<!-- source: https://tradeshowintel.com/events/the-baby-show -->
# The Baby Show 2026 · United Kingdom · Baby | TradeShowIntel

> The Baby Show is a UK-wide baby and parenting trade show with editions at NEC Birmingham (8-10 May 2026), Olympia London (23-25 Oct 2026), and Excel London (5-7

URL: https://tradeshowintel.com/events/the-baby-show

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Trade show

# The Baby Show 2026

The Baby Show is a UK-wide baby and parenting trade show with editions at NEC Birmingham (8-10 May 2026), Olympia London (23-25 Oct 2026), and Excel London (5-7 Mar 2027). It features over 350 brands, 1000+ products, expert talks, and buggy testing tracks.
The Baby Show is a UK-wide baby and parenting trade show with editions at NEC Birmingham (8-10 May 2026), Olympia London (23-25 Oct 2026), and Excel London (5-7 Mar 2027). It features over 350 brands, 1000+ products, expert talks, and buggy testing tracks.

## Event details

- **Dates:** 8–10 May 2026

- **Venue:** NEC

- **Industry:** Baby, Parenting, Maternity, Baby Products, Pregnancy

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 350+

- **Attendees:** 24,998+

## Why exhibit
Showcase your baby and parenting products to thousands of expectant and new parents actively seeking the best brands. Benefit from high footfall, media coverage, and direct sales opportunities across multiple UK venues. Gain valuable customer feedback and build brand loyalty through live demonstrations and expert talks.

## Why visit
Discover, test, and compare over 1000 baby products from 350+ leading brands all under one roof. Get expert advice from parenting professionals, enjoy exclusive show offers, and try out buggies on the testing track. Attend live talks on safer sleep, feeding, and first aid to prepare for your parenting journey.

## Exhibitor profile

- Baby Products

- Prams and Strollers

- Car Seats

- Baby Carriers

- Nursery Furniture

- Feeding Products

- Maternity Wear

- Toys and Gifts

## Visitor profile

- Expectant Parents

- New Parents

- Parents of Toddlers

- Grandparents

- Caregivers

- Parents-to-be

## Industries

- Baby

- Parenting

- Maternity

- Baby Products

- Pregnancy

## Organisers

- Clarion Events Limited