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# UP International Trade Show - Sourcing Show of Uttar Pradesh 2026 · Gr | TradeShowIntel

> UP International Trade Show (UPITS) 4.0 is a B2B and B2C trade expo held from September 25-29, 2026 at India Expo Centre and Mart, Greater Noida. Jointly organi

URL: https://tradeshowintel.com/events/up-international-trade-show-sourcing-show-of-uttar-pradesh-2026

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Trade show

# UP International Trade Show - Sourcing Show of Uttar Pradesh 2026

UP International Trade Show (UPITS) 4.0 is a B2B and B2C trade expo held from September 25-29, 2026 at India Expo Centre and Mart, Greater Noida. Jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd., it showcases diverse sectors including agriculture, automotive, textiles, handicrafts, IT, healthcare, and more. The event aims to position Uttar Pradesh as a global sourcing hub with a three-dimensional approach targeting international, domestic B2B, and B2C buyers.
UP International Trade Show (UPITS) 4.0 is a B2B and B2C trade expo held from September 25-29, 2026 at India Expo Centre and Mart, Greater Noida. Jointly organised by the Government of Uttar Pradesh and India Exposition Mart Ltd., it showcases diverse sectors including agriculture, automotive, textiles, handicrafts, IT, healthcare, and more. The event aims to position Uttar Pradesh as a global sourcing hub with a three-dimensional approach targeting international, domestic B2B, and B2C buyers.

## Event details

- **Dates:** 25–29 Sep 2026

- **Location:** Greater Noida, Uttar Pradesh, India

- **Venue:** India Expo Centre and Mart

- **Industry:** Agriculture & Allied Sectors

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 8,228+

- **Attendees:** 507,099+

## Why exhibit
Showcase your products to a global audience of international and domestic buyers at UPITS 4.0, the premier sourcing hub of Uttar Pradesh. With over 2,200 exhibitors and 500,000+ visitors, gain unparalleled access to B2B and B2C markets across 29+ industry sectors. Benefit from government support, strategic partnerships, and a platform that facilitates MoUs worth thousands of crores. Network with industry leaders, policymakers, and investors to accelerate your business growth.

## Why visit
Discover high-quality products and services from India's leading exporting state under one roof at UPITS 4.0. Connect with over 2,200 exhibitors across diverse sectors including manufacturing, technology, handicrafts, agriculture, and more. With dedicated segments for international, B2B, and B2C buyers, this is your opportunity to source directly from MSMEs, explore export-ready products, and forge valuable trade partnerships. Experience the vibrant culture, knowledge sessions, and networking events that make UPITS a must-attend trade show.

## Exhibitor profile

- Handloom, Handicrafts & Textiles

- Automobile/EV/Auto Components

- IT & Electronics

- Agriculture & Allied Sectors

- Health & Wellness (AYUSH/Pharma)

- Leather Goods & Footwear

- Sports, Toys & Baby Care

- Print & Packaging

- IT/ITES/Electronics

- Apparel/Textile/Handloom

- Home Décor & Handicrafts

- Government Departments

- Health/Wellness/Spa/Ayush/FSDA

- Medical & Pharmaceutical

- Chemicals, Gas & Paints

- Education, Skills & R&D

- Fishery, Animal Husbandry & Dairy

- Print Packaging

- Logistics

## Visitor profile

- Buying Agents

- Corporates

- Distributors

- Domestic Buyers

- E-commerce Professionals

- Exporters

- Institutional Buyers

- Overseas Buyers

- E-commerce

- Investors

- Marketing Professionals

- Importers & Wholesalers

- Retail Stores

- Think Tanks

- National & International Traders

## Industries

- Agriculture & Allied Sectors

- Automobile/EV/Auto Components

- Handloom, Handicrafts & Textiles

- Health & Wellness (AYUSH/Pharma)

- IT & Electronics

- Leather Industry

- Tourism, Hospitality Sector

- Aviation

- Defence

- E-Commerce, Electronics

- Film & Entertainment

- Fishery, Animal Husbandry & Dairy

- Food Safety & Drug Administration

- GI Tag Products

- Glass Industry, Marble Industry

- Highways/Industrial Park

- Horticulture/Food Processing/FMCG

- Infra, Engineering & Manufacturing

- IT & Smart City Mission

- Large Corporates

- ODOP Display

- Retail Sector

- Power Corporation

- Sports Sector

- Renewable Energy, EV & Mines

- STPI

- Sugar & Cane Industry

- Tourism, Hospitality & Medical Equipments

- Toy Association & Clusters

- Warehouse and Logistics

- Water, Sanitation & Wastewater Management