Trade show

    PASSIONE GIAPPONE - BOLOGNA 2026

    Passione Giappone is a consumer and business fair devoted to Japanese culture, held at BolognaFiere in Bologna, Italy. It combines an exhibition area with workshops, demonstrations and seminars covering food, martial arts, manga and anime, bonsai, ikebana, origami, calligraphy, shiatsu, travel and language study. The event is part of the WOW! multi-show format, so a single ticket also gives access to several concurrent salons. It targets both established Japan enthusiasts and curious newcomers.

    Dates

    Nov 1 – 30, 2026

    City / country

    Bologna, Italy

    Venue

    Bologna Exhibition Centre

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    • Passione Giappone offers direct selling to thousands of visitors who are already passionate about Japanese culture and ready to buy, giving immediate return on investment and direct consumer feedback.
    • Exhibitors gain visibility through wide media coverage and targeted marketing campaigns, plus valuable networking with other exhibitors, sector experts and influencers.
    • Stand packages include exhibition space, carpeted walls and floor, signage, lighting, power socket, online catalogue listing and exhibitor passes, with dedicated rates for the bonsai area and for crafts, shopping and other sectors.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    14 categories represented

    • Japanese food and beverage producers
    • Restaurants and izakaya operators
    • Tea and wagashi specialists
    • Manga, anime and comic publishers
    • Craft and handmade goods makers
    • Bonsai and suiseki nurseries
    • Koi carp breeders and associations
    • Kimono, fashion and accessories brands

    Who Attends

    Visitor Profile

    14 audience types

    • Japanese culture enthusiasts
    • Manga and anime fans
    • Food and beverage lovers
    • Families with children
    • Craft and DIY hobbyists
    • Bonsai and gardening enthusiasts
    • Martial arts practitioners
    • Wellness and shiatsu practitioners

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