October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    4–6 Nov 2026

    City / country

    College Park, USA

    Venue

    Georgia International Convention Center

    Time

    7:00 AM – 5:30 PM

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    Matched booths for The Georgia Educational Technology Conference

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    Event overview

    Overview

    For more than two decades, the Georgia Educational Technology Conference (GaETC) has played a key role in helping educators at all levels increase their understanding of the role of technology in education and providing the opportunity to learn about the latest in educational technology. The 2026 edition, themed 'Playbook for Progress', invites educators, leaders, and innovators to come together and design the next winning game plan for teaching and learning. The conference empowers educators with cutting-edge tools, hands-on training, and networking opportunities.

    Attendees explore emerging trends, award-winning speakers, and groundbreaking technology while gaining access to expert insights and exclusive resources. GaETC inspires innovation, equipping educators to enhance instruction, student engagement, and technology integration in schools with the latest advancements in EdTech. The 2026 keynote speaker is Malcolm Mitchell, a former University of Georgia football star and founder of the Share the Magic Foundation, who will share his journey and insights on literacy and education.

    The conference also features a Superintendent Spotlight session with Dr. Mary Elizabeth Davis, Superintendent of Cherokee County Schools

    TL;DR

    1. 1GaETC 2026 is Georgia's premier educational technology conference, held November 4-6 at the Georgia International Convention Center -
    2. 2The theme 'Playbook for Progress' focuses on strategic innovation and collaboration in education
    3. 3Keynote speaker Malcolm Mitchell, former UGA football star and literacy advocate, headlines the event
    4. 4The conference offers hands-on training, expert speakers, and networking opportunities for educators and tech leaders
    5. 5Attendees gain access to cutting-edge EdTech tools, emerging trends, and exclusive resources to enhance instruction

    Why visit

    GaETC 2026 offers educators, administrators, and technology specialists a unique opportunity to explore the latest advancements in educational technology. Attendees can participate in hands-on training sessions, hear from award-winning speakers and industry experts, and network with a vast community of peers. The conference provides access to exclusive resources and insights that can be immediately applied to enhance instruction, boost student engagement, and integrate technology effectively in schools. Whether you are a first-time attendee or a veteran, GaETC equips you with the tools and strategies to drive innovation in your educational setting

    Why exhibit

    Exhibiting at GaETC positions your company at the forefront of education technology, gaining visibility and credibility in a market eager for innovation. The conference offers a direct connection with decision-makers, including educators, tech specialists, and industry leaders from across Georgia and beyond. By showcasing your solutions, you contribute to the transformation of learning while building valuable relationships and generating leads. The Technology Showcase provides a prime platform to demonstrate your products to a targeted audience of professionals actively seeking cutting-edge tools

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    K-12 educators and teachers seeking to integrate technology into their classrooms.
    School and district administrators looking for innovative solutions to improve student outcomes.
    Instructional technology coaches and specialists who support tech integration in schools.
    Curriculum and instruction leaders focused on enhancing teaching and learning with EdTech.
    Library media specialists and educational technology coordinators.
    Higher education faculty and researchers interested in educational technology trends.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Educational technology companies offering software, hardware, and digital learning tools.
    Publishers and content providers with digital curriculum and instructional materials.
    EdTech startups and innovators showcasing emerging technologies and solutions.
    Professional development and training organizations serving the education sector.
    Associations and non-profits focused on education and technology advocacy.
    Service providers offering technology infrastructure, support, and consulting for schools.

    Product categories

    Key solution areas showcased across the event.

    Interactive Classroom Displays & Presentation Tech
    Learning Management Systems (LMS) & Student Information Systems
    STEM & STEAM Educational Hardware & Robotics
    Educational Software, Adaptive Learning & Curriculum Tools
    K-12 Network Infrastructure & Wireless Solutions
    School Cybersecurity & Student Data Privacy Solutions
    Assistive Technology & Special Education Learning Aids
    Virtual & Augmented Reality Classroom Applications

    Location & Facilities

    Venue

    Open in Google Maps

    Georgia International Convention Center

    2000 Convention Center Concourse, 30337 College Park, USA

    Entrances & gates

    Main Entrance (International Ballroom side)

    Enter the Convention Center at the doors by the International Ballroom sign, across from Lot A

    Facilities

    Parking

    All surface-level parking. Cashless payment only (VISA, MasterCard, AMEX). Parking fees may vary by event. Accessible spaces available in Lot C. Advance reservation available via ParkMobile. Electric vehicle charging stations in Lot E -

    2,000 spaces · $15.00/day

    Accessibility

    The GICC is all on one level, offering a number of convenient accessible parking spaces available on a first-come, first-served basis in Lot C. Wheelchair accessible facilities are available.

    Charging points

    The GICC offers two ChargePoint electric vehicle charging stations located in Parking Lot E. Information about general device charging stations inside the venue is not specified.

    On-site shuttle

    The free ATL SkyTrain provides shuttle service between the airport, the GICC, and the Rental Car Center, operating 24/7.

    Food options

    On-site Catering, Gateway Center Campus Restaurants

    On-site dining

    Parking: The GICC offers over 2,000 on-site, street-level parking spaces across five conjoined surface lots, accessible at the east and west entrances during high-volume events. Parking is currently $15 per entry; cash is not accepted—only VISA, MasterCard, or AMEX debit/credit cards. Accessible parking spaces are available on a first-come, first-served basis in Lot C. Parking fees may vary by event

    Gate: The Gateway Center Campus is now cashless. For driving directions, follow signs for Camp Creek Parkway. Once on Camp Creek Parkway, at the first traffic light, turn left into Gateway Center; the Convention Center will be on the right

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Wednesday, Nov 4:7:00 AM – 5:30 PM (Registration)
    10:00 AM –4:00 PM (Exhibit Hall)
    Thursday, Nov 5:7:30 AM – 5:00 PM (Registration)
    8:45 AM –3:30 PM (Exhibit Hall)
    Friday, Nov 6:7:30 AM – 9:00 AM (Coffee)
    8:00 AM –11:00 AM (Registration)
    sessions run until1:15 PM closing

    • Full Conference (3 days)

      Valid August 1 – October 5, 2026

      $285.00

    • Wednesday Only

      $240.00

    • Thursday Only

      $240.00

    • Friday Only

      $160.00

    • Exhibits Only

      $90.00
    Register

    Ticket info

    Badge collection

    Badges are issued upon registration. Full Conference registrations may not be shared; only one name badge is issued per registration.

    Ticket notes

    Prices are valid from August 1 – October 5, 2026. Group discounts of $10 off per registration are available for groups of 30 or more when submitted together with payment. Cancellations on or before October 5, 2026 receive a refund less a $50 fee; after that date, no refunds but substitutions are allowed.

    Who runs the show

    Organisers

    McRae Conferences & Trade Shows

    Exhibit Manager

    What's on

    Programme

    1

    Exam

    1

    Keynote

    TBA

    Event days

    07:00–18:00

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MM

    Malcolm Mitchell

    Keynote Speaker @ Share the Magic Foundation

    Literacy advocacy, leadership, and educational innovation

    KB

    Kristen Brooks

    Featured Speaker / Instructional Technology Coach

    Educational technology leadership and classroom creativity

    TT

    Tyler Tarver

    Featured Speaker / Educational Leader @ Tarver Academy

    Professional development, teacher engagement, and the 'Baller Teacher Playbook'

    TV

    Tony Vincent

    Featured Speaker @ Learning in Hand

    AI in education, coding, 3D printing, and classroom technology integration

    JH

    Jennifer Hall

    Featured Speaker / Content Integration Specialist @ Atlanta Public Schools

    Instructional technology and content integration

    LM

    Lauren Mobley

    Featured Speaker / High School Librarian

    School library media programs and literacy advocacy

    ME

    Mary Elizabeth A. Davis

    Featured Speaker / Superintendent @ Cherokee County Schools

    Superintendent Spotlight: protecting what works in education

    Time TBA

    2026 Keynote Address – Malcolm Mitchell

    Keynote
    Main Stage
    07:00 – 17:30

    Registration – North Lobby

    Registration
    North Lobby
    08:00

    Superintendent Spotlight – Dr. Mary Elizabeth Davis

    Spotlight Session
    Salon 6
    08:30 – 15:30

    CoSN CETL Cohort Workshop

    Workshop
    09:00 – 15:30

    CoSN CETL Exam

    Exam
    14:00 – 18:00

    Registration – North Lobby

    Registration
    North Lobby

    Topic tracks

    Leadership StrandSuperintendent Spotlight

    Awards

    Rising Star Award

    Annual

    Given to educators whom the organization recognizes as emerging leaders in education. To receive the Rising Star Award, a teacher must be nominated and then submit a video presentation that highlights their work as a teacher

    Educator
    source

    Innovation Grant

    Annual

    The Georgia Educational Technology Consortium awards five Innovation Grants of $3,000 each to support technology-based projects that enhance teaching and learning to improve student outcomes. Applications for the Innovation Grant open annually on April 1 and must be submitted no later than September 18

    Grant
    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 2,500 visitors · 225 exhibitors

    The exhibitor and visitor data for the current session have not yet been announced by the organizer.

    Forecast — not final

    Exhibitors

    200

    Growth over time

    New this edition

    • 1

      Keynote Speaker Malcolm Mitchell

      Former University of Georgia football star, Super Bowl champion and literacy advocate Malcolm Mitchell will serve as the 2026 conference keynote speaker.

      Source
    • 2

      Special Guest Speakers Tony Vincent and Dr. Tyler Tarver

      Added new featured speakers Tony Vincent (learninginhand.com) and Dr. Tyler Tarver (TarverAcademy.com).

      Source
    • 3

      Creator's Row Returns

      The popular Creator's Row exhibit area will return to the 2026 conference.

      Source
    • 4

      Goosechase full-site gamification interaction

      For the first time, the conference will launch a gamified interactive experience for plenary sessions based on the Goosechase platform.

      Source
    • 5

      Superintendent Spotlight Special Topic

      A new Superintendent Spotlight session has been added, with the first guest being Cherokee County School District Superintendent Dr. Mary Elizabeth Davis.

      Source

    Testimonials

    Being recognized by GaETC with the Rising Star Award is an incredible honor. I'm excited to share how the FAME Formula has transformed my classroom and how EPIC can help schools harness social media to empower students and build authentic engagement.

    Rick Williams · Teacher · Floyd County Schools' College and Career Academy · 2025

    Next edition outlook

    2026

    The 2026 GaETC will be held with the theme of "Playbook for Progress" from November 4-6 at the Georgia International Convention Center in Atlanta. The 2026 conference will launch a number of new initiatives, including former University of Georgia football star, Super Bowl champion and literacy advocate Malcolm Mitchell as the keynote speaker, a new Superintendent Spotlight session, and the introduction of the Goosechase platform to enhance the interactive experience throughout the venue. The popular Creator's Row exhibit area will also return.

    Impact

    A bigger and stronger platform

    With the theme of "Passport to Innovation" in 2025, GaETC will continue to play its key role as Georgia's premier educational technology event, providing educators at all levels with the opportunity to learn about the latest educational technologies and participate in professional development forums. The conference provides participants with a rich learning and communication platform through nearly 250 parallel sessions, many nationally renowned speakers and seminars focusing on the latest technological innovations. The conference content covered a wide range of topics from the application of artificial intelligence in the classroom, robotics to accessibility tools, etc., and effectively promoted educators' understanding and practice of technology integration.

    Audience quality

    High-value decision-makers

    GaETC 2025 attracts a diverse professional audience including K-12 teachers, school technology experts, district administrators and industry leaders. Attendees are mostly front-line educators and technology decision-makers who are seeking the latest educational technology trends, tools and strategies to improve teaching effectiveness. Attendees take advantage of the unparalleled networking opportunities provided by the conference, build professional learning networks, and learn innovative practices that can be implemented immediately.

    Exhibitor outcomes

    Real business growth

    The 2025 conference provides exhibitors with the opportunity to directly contact high-quality buyers and decision-makers with more than 200 commercial booths matching the size. Exhibitors were able to showcase their cutting-edge technologies and solutions to the core group of education technology buyers in Georgia and the wider region. As the flagship event in the field of education technology in Georgia, the conference creates an important platform for exhibitors to gain brand exposure, generate sales leads and establish industry relationships. Specific ROI data has not been publicly disclosed.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Southeastern United States (Georgia and surrounding areas)

    Why it matters

    GaETC 2026 is Georgia's premier education technology event and has played a key role in helping educators at all levels understand the role of technology in education for more than two decades. Against the background that the global EdTech market continues to grow at a rapid pace (expected to reach US$219.1 billion in 2026, and the Georgia smart learning market will grow at a CAGR of 10.3% -), GaETC provides educators, managers and industry leaders with a unique platform to explore the latest trends and tools, experience hands-on training, listen to authoritative experts share and conduct peer-to-peer exchanges. The conference is not only a window to gain insight into future educational technology, but also a key driving force to promote educational innovation and improve teaching effectiveness.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI moves from pilot projects to deep embedding and scale-up

    In 2026, AI in the education field will move from the 'pilot' stage to the expected standard. Each district will introduce clearer privacy rules, approval channels and restrictions on classroom mobile phone use. Educators will increasingly prioritize teaching methods that incorporate immersive deep learning, evidence-based reasoning, and real-world applications. AI-driven adaptive learning and personalized education have become the core driving force for market growth.

    Source
    02

    EdTech procurement shifts to integrated experience and platform

    School districts will no longer view 'high-quality instructional materials' and 'high-quality professional development' as separate checkboxes, but will start investing in 'high-quality instructional experiences.' Procurement is expected to shift toward an integrated experience: teachers are equipped, trained, and supported to make better instructional decisions in real classrooms. Suppliers that fail to unify resources and practices into a coherent experience will be under pressure to demonstrate impact.

    Source
    03

    The EdTech market continues to grow rapidly

    The global education technology market is expected to grow from US$187.44 billion in 2025 to US$219.18 billion in 2026, with a compound annual growth rate (CAGR) of 16.9%; another report predicts it will grow from US$199.74 billion in 2025 to US$236.25 billion in 2026, with a CAGR of 18.3%. By 2033, the market size is expected to reach US$375 billion.

    Source
    04

    Critical media literacy and digital citizenship become new focus

    The CoSN 2026 report states that 'critical media literacy' has become a new challenge for K-12 education, going far beyond fact-checking and requiring deep discernment, ethical judgment and comprehensive digital citizenship skills. Students learn to navigate an information ecosystem defined by speed, complexity, and misinformation.

    Source
    05

    Georgia’s edtech market grows rapidly, leading in AI adoption

    The Georgia education technology market is valued at approximately US$207 million in 2025 and is expected to reach US$274 million in 2032, with a CAGR of 4.1%-; the Georgia smart learning market is valued at approximately US$1.117 billion in 2025 and is expected to reach US$2.011 billion in 2032, with a CAGR of 10.3%. Nearly 60% of Georgia public school educators are already using generative AI in the classroom, with 90% reporting a positive impact on student learning.

    Source
    06

    AI collaborative governance and education security

    AI collaborative governance is related to the global education security pattern, and risk perception determines the application boundaries of digital technology.

    07

    Immersive interactive technology reshapes learning forms

    Immersive interactive technology is reshaping the future of learning.

    08

    The EdTech market continues to grow rapidly

    The global education technology market is expected to grow from US$187.44 billion in 2025 to US$219.18 billion in 2026, with a compound annual growth rate (CAGR) of 16.9%. Another report predicts that the market size will reach US$165 billion in 2026 and will reach US$375 billion by 2033.

    Market news

    Latest updates from across the market.

    More than half of Georgia teachers already use AI in the classroom

    A Georgia Department of Audit and Accounts report shows that based on responses from more than 13,000 teachers, 59% of teachers use generative AI for teaching tasks, 95% use it at least several times a year to prepare lessons, and more than half use it at least once a week. Nearly 90% of users report that AI has a positive impact on the classroom.

    Read

    ISTE CEO: The old education model is disintegrating and the future of schools needs to be redesigned

    At the 2026 World Digital Education Conference, the journal "Digital Education Frontiers (English)" published the "Top Ten Global Hotspots in Digital Education Research (2026)" based on nearly 90,000 papers from around the world, covering cutting-edge directions such as human-machine collaboration, educational robots, adaptive learning, and AI collaborative governance.

    Read

    CoSN Releases 2026 K-12 Innovation Report: Emphasizing Intentional, Responsible EdTech Use

    Read

    Industry leaders release K-12 AI and EdTech predictions for 2026

    Read

    Tour of similar exhibitions in the field of education technology in 2026

    January 2026 to November 2026

    GaETC 2026 is a regional K-12 education technology conference in the United States, forming a complementary exhibition ecosystem with the following national and international EdTech exhibitions. These exhibitions cover different time windows from the beginning to the end of the year, providing education technology practitioners with continuous learning, communication and purchasing opportunities throughout the year.

    Spring window (January-February)

    FETC 2026TCEA Convention & Exposition 2026AASA National Conference 2026BETT UK 2026

    An intensive edtech conference season at the beginning of the year, covering technology practices, leadership and international perspectives.

    Mid-spring (March-April)

    SXSW EDU 2026IEEE EDUCON 2026

    Focusing on innovation, creativity and engineering education, the style is more cross-border and academic.

    Summer window (June-July)

    ISTELive 26 + ASCD Annual Conference 2026

    The world's largest education technology event, jointly organized by ISTE and ASCD.

    Autumn window (September-November)

    BETT Asia 2026GaETC 2026

    A regional EdTech exhibition focusing on local markets and regional practices. GaETC 2026 is the annual closing event for education technology practitioners in Georgia and the Southeast.

    All date and location information comes from the official websites of each exhibition and authoritative industry media (EdTech Magazine, THE Journal, eSchool News, etc.).

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ATL

    Hartsfield-Jackson Atlanta International Airport

    The GICC is located one-quarter mile from the airport. The free ATL SkyTrain connects the airport terminal to the GICC in just two minutes. The SkyTrain operates 24/7, with trains every 5 minutes during peak times and every 10 minutes during off-peak hours (11:00 PM – 4:00 AM). Access the SkyTrain from the west side of Domestic Terminal North, near baggage claim.

    0.25 miles (connected via ATL SkyTrain)

    to venue

    Approximately 5–10 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    Gateway Center Campus

    USD 200–350 / night

    Located in the Gateway Center campus, it can be directly connected to the GICC via the skywalk or connected to the airport via the free ATL SkyTrain. Representative hotels: Atlanta Airport Marriott Gateway, Renaissance Atlanta Airport Gateway Hotel.

    Mid-range
    College Park / Airport North

    USD 130–220 / night

    0.2–0.5 miles from GICC, most hotels offer free airport shuttles or are close to the ATL SkyTrain. Representative hotels: SpringHill Suites by Marriott Atlanta Airport Gateway, AC Hotel Atlanta Airport Gateway, Home2 Suites by Hilton Atlanta Airport College Park.

    Budget
    Airport South / I-85 Corridor

    USD 90–140 / night

    1.5–3 miles from GICC, offers basic accommodation and free airport shuttle. Representative hotels: Sonesta Atlanta Airport South, Sleep Inn Atlanta Airport, Travelodge by Wyndham College Park.

    Local transport

    Get around the city with these convenient transport options.

    ATL SkyTrain (free airport automatic rapid transit)

    Estimated costfree
    Best forDeparting from the west end of the north side of the domestic terminal at Hartsfield-Jackson Atlanta International Airport (ATL), follow the clearly marked covered crosswalk to reach the station. The train runs along a 1.6-mile elevated guideway and reaches the GICC at its first stop.

    It operates 24/7, with departures every 5 minutes during peak hours and every 10 minutes during off-peak hours (23:00-4:00). No tickets, passes or QR codes required. It only takes 2 minutes from the airport to GICC.

    MARTA subway

    Estimated cost$3 (one way)
    Best forTake the subway from Garnett Station in downtown Atlanta to College Park Station.

    Departs every 10 minutes and the journey takes about 13 minutes. After arriving at College Park Station, you can transfer to the ATL SkyTrain to GICC.

    car rental

    Estimated costDepends on car rental company and car model
    Best forAfter picking up your car from the Airport Rental Car Center (RCC), take I-85 or I.

    GICC is located at the intersection of two major interstate highways. The car rental center is connected to the GICC via the free ATL SkyTrain, and the second stop of SkyTrain is the car rental center.

    Online car hailing/taxi

    Estimated costAbout $10-$18 from the airport; about $20-$40 from the city center
    Best forGo directly to GICC from the airport or city center.

    It takes about 15-20 minutes to drive from the city center. The GICC address is 2000 Convention Center Concourse, College Park, GA 30337.

    Self-driving/parking lot

    Estimated cost$15/time
    Best forGICC offers five connected surface parking lots located at the east and west entrances.

    Only VISA, MasterCard or AMEX credit/debit cards are accepted, no cash is accepted. It is recommended to reserve a parking space in advance through ParkMobile. The parking lot has 30 accessible parking spaces and 2 ChargePoint electric vehicle charging stations (located in Lot E).

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 (Business Visitor Visa)Business visitors who are not U.S. citizens and are not eligible for the Visa Waiver Program (VWP) need to go to the United States to participate in short-term business activities such as business meetings, exhibitions, and contract negotiations.$185.00The global median is about 30 days, but the waiting time varies greatly among embassies and consulates some consulates can wait for more than 12 months. It is recommended to apply at least 4-6 months in advance. From July 1 to December 31, 2026, some consulates provide paid expedited interview access (additional $750), and interviews can be arranged within 10 working days.

    The U.S. Visa Waiver Program (VWP) allows citizens from 42 countries and regions to visit the United States for business or tourism activities without a visa and stay for no more than 90 days. VWP countries include: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, etc. Germany, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, San Marino, Romania, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom. Citizens of VWP countries need to obtain an electronic travel authorization through the ESTA system before departure (costs approximately $13).

    The United States accepts ATA carnets for temporary import of commercial samples and professional equipment, but does not accept goods for exhibitions and exhibitions. The carnet is valid for one year and can be entered and exited multiple times during the validity period. Goods must be re-exported in their original condition and may not be sold, repaired or processed. The United States does not accept replacement carnets. CBP recommends confirming the office hours at the port of entry in advance.

    Official visa page

    Weather

    Atlanta in early November typically experiences mild autumn weather. Average high temperatures range from 59°F to 68°F (15°C–20°C), with average lows between 41°F and 48°F (5°C–9°C). Layered clothing is recommended as conference halls are air-conditioned.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The GICC is exceptionally well-connected. It is directly linked to Hartsfield-Jackson Atlanta International Airport (ATL) via the free 24/7 ATL SkyTrain. The venue is also accessible via MARTA (Metro Atlanta Rapid Transit Authority) rail and bus service, and is situated at the junction of major interstates I-85 and I-285, with I-75 and I-20 nearby. The Gateway Center Campus includes several on-site hotels and dining options, all connected by the SkyTrain.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Georgia's EdTech Community

    Georgia has an active educational technology community, and GaETC serves as its flagship event, bringing together educators, technologists, and policymakers from K-12 and higher education. The conference is a key platform for professional development, networking, and regional education innovation.

    Cashless Campus

    The Gateway Center Campus is now cashless. Parking and other on-site payments require VISA, MasterCard, or AMEX debit or credit cards. Cash is no longer accepted.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Hartsfield-Jackson Atlanta International Airport (ATL)

    Visa

    Business visitors from China and other non-VWP countries who want to attend GaETC 2026 in the United States need to apply for a B-1 business visa. The standard application fee is $185, plus $250 immigration integrity fee (starting in July 2026) and $24 I-94 fee. The interview waiting time varies by consulate, and it is recommended to apply 4-6 months in advance. Some consulates offer paid expedited interviews (additional $750), and interviews can be arranged within 10 working days.

    Estimated cost: Not yet confirmed

    Processing: Regular: 2-16 months (varies by consulate); expedited (pilot from July to December 2026): 10 working days

    The B-1 visa is suitable for participating in short-term business activities such as business meetings, exhibitions, and contract negotiations. To apply for a visa, you need to fill out the DS-160 form online and make an appointment for an interview. The global median waiting time is about 30 days, but some consulates (such as Abu Dhabi) can take up to 16 months. Chinese Consulate: Beijing about 2 months, Shanghai/Guangzhou about 2.5 months. From July 1 to December 31, 2026, some consulates will pilot paid expedited interview services.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Gateway Center Campus (direct walk to GICC, most convenient) · College Park / Airport North (near ATL SkyTrain, convenient transportation) · Downtown Atlanta / Midtown (about 15–20 minutes drive from GICC, with many dining and entertainment options)

    Premium

    $200–$350/night

    Mid-range

    $130–$220/night

    Budget

    $90–$140/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Take the free ATL SkyTrain from Hartsfield-Jackson Atlanta International Airport (ATL) to GICC in 2 minutes. SkyTrain operates 24 hours a day.

    Hotel → venue: Hotels in the Gateway Center park can walk directly to the GICC via the skywalk; hotels in the College Park area can be reached by taking the free hotel shuttle or ATL SkyTrain; in other areas, it is recommended to use rideshare or MARTA railway.

    Ride-hail: Uber/Lyft from the airport to GICC is about $10–$18, and from Downtown Atlanta to GICC is about $20–$40.

    Public transit: MARTA Railway: Take to College Park Station or Airport Station and transfer to ATL SkyTrain to GICC. One-way fare is $3.

    Parking: GICC provides more than 2,000 surface parking spaces, $15/time, only accepts credit card payment (VISA/MasterCard/AMEX).

    Weather

    Plan and pack for the event climate.

    Seasonality: Atlanta in early November typically experiences mild autumn weather, with average highs around 18°C (64°F) and lows around 7°C (45°F). Layered clothing is recommended as conference halls are air-conditioned.

    Packing: Atlanta in early November typically experiences mild autumn weather. Average high temperatures range from 59°F to 68°F (15°C–20°C), with average lows between 41°F and 48°F (5°C–9°C). Layered clothing is recommended as conference halls are air-conditioned.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:30 AMArrive at GICC, pick up badge, attend Newcomer's Session (Wednesday)
    2. 8:45 AMExhibit Hall opens; explore booths and Technology Showcase
    3. 10:00 AMAttend keynote or featured session
    4. 12:00 PMLunch break (on-site dining or nearby restaurants)
    5. 1:30 PMConcurrent sessions or workshops
    6. 4:00 PMExhibit Hall closes; networking reception or self-guided exploration

    Plan your trip

    Planning

    T-90 (early August 2026)

    Confirm the conference budget and complete registration and payment — The deadline for early bird registration is October 5, 2026. It is recommended to make accommodation reservations in advance as hotel prices in the Atlanta Airport area fluctuate greatly during the conference.

    T-60 (early September 2026)

    Plan your schedule and book travel — Check out the agenda and speakers posted on the conference website and book a flight to Hartsfield-Jackson Atlanta International Airport (ATL). GICC is directly connected to the airport via the free ATL SkyTrain.

    T-30 (early October 2026)

    Download the conference app and get familiar with the venue — Download the GaETC official app to get schedule updates, exhibitor information and special event notifications. GICC is a single-story venue with 150,000 square feet of exhibition space.

    T-7 (October 28, 2026)

    Confirm final schedule and print materials — Check the time and location of the branch venue, and print the conference schedule and exhibitor list for on-site reference. Prepare business cards and social tools.

    T-1 (November 3, 2026)

    Arrive in Atlanta and complete check-in — It is recommended to arrive one day in advance and stay at a hotel near the Gateway Center or the airport. GICC provides more than 2,000 parking spaces, $15/time.

    T-0 (November 4, 2026)

    Register and attend Newcomer's Session on site — Registration opens at 7:00 AM in the North Lobby. First-time attendees are recommended to attend the Newcomer's Session to understand the conference layout and highlights.

    Sample visitor itinerary

    Route-optimised day
    07:30 AM

    Registration and early-bird coffee

    GICC Exhibit Hall Concourse
    08:30 AM – 09:45 AM

    Opening Keynote by Featured Education Leader

    Grand Ballroom
    10:00 AM – 12:00 PM

    Hands-on Concurrent Breakouts: Classroom AI tools & interactive learning systems

    Breakout Rooms 101–110
    12:00 PM – 01:15 PM

    Lunch break and STEAM Playground exploration

    GICC Dining Concourse & STEAM Zone
    01:30 PM – 03:30 PM

    Exhibit Hall Visits: EdTech vendors, classroom hardware & educational software

    Main Exhibit Hall
    03:45 PM – 04:45 PM

    District IT Leadership Forum: Student privacy & network cybersecurity

    Leadership Theater
    05:00 PM onwards

    Evening social and educator networking reception

    Gateway Center Hotel Atrium

    Side trips

    3

    Georgia Aquarium

    Aquarium

    One of the largest aquariums in the world, featuring thousands of marine animals.

    Approximately 15–20 minutes by car or MARTA

    World of Coca-Cola

    Museum

    Interactive museum showcasing the history of the iconic beverage brand.

    Approximately 15–20 minutes by car or MARTA

    Centennial Olympic Park

    Park

    Public park built for the 1996 Summer Olympics, featuring fountains and green space.

    Approximately 15–20 minutes by car or MARTA

    Budget

    Costs & budget

    Current-edition exhibitor pricing and booth packages are not published on the official conference website. Pricing is typically available via the exhibitor portal or by contacting the exhibit manager (McRae Conferences & Trade Shows).

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$345.00
    • Per diem × 3$207.00
    • Insurance$35.00
    Estimated total$587.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Full Conference Registration

    visitor · standard

    USD 285 / per person

    official

    Exhibits Only Registration

    visitor · standard

    USD 90 / per person

    official

    Parking

    both · on-site

    USD 15 / per entry

    official

    MARTA Rail

    both · one-way

    USD 3 / per trip

    official

    Hotel Budget

    both · budget

    USD 90–140 / per night

    estimate

    Hotel Mid-range

    both · mid

    USD 130–220 / per night

    estimate

    Hotel Premium

    both · premium

    USD 200–350 / per night

    estimate

    Per Diem (Meals & Incidentals)

    both · GSA rate

    USD 86 / per day

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer the following 8 questions and we will advise you on the best way to attend GaETC 2026 based on your role, goals and resources: as a guest, as an exhibitor, or as a deferral.

    QUESTION 1 OF 8

    What are you most interested in the integration of educational technology in daily teaching/management?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When your main goal is to learn, network, and explore new tools, and your budget and time allow for a full 3-day participation.

    Best for

    K-12 teachers, technology coaches, school administrators, curriculum designers, educational technology researchers and other attendees who want to improve their teaching practices, learn about the latest tools and gain professional development opportunities.

    Min. budget

    $285.00

    Timeline

    It is recommended to complete the payment before the registration deadline (October 5, 2026); plan accommodation and transportation 1-2 months in advance.

    Risks

    Travel and accommodation costs may exceed expectations (especially if booked close to the conference).

    Some popular chapters and events may be full, so plan your schedule in advance.

    exhibit

    When you have a mature product/service, a clear value proposition for K-12 or higher education, and want to establish or solidify business relationships in that regional market.

    Best for

    Education technology companies, publishers, service providers, EdTech start-ups and others looking to directly reach education decision-makers and opinion leaders in Georgia and surrounding areas.

    Min. budget

    $2,500.00

    Timeline

    It is recommended to lock the booth at least 6 months in advance and complete the booth design and exhibit transportation arrangements before October 2026.

    Risks

    Booth costs, transportation, set-up and personnel travel expenses are higher.

    If the brand awareness is insufficient, it needs to be coordinated with pre-show marketing activities to attract target audiences.

    skip

    When you are on the fence, have serious budget or time conflicts, or are just gaining general knowledge.

    Best for

    Practitioners who currently have no urgent procurement needs, have tight budgets, are unable to attend, or are mainly interested in macro trends rather than practical operations.

    Min. budget

    Not yet confirmed

    Timeline

    No specific schedule is required; stay tuned for conference podcasts and post-conference resources.

    Risks

    Opportunities to interact with important contacts in person may be missed.

    Unable to experience new technology products in person.

    FAQs & glossary

    Answers

    Glossary

    1
    EdTech
    Educational technology; the use of technology to enhance teaching, learning, and educational administration.
    2
    GaETC
    Georgia Educational Technology Conference; the annual event organized by the Georgia Educational Technology Consortium.
    3
    Playbook for Progress
    The 2026 conference theme, emphasizing strategic, collaborative approaches to educational innovation

    Trust footer

    Sources

    41

    References

    24

    Publishers

    0

    Date checked

    1

    Georgia Educational Technology Consortium

    2

    Georgia International Convention Center

    3

    ClearTouch

    4

    Coosa Valley News

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