<!-- source: https://tradeshowintel.com/events/the-london-snow-show-2026 -->
# The London Snow Show 2026 · London, United Kingdom · Snowsports | TradeShowIntel

> The London Snow Show is the UK's largest snow sports exhibition, featuring the 50th edition on 17-18 October 2026 at Olympia London. It brings together over 80 

URL: https://tradeshowintel.com/events/the-london-snow-show-2026

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Trade show

# The London Snow Show 2026

The London Snow Show is the UK's largest snow sports exhibition, featuring the 50th edition on 17-18 October 2026 at Olympia London. It brings together over 80 exhibitors including ski resorts, tour operators, equipment brands, and media partners, along with inspirational speakers and various interactive features.
The London Snow Show is the UK's largest snow sports exhibition, featuring the 50th edition on 17-18 October 2026 at Olympia London. It brings together over 80 exhibitors including ski resorts, tour operators, equipment brands, and media partners, along with inspirational speakers and various interactive features.

## Event details

- **Dates:** 17–18 Oct 2026

- **Location:** London, United Kingdom

- **Venue:** Olympia London

- **Industry:** Snowsports

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 80+

- **Attendees:** 10,000+

## Why exhibit
Showcase your brand to thousands of enthusiastic snowsports consumers, industry professionals, and media at the UK's largest snow show. Connect with resorts, gear brands, and tourism boards under one roof, leveraging 50 years of heritage and a passionate audience.

## Why visit
Discover the latest gear, meet resorts from around the world, and get inspired by Olympians and industry experts. Enjoy interactive zones, ski technique labs, après bar, and family fun – all in one weekend at Olympia London.

## Exhibitor profile

- Ski resorts

- Tour operators

- Equipment manufacturers

- Clothing brands

- Tourist boards

- Media partners

- Technology companies

- Ski academies

## Visitor profile

- Skiers

- Snowboarders

- Winter sports enthusiasts

- Travelers

- Families

- Industry professionals

- Media

- Beginner to elite

## Industries

- Snowsports

- Skiing

- Snowboarding

- Winter Sports

- Travel

- Tourism