Trade show

    ICE Barcelona

    ICE Barcelona is the world's leading B2B gaming industry event, held 18–20 January 2027 at Fira Barcelona Gran Via as part of World Gaming Week. It unites the entire gaming value chain — land-based, online, lottery, sports betting, payments and regulators — under one roof. With 600+ exhibitors, 65,000 attendees and 300+ verified regulators from 179 countries, it is where the year's business gets decided.

    Dates

    Jan 18 – 20, 2027

    City / country

    Barcelona, Spain

    Venue

    Fira Gran Via

    20 Floor Picks

    Matched booths for ICE Barcelona

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    Official Website

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    • ICE puts your brand in front of 65,000 attendees from 179 countries, including operator C-suites, engineering leads, compliance directors and regulators who travel specifically to source products and partners.
    • Dedicated zones such as Hall 7 for Technology, Innovation & Fintech and the MeetMe Districts with bookable meeting tables help you reach qualified buyers.
    • Exhibiting also gives access to the ICE Conference, Pitch ICE and industry-wide media coverage that extends your reach beyond the show floor.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    11 categories represented

    • Casino and slots suppliers
    • Sports betting and platform providers
    • Payments and fintech companies
    • Lottery and bingo technology
    • Esports and free-to-play products
    • Security and cyber-security providers
    • RegTech and compliance solutions
    • Marketing services and affiliate technology

    Who Attends

    Visitor Profile

    10 audience types

    • Gaming operators (land-based and online)
    • Sports betting and casino operators
    • Lottery and bingo operators
    • Regulators and compliance officers
    • Affiliates and media buyers
    • Technology and platform buyers
    • Payments and fintech professionals
    • Startups and investors

    Coverage & Spotlights

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    Enquiry

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