
Odaiba hotels give bay views and easy Yurikamome access to Kokusai-Tenjijo Seimon station.
sourceUSD 250–420 / night
Best for hosting client dinners and evening meetings; concierge can arrange airport transfers.
sourceGet around the city with these convenient transport options.
rail
Elevated, driverless line linking Shimbashi and Toyosu to the venue; trains every 3–5 min in peak.
rail
Fastest rail link from central Tokyo and the JR Yamanote loop; ~8 min walk to the venue.
shuttle_bus
Runs to the Ariake and Odaiba hotel cluster; allow 75–110 min depending on traffic.
taxi
Metered plus expressway tolls; useful only for late arrivals or when carrying exhibit samples.
metro_card
Mobile Suica is available in Apple Wallet; cards also work at station lockers and convenience stores.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa waiver — short-term stay up to 90 days | Nationals of around 70 countries and regions, including the US, UK, EU/EEA, Canada, Australia, New Zealand, South Korea, Singapore, Hong Kong, Taiwan, Brazil and most of Latin America, visiting for business meetings, trade fairs or market research. | — | Not applicable — entry permission granted on arrival | |
| Short-term visitor visa (single entry, business purposes) | Nationals without a visa-waiver agreement — e.g. China, the Philippines, Vietnam, Indonesia, India, Thailand (business visits beyond waiver terms) and most African and Middle-Eastern states. | $20.00 | 5–10 working days after submission; allow 3–4 weeks to secure an embassy or consulate appointment | |
| Multiple-entry short-term visa | Frequent business travellers from eligible countries with sufficient travel history and financial standing. | $40.00 | 10–15 working days; allow 3–4 weeks end to end |
Short business visits (up to 90 days) are visa-free for nationals of roughly 70 countries including the US, UK, EU/EEA, Canada, Australia, South Korea, Singapore and most of Latin America; all other nationalities must obtain a visa before travel.
Japan accepts ATA Carnets for the temporary admission of professional equipment, samples and exhibit goods; arrange the Carnet with your national guaranteeing chamber before shipping and confirm handling with the freight forwarder.
Official visa pageWeather
Expect mild, comfortable October conditions in Tokyo: typical afternoon highs of 22–24°C and overnight lows of 15–17°C. Early-to-mid October still carries the tail of the rainy/typhoon season, so a compact umbrella and a light layer for air-conditioned halls are worth packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Japan.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business card etiquette
Exchange meishi with both hands, present your card face-up and take a moment to read the other person's card before pocketing it. Punctuality for meetings is essential and a slight bow accompanies greetings.
Tipping
Tipping is not customary in Japan. Restaurants, taxis and hotels include service in the price; leaving cash on the table can cause confusion.
Dress and conduct on the show floor
Dark business suits for meetings, smart-casual with comfortable shoes for the halls. Keep phone calls short and step aside on trains, and avoid eating while walking on public transport.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: NRT
Book flights to NRT (Tokyo) when possible for the shortest transfer to the venue.
Most Western and Asia-Pacific business visitors — including nationals of the US, UK, EU/EEA, Canada, Australia, South Korea, Singapore and around 70 countries in total — can enter Japan visa-free for short business visits of up to 90 days. Nationals of China, the Philippines, Vietnam, Indonesia, India and most African and Middle-Eastern states need a short-term visitor visa applied for in advance at a Japanese embassy or consulate, costing roughly USD 20–40 (JPY 3,000–6,000) with 5–15 working days processing after the appointment. Carry a passport valid for the duration of stay, pre-register arrival details in Visit Japan Web, and bring printed invitations or host-company letters if entering on a business visa.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Passport must be valid for the planned stay. Register immigration and customs details in Visit Japan Web before departure to use the QR-code lanes. Standard fee is JPY 3,000 (higher, around JPY 6,000 / USD 40, for certain nationalities under reciprocity). A letter of invitation or guarantee from a Japanese host company or the organiser may be requested. Not valid for paid employment.
OfficialFind a stay near the venue with options for every budget.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tokyo (NRT): Primary international gateway serving Tokyo.. Allow road or rail time to Tokyo Big Sight; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Tokyo Big Sight: Ariake / Kokusai-Tenjijo — 5–15 min walk to Tokyo Big Sight: Tokyo Bay Ariake Washington Hotel, Daiwa Roynet Hotel Tokyo Ariake; Ariake / Odaiba waterfront — 5–15 min by Yurikamome: Hotel Sunroute Ariake, Tokyo Bay Ariake Washington Hotel (upper floors); Odaiba / Daiba — 15–25 min by Yurikamome or taxi: Hilton Tokyo Odaiba, Grand Nikko Tokyo Daiba, Tokyo Baycourt Club Hotel & Spa Resort.
Ride-hail: Ride-hailing apps are commonly used in Tokyo; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Tokyo Big Sight.
Parking: On-site parking is available at Tokyo Big Sight; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: October average highs 22–24°C (72–75°F) and lows 15–17°C (59–63°F); occasional warm days near 26°C early in the month.
Seasonality: Early-to-mid October is the tail end of Japan's wet/typhoon season — roughly 180–200 mm of rainfall spread over about 10 days. Conditions become drier and mild from mid-October, so plan for short heavy showers rather than all-day rain.
Packing: Expect mild, comfortable October conditions in Tokyo: typical afternoon highs of 22–24°C and overnight lows of 15–17°C. Early-to-mid October still carries the tail of the rainy/typhoon season, so a compact umbrella and a light layer for air-conditioned halls are worth packing.
Plan your trip
Best day to visit: Day 1 — Wednesday 7 October 2026
Trade fairs of this profile front-load their programme: new collections and products are unveiled on the opening day, exhibitor staff and senior decision makers are all on the floor, and press activity peaks before attention thins on the final afternoon. Day 1 also leaves Day 2 and Day 3 free for follow-up sourcing meetings and technical seminars, so a single-day visitor gets the widest access with the least risk of empty booths.
Arrive at Tokyo Big Sight, badge collection and venue orientation
Tokyo Big Sight — main entrance / registration hallFrames and eyewear design walk-through — Japanese and international frame makers
Eyewear / frames exhibition hallsScheduled supplier and buyer meetings
Business matching / meeting area, Tokyo Big SightLens, technology and optical equipment zone plus seminar sessions
Lens / equipment halls and conference areaOdaiba and Tokyo Bay waterfront
Asakusa, Senso-ji and the Sumida River
Business matching and buyer meeting area
Conference and seminar area foyer
Ariake / Odaiba hotel lobbies and bars
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General Admission
JPY 5500 / per person
visa_fee
visitor · Short-term visitor visa (single entry, business purposes)
USD 20 / per application
visa_fee
visitor · Multiple-entry short-term visa
USD 40 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General Admission | JPY 5500 / per person | official | |
| visa_fee | visitor | Short-term visitor visa (single entry, business purposes) | USD 20 / per application | official | |
| visa_fee | visitor | Multiple-entry short-term visa | USD 40 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need first-hand product assessment, supplier shortlisting or channel-partner introductions in Japan and have at least two full days on the floor.
Best for
Optical retailers, optometrists, distributors, e-commerce buyers and trade press evaluating frames, lenses and lab equipment for the Japanese and wider Asian market.
Min. budget
$5,800.00
Timeline
4–8 weeks: free online registration before 6 October, plus flights and Ariake/Odaiba hotel bookings.
Risks
Budget estimate from listing cost signals — confirm live rates.
Ariake-area hotel inventory is tight during show week and rates spike.
Limited English-language support at some exhibitor booths — arrange interpreters early.
exhibit
You have a defined Japan/Asia distribution target, a pre-booked meeting pipeline and budget for a multi-show Asian circuit.
Best for
Eyewear brands, lens and equipment manufacturers, diagnostic-technology firms and Japanese distributors seeking retail chains, wholesale partners or licensing deals.
Min. budget
$26,100.00
Timeline
6–12 months: space contract and deposit, stand design and build, freight and ATA Carnet, staff travel and Japanese marketing.
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand space and build costs in Tokyo are high, and shipping exhibit goods requires customs and Carnet planning.
Returns depend on pre-booked meetings; walk-up traffic alone rarely justifies the spend.
skip
Japan is not a near-term market and the trip cost cannot be justified against existing supplier relationships.
Best for
Teams with no Japanese or Asian commercial remit, early-stage concept projects, and buyers already served by the SILMO, MIDO or Vision Expo circuit.
Timeline
Not applicable.
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Trust footer
5
References
2
Publishers
0
Date checked
RX Japan
FaW TOKYO
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