Discover opportunities at global trade shows.

A Stockholm diagnostics startup used TSI to map buyers before the show and capture better conversations on-site.

Plays used

• Spotlight article published 6 weeks before the event
• Enriched exhibitor list for competitor and buyer mapping
• Habsy lead capture with instant follow-up

“We arrived with meetings already lined up. The event ROI was clearer than any previous launch.”

— VP Commercial, Nordic Diagnostics

A repeat exhibitor combined pre-event prospecting with in-event qualification and post-event follow-up.

Plays used

• Exhibitor list used for outbound prospect mapping
• Spotlight content targeting procurement keywords
• 24-hour personalized email follow-up after the event

“The spotlight + lead capture workflow did more than our paid LinkedIn budget.”

— Head of Marketing, Hannover-based supplier

TSI visibility and early demand capture helped the brand start distributor conversations before arriving in Dubai.

Plays used

• Spotlight article with embedded enquiry capture
• Featured placement in pre-event round-up
• Habsy app for business card and badge capture

“Buyers from Saudi and the UAE were contacting us before we even landed in Dubai.”

— Founder, Indian specialty-food exporter