Beauty Expo Ural 2026

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Market news

Latest updates from across the market.

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Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

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Frequently asked

Glossary

1

Cosmetology

The branch of beauty practice covering facial and body skin treatments carried out in salons and clinics. At Beauty Expo Ural the scope spans both manual treatments and device-supported procedures shown on the equipment stands.

2

Skincare / care cosmetics

Cleansers, toners, serums, creams, masks and sun care sold for daily skin maintenance. A core product family for professional salon lines and retail-counter brands at the show.

3

Decorative cosmetics (makeup)

Colour products such as foundation, powder, eyeshadow, mascara and lipstick. Buyers here look for shade ranges, wear time and packaging that suit both salon artists and retail customers.

4

Nail service (manicure and pedicure)

Professional nail care including cuticle work, shaping, polishing and hygiene protocols. One of the strongest visitor categories at Beauty Expo Ural, with tools, consumables and training on display.

5

Gel polish

A long-wear polish cured under a UV or LED lamp. A high-rotation consumable for nail studios, so stands selling gel systems usually see heavy open-sales traffic.

6

Nail extension

Building length with acrylics, gel or tips. Related products include forms, tips, builder gels and files, plus the lamp and dust-extraction equipment a full service station needs.

7

Hardware (device) cosmetology

Salon skin treatments delivered with machines such as ultrasonic, microcurrent, vacuum or LED devices. Equipment distributors and salons compare device specs, training and service support at the show.

8

Injection cosmetology

Aesthetic skin treatments using injectable preparations. Strictly a professional and clinical category with its own regulations on who may buy and administer products.

9

Hairdressing and barbering

Cutting, styling, shaving and beard work. The show covers hair tools, clippers, shears and the styling products that salons restock regularly.

10

Hair colouring

Permanent, demi-permanent and semi-permanent colour plus lighteners, developers and bond builders. Colour education and technical support are common reasons salons visit a fair.

11

Keratin and reconstruction treatments

Smoothing, straightening and repair services that use keratin or protein-based products. Salons evaluate training packages as much as the product line itself.

12

Eyelash extension

Applying individual or volume lashes with adhesive. Ateachable, high-demand studio service supported by lash trays, tweezers, adhesives and lash-lift kits.

13

Brow shaping and lamination

Tinting, waxing, threading, lamination and microblading of eyebrows. Stands here often combine brow products with artist training and certification.

14

SPA and body care

Body scrubs, wraps, massage products, aromatherapy and salon SPA equipment. A segment aimed at chain salons and wellness studios in the Urals region.

15

Consumables

Low-cost, fast-repeating items such as wipes, gloves, cotton pads, disposables, foil, caps and cleaning agents. Distributors and small studios restock these by volume.

16

Private label / contract manufacturing (OEM/ODM)

Producing cosmetics under another company's brand. Salon chains, online sellers and distributors use these suppliers to launch their own product lines.

17

Distributor

A regional wholesaler that stocks brands and supplies salons and shops. Urals distributors are key buyers at Beauty Expo Ural because they control shelf access across the region.

18

Salon chain

A business operating multiple salons under one brand. Chains buy in volume, standardise product lines across studios and often negotiate central contracts at the fair.

19

Masterclass

A hands-on training session led by a practising artist or technologist. Masterclasses are a core part of the Beauty Expo Ural programme alongside competitions.

20

Open-sales exhibition

A fair format in which visitors can buy products directly from stands as well as place wholesale orders. Beauty Expo Ural is promoted as an open-sales exhibition, so bring a spending plan in Russian rubles.