What is the Be My Franchise? Franchising & Branded Dealership Expo?

The Be My Franchise? Franchising & Branded Dealership Expo is a business development expo that brings together franchising brands, investors, and entrepreneurs interested in dealership opportunities.

When will the Be My Franchise? Franchising & Branded Dealership Expo take place?

The expo will be held on October 15–18, 2026, at Eurasia Expo Center, Yenikapı, Istanbul, Türkiye.

How can I get a visitor ticket, and is entry paid?

Free invitations are available until September 30, 2026; paid entry applies from October 1, 2026.

Who can attend the expo as a visitor?

The expo can be visited by entrepreneurs interested in buying a franchise, investors evaluating dealership opportunities, and professionals looking for industry partnerships.

Which sectors will be represented at the expo?

Brands from many sectors will participate, including food and beverage, retail, services, education, and technology.

Be My Franchise - Franchising & Dealership Trade Fair

Name: Be My Franchise - Franchising & Dealership Trade Fair
Start: 2026-10-15
End: 2026-10-18
Location: Yenikapı Eurasia Expo Center

Event overview

Overview

The 24th Be My Franchise?

International Franchise Expo will bring together brands, investors, and expansion partners on 15–18 October 2026 at the Yenikapı Eurasia Expo Center in Istanbul.

As one of Türkiye’s best-known franchise platforms, the event connects franchise brands, investors, consultants, and sector professionals.

TL;DR

1Dates and Venue: Be My Franchise? Expo runs from 15–18 October 2026 at Yenikapı Eurasia Expo Center, Istanbul, Türkiye.
2Scale and Focus: This leading franchise event features over 200 exhibiting brands and attracts more than 32,000 visitors from various sectors.
3Organiser: The expo is organized by Medyafors Fuarcılık, with registration and program details available at medyafors.com.
4Buyer Authority: Attendees include franchisee candidates, investors, and entrepreneurs seeking new business opportunities.
5Entry: Free invitations are available until September 30, 2026; paid entry applies from October 1, 2026.

Why visit

Visitors will have the opportunity to meet directly with franchise brands, explore various business models, and network with industry professionals, making it an essential event for anyone interested in franchising. Dates and Venue: Be My Franchise? Expo runs from 15–18 October 2026 at Yenikapı Eurasia Expo Center, Istanbul, Türkiye. Scale and Focus: This leading franchise event features over 200 exhibiting brands and attracts more than 32,000 visitors from various sectors.

Why exhibit

Exhibiting at Be My Franchise? Scale and Focus: This leading franchise event features over 200 exhibiting brands and attracts more than 32,000 visitors from various sectors. Buyer Authority: Attendees include franchisee candidates, investors, and entrepreneurs seeking new business opportunities. The Be My Franchise? Expo is crucial for connecting franchise brands with potential investors and partners, fostering growth and expansion in the franchising sector.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Franchisee candidates evaluating single-unit and multi-unit franchise ownership.

Master franchise and area development licence seekers planning regional expansion.

Multi-unit operators and franchise portfolio holders seeking scalable concepts.

Private, institutional and family-office investors screening franchise opportunities.

Entrepreneurs and SME owners diversifying into franchised brands.

Dealership and authorised distributor prospects for retail and automotive brands.

Consultants, brokers and advisors guiding franchise and dealership investment decisions.

Food, retail and service professionals assessing brand fit for the Turkish and regional market.

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Food and beverage franchise brands recruiting franchisees and master licensees.

Retail, fashion and convenience-store chains expanding through dealership models.

Service and education brands rolling out national and international franchise networks.

Automotive, equipment and consumer-goods dealers seeking authorised distributors.

Franchise development consultants, brokers and legal advisors.

Technology and software vendors serving franchise operations and POS systems.

Interior, fit-out and equipment suppliers serving franchise outlet rollouts.

Financial, payment and logistics providers supporting franchise networks.

Product categories

Key solution areas showcased across the event.

Food and beverage franchises - quick service, cafe, bakery and casual dining concepts.

Retail and e-commerce concepts - fashion, convenience, specialty and online-to-offline models.

Service businesses - cleaning, logistics, maintenance and facility networks.

Education and training franchises - tutoring, language and vocational schools.

Health, beauty and wellness franchises.

Automotive and authorised dealership opportunities.

Technology and software solutions for franchise management, CRM and POS.

Franchise development services - consulting, legal, finance and site selection.

Equipment, fit-out and interior suppliers for franchise outlets.

Location & Facilities

Venue

Open in Google Maps

Yenikapı Eurasia Expo Center

Istanbul, Türkiye

Attend

Entry & tickets

Free registration

Event days & opening times

DayOpening hours

15 October –10:00 AM – 6:00 PM

16 October –10:00 AM – 6:00 PM

17 October –10:00 AM – 6:00 PM

18 October –10:00 AM – 6:00 PM

Who runs the show

Organisers

Medyafors Fuarcılık

Email Call Website

How the last edition performed

Previous edition

Impact

A bigger and stronger platform

The 24th Be My Franchise? International Franchise Expo will bring together brands, investors, and expansion partners on 15–18 October 2026 at the Yenikapı Eurasia Expo Center in Istanbul. As one of Türkiye’s best-known franchise platforms, the event connects franchise brands, investors, consultants, and sector professionals. The Be My Franchise? Expo is crucial for connecting franchise brands with potential investors and partners, fostering growth and expansion in the franchising sector. Join the 24th.

Audience quality

High-value decision-makers

Visitors typically include Franchisee candidates evaluating single-unit and multi-unit franchise ownership., Master franchise and area development licence seekers planning regional expansion., Multi-unit operators and franchise portfolio holders seeking scalable concepts., Private, institutional and family-office investors screening franchise opportunities.. Dates and Venue: Be My Franchise? Expo runs from 15–18 October 2026 at Yenikapı Eurasia Expo Center, Istanbul, Türkiye. Scale and Focus: This leading.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Istanbul, Türkiye

Why it matters

Attending Be My Franchise - Franchising & Dealership Trade Fair on 2026-10-15 to 2026-10-18 in Istanbul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

What digital buyer journeys means for buyers and exhibitors in this sector.

Sustainability in procurement

What sustainability in procurement means for buyers and exhibitors in this sector.

Automation and labour efficiency

What automation and labour efficiency means for buyers and exhibitors in this sector.

Regional supply-chain resilience

What regional supply-chain resilience means for buyers and exhibitors in this sector.

Hybrid engagement models

What hybrid engagement models means for buyers and exhibitors in this sector.

Food trade fair circuit

Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

Buyers covering food often plan Be My Franchise - Franchising & Dealership Trade Fair alongside regional peer shows to compare products, pricing, and service coverage across markets.

Pre-show

Confirm exhibitor meetings and product demos for Be My Franchise - Franchising & Dealership Trade Fair.

Show week

Hall walk-throughs, live demos, and supplier negotiations.

Peer events are widely known sector fairs; verify dates on each organiser website before booking.

Plan your trip

Travel & logistics

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

IST

Istanbul Airport

Istanbul Airport (IST) is the main commercial gateway serving Istanbul; allow 45–60 min by road or rail to Yenikapı Eurasia Expo Center.

to venue

by car

SAW

Sabiha Gökçen

Sabiha Gökçen (SAW) is the main commercial gateway serving Istanbul; allow 45–60 min by road or rail to Yenikapı Eurasia Expo Center.

to venue

by car

Local transport

Get around the city with these convenient transport options.

taxi

Estimated costEUR 40-90 / USD 45-100 per vehicle

Best forIstanbul Airport (IST) to Yenikapı Eurasia Expo Center

Allow 45-70 min in normal traffic, longer at peak hours. Metered taxi, ride-hail or pre-booked transfer available at IST arrivals.

taxi

Estimated costEUR 40-90 / USD 45-100 per vehicle

Best forSabiha Gökçen (SAW) to Yenikapı Eurasia Expo Center

Allow 60-90 min via the Osmangazi or Fatih Sultan Mehmet bridge; bridge tolls are extra on the meter.

Weather

October 2026

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to Türkiye.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Registration

Confirm registration and venue access with the organiser before travelling to Istanbul.

Arrival

Arrive early on the first show day for orientation and security screening.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: IST

Book flights to IST when possible for the shortest transfer to the venue; compare SAW only if fares are materially lower.

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Istanbul Airport (IST): Istanbul Airport (IST) is the main commercial gateway serving Istanbul; allow 45–60 min by road or rail to Yenikapı Eurasia Expo Center.; Sabiha Gökçen (SAW): Sabiha Gökçen (SAW) is the main commercial gateway serving Istanbul; allow 45–60 min by road or rail to Yenikapı Eurasia Expo Center.. Allow road or rail time to Yenikapı Eurasia Expo Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Primary gateways are Istanbul Airport (IST), roughly 25 km from Yenikapi Eurasia Expo Center, and Sabiha Gokcen (SAW), roughly 50 km away. Allow 45-70 min from IST and 60-90 min from SAW by taxi or ride-hail in normal traffic, and add buffer at peak hours. Yenikapi is also a metro and Marmaray rail interchange for hotels in the historic and central districts. Confirm hotel shuttle service and on-site parking with your property and the organiser before travelling.

Ride-hail: Ride-hailing apps are commonly used in Istanbul; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Yenikapı Eurasia Expo Center.

Parking: On-site parking is available at Yenikapı Eurasia Expo Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: October 2026

Packing: October 2026

Plan your trip

Planning

Confirm passport validity and check Turkish e-Visa eligibility for your nationality — Türkiye entry rules depend on nationality; apply for the e-Visa before booking flights for the 15-18 October 2026 show.

Book flights to Istanbul (IST) arriving before 15 October 2026 — Compare Sabiha Gokcen (SAW) fares; from Dubai round trips were seen from about USD 395.

Reserve a hotel near Yenikapi or the Bakirkoy / Yenibosna cluster — Book for check-in 15 October and check-out 18 October 2026; captured 3-star options sit roughly 1-3 km from the venue.

Complete visitor registration through the organiser, Medyafors — Register via medyafors.com and keep your badge confirmation for entry to Yenikapi Eurasia Expo Center.

Plan the airport transfer from IST or SAW to the venue — Taxi or ride-hail runs about 45-70 min from IST and 60-90 min from SAW; budget EUR 40-90 each way.

Download the show floor plan and exhibitor list — Shortlist franchise and dealership brands to visit and note their hall and stand numbers.

Request B2B meetings with priority franchisors and dealership brands — Book slots in advance; pre-scheduled meetings save time across the four show days.

Review the conference and seminar programme and register for sessions — Sector talks on franchise development and investment are typically held alongside the exhibition.

Check Istanbul October weather and pack accordingly — Expect mild, changeable autumn conditions; bring layers, comfortable shoes and business cards.

Arrange travel insurance and plan currency needs — Local currency is the Turkish lira (TRY); cards are widely accepted but keep some cash for taxis.

Prepare your investment budget and franchise criteria documents — Bring a shortlist of target investment levels, territory preferences and questions for franchisors.

Reconfirm all bookings and save digital copies of travel documents — Keep passport, e-Visa, flight and hotel confirmations accessible offline.

Travel day - arrive in Istanbul and complete hotel check-in — Build in buffer for traffic between the airport and your hotel.

Show day one - collect your badge early at the venue — Arrive at opening at Yenikapi Eurasia Expo Center for orientation and security screening before meetings.

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Assess how this option fits your objectives.

Best for

Franchisee candidates, multi-unit operators and investors screening food, retail and service brands before committing capital.

Min. budget

$600.00

Timeline

4-6 weeks for visa, flights and hotel booking around 15-18 October 2026.

Risks

Istanbul hotel demand in mid-October can push room rates up near Yenikapi.

Flights from Dubai were seen from about USD 395; fares rise closer to the show, so book early.

exhibit

Assess how this option fits your objectives.

Best for

Franchise brands and dealership networks seeking qualified Turkish and regional franchisees and master licensees.

Min. budget

$3,500.00

Timeline

3-4 months for stand booking, build and marketing lead time before the October 2026 show.

Risks

Stand build and freight costs can overrun without an early contractor booking.

Hall allocation and co-located activity may affect stand position; confirm early with Medyafors.

skip

Assess how this option fits your objectives.

Best for

Businesses with no franchise, dealership or regional expansion interest in Türkiye and surrounding markets.

Min. budget

Not yet confirmed

Timeline

None required.

Risks

Missed access to franchisee and distributor leads concentrated at this Istanbul show.

Gallery

Photos

Official imagery from Be My Franchise - Franchising & Dealership Trade Fair

FAQs & glossary

Answers

Frequently asked

Glossary

Franchise: A franchise is a business model where a brand allows individuals to operate a business under its name.
Dealership: A dealership is a business that sells products or services on behalf of a manufacturer or supplier.
Investor: An investor is an individual or entity that allocates capital with the expectation of a financial return.
Entrepreneur: An entrepreneur is a person who starts and runs a business, taking on financial risks in the hope of profit.
Business Model: A business model outlines how a company creates, delivers, and captures value.

Trust footer

Sources

References

Publishers

Date checked

Medyafors Fuarcılık

Official Website
Lang: EN
event_website

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Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card