<!-- source: https://tradeshowintel.com/events/world-travel-market-wtm -->
# World Travel Market - WTM · Cape Town, South Africa · Travel | TradeShowIntel

> Event details for World Travel Market - WTM in Cape Town, South Africa.

URL: https://tradeshowintel.com/events/world-travel-market-wtm

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Trade show

# World Travel Market - WTM
We bring the travel industry together through world leading events, content and digital tools. You’ll find the opportunities you need to expand your business at our events, wherever you are in the world.

## Event details

- **Dates:** Apr 13, 2026

- **Location:** Cape Town, South Africa

- **Venue:** Cape Town

- **Industry:** Travel

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 4,047+

- **Attendees:** 46,000+

## Why exhibit
Exhibit at WTM events to connect with the global travel industry, showcase your brand to influential buyers and tourism professionals, and access opportunities to expand your business worldwide. Our events facilitate over $7 billion worth of deals annually, providing a platform to build deeper relationships, generate fresh leads, and stay ahead of industry trends through networking with accommodation providers, destination management companies, tourism boards, and travel technology firms.

## Why visit
Visit WTM events to explore a world of travel and tourism opportunities, discover innovative products and services, and connect with global industry leaders. Whether you're a buyer, tourism professional, or industry stakeholder, you'll gain insights into market trends, forge valuable business relationships, and access exclusive content and networking events that shape the future of travel across regions like the Middle East, Latin America, Africa, and beyond.

## Exhibitor profile

- Accommodation

- Destination Management Companies

- Tourism Boards

- Tourist Activities

- Transport Companies

- Travel Technology

- Travel Management Companies

- Tour Operators

## Visitor profile

- Travel Buyers

- Tourism Professionals

- Industry Stakeholders

- Destination Marketers

- Travel Technology Experts

- Hospitality Managers

- Corporate Travel Planners

- Tour Operators

## Industries

- Travel

- Tourism

## Organisers

- Reed Exhibitions Limited

- RX