<!-- source: https://tradeshowintel.com/events/sps-nuremberg-2026 -->
# SPS Nuremberg 2026 — Trade Show Intelligence

> SPS - Smart Production Solutions 2026 is a major international trade fair for automation and smart production, scheduled for November 24-26, 2026 at NurnbergM

URL: https://tradeshowintel.com/events/sps-nuremberg-2026

---
Pro listing

# SPS Nuremberg 2026

SPS - Smart Production Solutions 2026 is a major international trade fair for automation and smart production, scheduled for November 24-26, 2026 at NurnbergMesse in Nuremberg, Germany. More than 1,000 exhibitors and an international professional audience are expected across 15 exhibition halls, with Industrial AI as the focus topic and a free stage lecture program running throughout the show.
SPS - Smart Production Solutions 2026 is a major international trade fair for automation and smart production, scheduled for November 24-26, 2026 at NurnbergMesse in Nuremberg, Germany. More than 1,000 exhibitors and an international professional audience are expected across 15 exhibition halls, with Industrial AI as the focus topic and a free stage lecture program running throughout the show.

SPS - Smart Production Solutions is the international highlight trade fair for the automation industry, bringing together over 1,000 exhibitors and an international audience in Nuremberg. It focuses on concrete solutions, digital trends and practical innovations across the entire spectrum of digital and smart automation, from simple sensors to complete integrated automation systems. Formerly known as SPS IPC Drives, the fair has been the industry's pace-setter since 1990 and spans 15 exhibition halls at NurnbergMesse. The 2026 edition runs from 24-26 November 2026 and puts a spotlight on Industrial Artificial Intelligence as its focus topic, alongside control technology, electric drive technology, industrial communication, sensors, software and IT for manufacturing, and mechanical infrastructure.

## At a glance

- Key event: SPS 2026, Nov 24-26, Nuremberg, Germany

- Focus topic: Industrial AI

- Free lecture program with 20-45 min sessions, no registration needed

- Stages located in halls 1, 3, 3C and 6

- Spans 15 exhibition halls at NurnbergMesse

- More than 1,000 exhibitors expected from Germany and abroad

- Year-round Automation Hub: webinars, events, insights

## Product categories

- Industrial Automation

- Control Technology

- Industrial Software

- Drive Technology

- Sensor Technology

- Robotics

- Industrial Communication

- Smart Manufacturing

- Industrial AI

- Digital Twins

- Cybersecurity

- Industrial IoT

## Exhibitor profile

- Automation

- Smart Production

- Digital Solutions

- Industrial Technology

- Automation Systems

- Control Technology

- Industrial Software

- Drive Technology

- Sensor Technology

- Robotics

- Industrial Communication

- Smart Manufacturing

- Industrial Automation

- Control Systems

- Industrial AI

- Digital Twins

- Cybersecurity

- Industrial IoT

## Visitor profile

- Automation Professionals

- Industry Executives

- Engineers

- Technology Enthusiasts

- Automation Engineers

- Production Managers

- Plant Operators

- Technical Directors

- Procurement Specialists

- Research & Development

- System Integrators

- Industry Consultants

- Plant Managers

- Manufacturing Executives

- Industrial Designers

## Why exhibit
SPS offers exhibitors a unique platform to showcase automation solutions to an international audience of more than 1,000 fellow exhibitors and an expected 50,000+ trade visitors, including key decision-makers from across the automation value chain. Companies can participate via individual stand space or join a themed joint stand such as 'Automation meets IT' or the 'young INNOVATORS' area for German start-ups, benefiting from shared visibility and cost efficiency. Exhibiting at SPS positions a company at the centre of the industry's highlight event, with stand packages covering space, construction, equipment and essential services to simplify participation.

## Why visit
Visitors can experience the latest automation technologies across 15 exhibition halls, attend a free lecture program covering topics like Industrial AI without needing to register, and network with international experts, industry executives and system integrators. The event is a hub for practical, concrete solutions and digital trends, with dedicated stages in halls 1, 3, 3C and 6, plus amenities including free water dispensers, cloakrooms and an SPS app for navigating exhibitors and halls.

## Why it matters
SPS Nuremberg is Europe's premier exhibition for practical smart production and industrial automation technology. Spanning 15 exhibition halls and attracting over 1,000 international exhibitors alongside 50,000+ trade visitors, it acts as the primary benchmark for drive technology, control systems, industrial software, and Industrial AI deployments across European manufacturing.

## Venue

  **name:** NürnbergMesse

- 1

- 2

- 3A

- 3C

- 4A

- 7A

- 9

- 10.0

- 11.0

- 11.1

### address

**city:** Nürnberg

**street:** Karl-Schönleben-Str.

**country:** Germany

**postal code:** 90471

**map url:** https://www.google.com/maps/place/N%C3%BCrnbergMesse+GmbH/@49.4165363,11.1103213,17z/data=!3m1!4b1!4m5!3m4!1s0x479f59e674efa3eb:0x75be8ff8681dca00!8m2!3d49.4165363!4d11.11251?hl=de&shorturl=1

**latitude:** 49.4165363

- Mitte

- Ost

- Hall 3A entrance

- Hall 3C entrance

- Hall 11 entrance

**longitude:** 11.11251

### facilities

### parking

**notes:** NürnbergMesse offers 14,000 parking spaces across multiple car parks (VIP West/Mitte, VIP Süd, Süd-Ost, VIP Ost, Parkhaus Messe Ost). Daily rate: €21 for parking garage, €15 for outdoor exhibition area (2025 data). Disabled parking available free of charge with valid permit.

**spaces:** 14000

**status:** confirmed

**currency:** EUR

**daily price:** 21

- https://www.nuernbergmesse.de/en/service/parking.html

### cloakroom

**notes:** Free cloakrooms and lockers located at West, East, and Mitte entrances. Large luggage can be checked at coat check for approx. €5.50. Free lockers available in entrance areas Mitte and Ost.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/cloakroom.html

- Exhibition Restaurants

- Cafés and Snack Bars

- Beer Garden (Seasonal)

### prayer rooms

**notes:** Separate prayer rooms for Christian, Jewish, and Islamic faiths with adjoining foot-wash facilities. Located in Hall 7. Opening times vary by event—check on-site information.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/prayer-room.html

### accessibility

**notes:** Barrier-free access throughout the venue. Disabled parking spaces located at VIP entrances and multi-storey car park Große Straße. Free parking with valid disabled permit. Accessible restrooms and elevators in all halls.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/barrier-free-access.html

### onsite shuttle

**notes:** Free shuttle bus network operates on the exhibition grounds during fairs, connecting all halls and entrances. Route maps available at entrances and on the event app.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/on-site-services.html

### charging points

**notes:** Over 200 charging points for electric vehicles available on-site (as of 2026). Mobile device charging stations located in entrance areas and near food courts.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/e-mobility.html

### luggage storage

**notes:** Luggage storage available at coat check facilities. Fees apply for large items (approx. €5.50). Free lockers for smaller bags in entrance areas.

**status:** confirmed

- https://www.nuernbergmesse.de/en/service/cloakroom.html

**gate notes:** Trade visitor gates open at 9 a.m. on 24-25 November 2026 and close at 6 p.m., with a shorter closing time of 5 p.m. on 26 November 2026. Exhibitor admission opens two hours earlier than trade-visitor hours, from 7 a.m. daily. Entrances Mitte and Hall 3C are ground-level and barrier-free; entrance Ost is reached via elevators; the Hall 3A entrance is not barrier-free.

**parking notes:** On-site parking is available at NürnbergMesse. Visitors presenting a valid disability ID may use accessible parking spaces near the entrance free of charge; general parking area layout is shown on the downloadable 2026 site map.

**floor plan url:** https://sps.mesago.com/content/dam/messefrankfurt-mesago/sps/2026/documents/pdf/SPS2026_Gelaendeplan_map_of_the_grounds_2026.pdf

**floor plan page url:** https://sps.mesago.com/nuernberg/en/expo/planning-preparation/venue-site.html

**floor plan asset url:** https://sps.mesago.com/content/dam/messefrankfurt-mesago/sps/2026/documents/pdf/SPS2026_Gelaendeplan_map_of_the_grounds_2026.pdf

### floor plan schematic

**notes:** Downloadable 2026 site map (PDF) shows hall allocation, parking areas and public transport connections. A separate interactive online floor plan for locating exhibitors is planned to go live from spring 2026.

- Entrance Mitte

- Entrance Ost

- Hall 3A

- Hall 3C

- Hall 11

- Entrance

- Hall

**view box:** 0 0 760 360

**source url:** https://sps.mesago.com/content/dam/messefrankfurt-mesago/sps/2026/documents/pdf/SPS2026_Gelaendeplan_map_of_the_grounds_2026.pdf

**has floor plan:** true

**google maps place url:** https://www.google.com/maps/place/N%C3%BCrnbergMesse+GmbH/@49.4165363,11.1103213,17z/data=!3m1!4b1!4m5!3m4!1s0x479f59e674efa3eb:0x75be8ff8681dca00!8m2!3d49.4165363!4d11.11251?hl=de&shorturl=1

**floor plan edition year:** 2026

**official venue page url:** https://sps.mesago.com/nuernberg/en/expo/planning-preparation/venue-site.html

## Entry & registration

  **min age:** 14

**trade only:** true

**event hours:** Trade visitors (minimum age 14): Tuesday 24 November 2026, 9 a.m.-6 p.m.; Wednesday 25 November 2026, 9 a.m.-6 p.m.; Thursday 26 November 2026, 9 a.m.-5 p.m. Exhibitor admission opens two hours earlier, from 7 a.m., on all three show days.

**ticket notes:** All prices include 19% VAT; payment is accepted via Mastercard, Visa, American Express or PayPal. Tickets are non-refundable and cannot be canceled, and each ticket must be booked and personalized individually (assistant/bulk booking on behalf of colleagues is no longer available). Early-bird pricing applies until 12 October 2026; regular pricing applies from 13 October 2026. Discounted tickets are available for students and pupils (proof of eligibility required at checkout, no group bookings), for people with disabilities and their registered companions (contact sps-visitors@mesago.com), and for accredited journalists (complimentary Press Pass, valid for the full event). Children aged 14 or older may attend only when accompanied by an adult and holding a valid ticket. Day-Pass tickets are valid for one visit day only; Expo-Pass, Premium-Pass, redeemed invitation codes and the Press Pass are valid for the full three-day event.

**setup end date:** 2026-11-23

**registration url:** https://visitortickets.mesago.com/ticket/en/ticket_select.html?reset_remove_personalized_tickets=true&_appshop=mf_tap20160620_3505

**setup start date:** 2026-11-20

**teardown end date:** 2026-11-27

**teardown start date:** 2026-11-26

**registration deadline:** No hard registration cutoff; online ticket sales run through the event (24-26 November 2026). Early-bird ticket pricing is available until 12 October 2026, after which regular pricing applies from 13 October 2026.

**badge collection notes:** Tickets are sold exclusively online (no on-site purchase) and are personalized and non-transferable. After completing an order, visitors receive two emails - an order confirmation/invoice and the ticket itself - and can also retrieve the ticket at any time in the official SPS app after logging into their user account. Tickets that include public-transport use (VGN/VAG zones 100/200) must be presented together with a valid photo ID to ticket inspectors; a digital version on a smartphone, laptop or tablet is accepted.

## Organisers

- Mesago Messe Frankfurt GmbH

- VDMA (Verband Deutscher Maschinen- und Anlagenbau) e.V.

- ZVEI (Zentralverband Elektrotechnik- und Elektroindustrie) e.V.

- Mesago Messe Frankfurt GmbH (Event organizer)

- Toni Baric

- Sylke Schulz-Metzner

- Visitor Hotline

- Ticketing Service

- Patrick Schäfer

- Ina Kompalka

- Simone Seume

## Programme

- The Role of AI in Production and IT/OT Convergence (2025 data)

- From AI Hype to real value – a CEO’s perspective (2025 data)

- Predictive data analytics and machine learning in practice: from project to industry standard in automation (2025 data)

- Prof. Dr.-Ing. Martin Ruskowski (2025 data)

- Dr. Axel Zein (2025 data)

- Werner Reichelt (2025 data)

**agenda url:** https://sps.mesago.com/nuernberg/en/expo/program-highlights/forums_presentations.html

- Industrial AI

**agenda status:** partial

**agenda last updated:** 2026-07-29

- Bayern Innovativ GmbH

- Bundesministerium für Wirtschaft und Klimaschutz (BMWK)

## Previous edition

### stats

**year:** 2025

**notes:** SPS 2025 featured 1,175 exhibiting firms from 39 nations and around 56,000 visitors across 122,000 sqm in 15 halls. Industrial AI was the focus topic. International exhibitor proportion reached 44%.

**end date:** 2025-11-27

**start date:** 2025-11-25

**deals count:** 0

**edition number:** 0

**floor area sqm:** 122000

**visitors count:** 55938

**pavilions count:** 0

**exhibitors count:** 1175

**visitor countries:** 0

**exhibitor countries:** 39

**recap html:** <p>SPS 2025 in Nuremberg asserted itself as the international meeting place for the automation industry, with 1,175 exhibitors presenting solutions for smart and digital automation across 15 exhibition halls and 122,000 sqm. Around 56,000 trade visitors attended, marking a significant increase compared to 2024 and emphasising the trade fair's importance as a platform for innovation and exchange. Industrial AI was the focus topic, alongside software-based automation and safety & security. Despite economic uncertainties, the mood was cautiously positive. The proportion of international exhibitors reached 44%, surpassing the previous year (40%), with China, Italy, and Switzerland among the largest exhibiting nations after Germany. Visitor satisfaction remained high: 93% would visit again, 94% would recommend it, and 98% were satisfied or very satisfied with their visit.</p>

- Industrial AI Focus Topic

- Industrial AI Stage

- Young Talent Promotion

- Franz Reither

- Dirk Scherer

- Markus Gabler

**exhibitor roi:** Exhibitors consistently rate SPS as a highly effective platform for generating qualified leads, strengthening customer relationships, and launching new products. The 2024 post-show survey found that 94% of exhibitors considered the fair important for their business, with many reporting concrete new orders and partnerships initiated on-site. The concentrated presence of over 1,000 automation providers creates a powerful ecosystem effect, drawing buyers who specifically come to compare solutions and make purchasing decisions. The fair's timing at the end of November aligns with budget planning cycles, enabling visitors to approve investments for the following year. Exhibitors benefit from the high international visitor proportion and the event's reputation as the industry's annual highlight, which ensures sustained foot traffic and meaningful engagement throughout all three days. The mandatory SMS Basic package and optional exhibition bundles provide turnkey stand solutions that reduce setup complexity and allow exhibitors to focus on customer interactions.

**impact summary:** SPS 2025 affirmed its position as the leading international trade fair for industrial automation, with 1,175 exhibitors and approximately 56,000 visitors gathering across 122,000 sqm in Nuremberg. The event demonstrated strong momentum with a 9% visitor increase over 2024, despite challenging economic conditions in the German industrial sector. Industrial AI emerged as the central focus topic, reflecting the industry's shift toward intelligent, software-driven automation solutions. The international exhibitor proportion reached 44%, surpassing the previous year's 40%, with strong representation from China, Italy, Switzerland, and other key automation markets. Visitor satisfaction remained exceptionally high at 98%, with 93% indicating they would attend again and 95% willing to recommend the event. The fair successfully bridged the gap between traditional automation hardware manufacturers and emerging AI/software providers, positioning itself as the essential annual meeting point for the global automation community.

### current edition

**year:** 2026

**end date:** 2026-11-26

**start date:** 2026-11-24

**value status:** organiser_forecast

**visitors count:** 56000

**exhibitors count:** 1000

**estimated visitors count:** 56000

**estimated exhibitors count:** 1000

- 1175

- 55938

- 122000

- 1114

- 51291

- 125000

- 1000

- 56000

**audience quality:** SPS attracts a highly qualified international audience of automation decision-makers, including plant managers, production engineers, R&D specialists, and C-level executives from manufacturing, automotive, food & beverage, pharmaceuticals, and industrial machinery sectors. The 2025 edition saw 55,938 trade visitors, with a strong international component and high decision-making authority. Post-show surveys indicate that 98% of visitors were satisfied or very satisfied with their visit, 93% planned to return, and 95% would recommend the event. The audience is characterized by its practical, solution-oriented mindset, with visitors actively seeking innovations they can implement in their production facilities. The fair's reputation as a 'must-attend' event ensures that exhibitors encounter serious prospects rather than casual observers, making it one of the highest-quality B2B audiences in the industrial automation sector.

- SPS 2025

- SPS 2024

- SPS 2023

- 2026

### next edition outlook

**year:** 2026

**summary:** SPS 2026 will take place November 24–26, 2026, at NürnbergMesse, continuing its position as the world's leading trade fair for smart and digital automation. Industrial AI will remain the central focus topic, with expanded programming on the Industrial AI Stage and deeper integration of AI demonstrations across exhibitor booths. The organiser expects continued growth in exhibitor and visitor numbers, building on the strong momentum from 2025.

**end date:** 2026-11-26

**confidence:** estimated

**start date:** 2026-11-24

- Enhanced Industrial AI Stage programming with more hands-on demonstrations and case studies

- Expanded young talent promotion initiatives to address industry skills shortage

- Greater integration of software and AI providers alongside traditional automation hardware manufacturers

- Potential increase in international exhibitor participation, particularly from Asia and North America

## Exhibitors

  **total:** 0

### exhibitor analysis quality

**total rows:** 0

**rows with hall:** 0

**classified rows:** 0

**rows with booth:** 0

**unclassified rows:** 0

**classification coverage pct:** 0

## Market

  **region:** DACH & Western Europe

**why it matters:** SPS Nuremberg is Europe's premier exhibition for practical smart production and industrial automation technology. Spanning 15 exhibition halls and attracting over 1,000 international exhibitors alongside 50,000+ trade visitors, it acts as the primary benchmark for drive technology, control systems, industrial software, and Industrial AI deployments across European manufacturing.

- Industrial Artificial Intelligence Integration

- Data Ecosystems and Cross-Sector Interoperability

- Cloud Platforms, Virtualization, and Software-Defined Automation

- Industrial IoT & Edge Computing Convergence

### similar event circuit

**title:** Global & European Smart Factory & Automation Circuit 2025–2026

- Automatica 2025

- SPS Italia 2026

- Hannover Messe 2026

- SPS Automation Guangzhou 2026

- SPS Nuremberg 2026

**summary:** Key trade shows spanning industrial transformation, robotics, control systems, and smart factory technologies across Europe and Asia.

- Spring Industrial Shows

- Autumn Automation Showcase

**source note:** Synthesized from official Mesago Messe Frankfurt and trade show organizer announcements.

**planning window:** 12-month rotation

## Logistics

### visa

**official url:** https://www.auswaertiges-amt.de/en/visa-service/visa-overview

**ata carnet notes:** Germany accepts ATA Carnets for temporary importation of commercial samples, professional equipment, and goods for exhibitions and trade fairs. ATA Carnets allow duty-free and tax-free temporary admission for up to one year. Exhibitors bringing demonstration equipment, product samples, or tools for SPS Nuremberg can use an ATA Carnet issued in their home country. The carnet must be presented to German customs upon entry and exit. Contact your national chamber of commerce or ATA Carnet issuing authority for application. Germany is a member of the ATA Carnet system administered by the World Chambers Federation.

**ata carnet accepted:** true

**free nationalities notes:** EU citizens and citizens of Iceland, Norway, Liechtenstein, Switzerland, and the United Kingdom do not need a visa for Germany. Additionally, citizens of many countries including the USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore, Malaysia, Israel, UAE, and most Latin American countries can enter Germany visa-free for short stays (up to 90 days within 180 days) for tourism or business purposes, including trade fair attendance. However, citizens of India, China, Russia, most African nations, and many Middle Eastern and Asian countries require a Schengen visa. Check the Federal Foreign Office visa overview for the complete and current list, as regulations can change.

**weather notes:** Late November in Nuremberg is cold with average temperatures ranging from 1°C to 7°C (34°F–45°F). Expect overcast skies, occasional rain, and possible early frost. Daylight hours are short (sunset around 4:30 PM). Pack warm layers, waterproof outerwear, and comfortable walking shoes. Indoor venues are well-heated.

- Franconian Identity

- Culinary Specialties

- Historic Landmarks

- Punctuality and Order

- Cash and Card Payments

- Evening and Nightlife

- Nuremberg Airport

- Munich Airport

- Frankfurt Airport

- Stuttgart Airport

- Amsterdam Schiphol (AMS)

- Vienna International (VIE)

- Zurich Airport (ZRH)

**connectivity notes:** Venue access connectivity: NürnbergMesse is directly accessible via U-Bahn Line 1 (direction Langwasser Süd) to 'Messe' station (8 minutes from Nuremberg Central Station). The venue is also served by multiple bus lines and has extensive parking facilities. Nuremberg Central Station (Hauptbahnhof) connects to all major German cities via ICE/IC trains and is approximately 6 minutes walking from the Central Bus Station (ZOB). Direct train connections: Frankfurt Airport (1h 15m), Munich (1h), Berlin (3h), Hamburg (4h 30m). The venue is approximately 12 km from Nuremberg Airport, reachable by U-Bahn Line 1 in 25 minutes.

**local currency code:** EUR

## Visitor persona

### visa

**notes:** Apply at the German embassy, consulate, or authorized visa center in your country of residence. Processing times can extend during peak travel seasons. In most cases, a letter of invitation from the organizer is no longer required for trade fair visa applications, but you may request one from an exhibiting company if needed. Allow sufficient time for processing before your travel date.

**official url:** https://www.auswaertiges-amt.de/en/visa-service/visa-overview

**estimated cost:** 88

**processing time:** 15–30 calendar days (standard Schengen visa)

**requirement summary:** Visa requirements for attending SPS Nuremberg 2026 depend on your nationality. EU/EEA/Swiss/UK citizens and visa-free nationals (USA, Canada, Australia, Japan, etc.) can enter Germany without a visa for short business stays up to 90 days. Citizens of countries not on the visa-free list must apply for a Schengen Business Visa (Type C) before travel. The visa application requires a valid passport, proof of accommodation, travel insurance, flight itinerary, and evidence of business purpose (such as trade fair registration or invitation letter from exhibitor).

### hotels

- Hotels near exhibition grounds (Langwasser/Südstadt) - walking distance or 1 U-Bahn stop

- Nuremberg city centre (Altstadt) - historic area with restaurants, nightlife, and Christmas market (U1 direct to Messe)

- Hotels near Nuremberg Hauptbahnhof - excellent transport connections, 8 minutes to venue by U-Bahn

**recommended check in:** November 23, 2026 (day before event opens)

**recommended check out:** November 26 or 27, 2026 (event closes 5 PM on Nov 26)

### flights

- Europe

- North America

- Asia

**booking notes:** Nuremberg Airport (NUE) is the closest airport with direct U-Bahn connection to the venue. For international travelers, consider flying into Frankfurt (FRA) or Munich (MUC) and taking ICE trains to Nuremberg (1h 15m and 1h respectively).

**destination airport:** NUE

### weather

**month:** November

**packing notes:** Pack warm layers, waterproof outerwear, comfortable walking shoes, and a compact umbrella. Indoor venues are well-heated.

**temperature range:** 1°C to 7°C (34°F–45°F)

**rain or seasonality:** Overcast with occasional rain; possible early frost. Short daylight hours (sunset ~4:30 PM).

### transport

**parking:** 14,000 spaces on-site. Garage: €21/day. Outdoor: €15/day. Free for disabled permit holders. Park & Ride available at outskirts.

**ride hail:** Uber/Bolt available; €20–€35 from airport, €12–€20 from city centre. Pickup at designated areas.

**hotel to venue:** U-Bahn U1 from Hauptbahnhof or city centre to Messe (8 minutes, ~€3.50). Walking from nearby hotels (5–15 minutes).

**public transit:** VGN operates U-Bahn, buses, and trams. Single ticket Zone A: €3.50. Day ticket: €6.50. Group day ticket (up to 5 people): €15.50. Tickets valid for 90 minutes with unlimited transfers.

**airport to venue:** U-Bahn U2 from Airport to Hauptbahnhof, then U1 to Messe (20 minutes, ~€4.50). Taxi: 25 minutes, ~€27.

- Confirm event pass and badge details

- Confirm visa and travel documents

- Book flights and hotel

- Shortlist target exhibitors/sessions

- Prepare meeting calendar

### itinerary builder

- Nuremberg Old Town and Kaiserburg Castle

- Restaurants in Nuremberg

- Nuremberg Nightlife

## Exhibitor persona

### compliance

**notes:** AUMA charge of 0.60 EUR/sqm and waste disposal fee of 5.95 EUR/sqm apply to all stand space bookings.

**stand rules url:** https://sps.mesago.com/nuernberg/en/expo/for_exhibitors/become_exhibitor.html

**insurance required:** Standard exhibitor liability coverage mandatory per venue terms.

**electrical or safety rules:** All electrical equipment must comply with VDE and European CE safety standards; standard 3 kW connection included in packages.

### lead capture

**notes:** Organiser-provided lead-tracking solution 'Lead&Track by LeadSuccess' allows exhibitors to scan visitor badges via mobile app, record qualification notes/attributes, and export lead data post-event for direct CRM import. Basic licenses are included in official Sales and Marketing Services (SMS) packages (e.g. 2 licenses in SMS Basic/Boost, 15 licenses in SMS Best) with additional licenses or handheld hardware available via the service shop.

- badge_scan_app

- data_export_crm

- https://download.mesago.de/sps/2025/Sales/SPS2025_Sales_and_Marketing_Services_SMS_EN.pdf

- https://sps.mesago.com/nuernberg/en/expo/for_exhibitors.html

**provider name:** Lead&Track by LeadSuccess

**compliance notes:** Exhibitors act as data controllers for contacts scanned on-site. Scanning visitor badges captures personal contact details (title, name, company, email, postal address, country, timestamp) subject to EU GDPR regulations. Explicit visitor consent and transparent privacy notices during badge scanning are required.

**privacy law name:** General Data Protection Regulation (GDPR)

**availability status:** unknown

**badge scanner available:** true

**recommended followup sla:** Follow up with hot trade leads within 48 hours post-show, and send automated email acknowledgment within 24 hours.

- Confirm booth package and payment deadlines

- Submit stand design and contractor forms

- Book staff travel and accommodation

- Prepare freight and customs documents

- Prepare lead capture, collateral, and follow-up workflow

### freight shipping

**notes:** Exhibitor admission begins daily at 07:00 during show days.

**deadline summary:** Deliveries during setup days prior to November 24, 2026.

- Bill of Lading

- Customs Declaration (for non-EU shipments)

- Stand Delivery Pass

**official handler:** NürnbergMesse Logistics / Official venue freight partners

## Planning

### exhibitor

### lead capture

**notes:** Organiser-provided lead-tracking solution 'Lead&Track by LeadSuccess' allows exhibitors to scan visitor badges via mobile app, record qualification notes/attributes, and export lead data post-event for direct CRM import. Basic licenses are included in official Sales and Marketing Services (SMS) packages (e.g. 2 licenses in SMS Basic/Boost, 15 licenses in SMS Best) with additional licenses or handheld hardware available via the service shop.

**compliance notes:** Exhibitors act as data controllers for contacts scanned on-site. Scanning visitor badges captures personal contact details (title, name, company, email, postal address, country, timestamp) subject to EU GDPR regulations. Explicit visitor consent and transparent privacy notices during badge scanning are required.

**privacy law name:** General Data Protection Regulation (GDPR)

**recommended followup sla:** Follow up with hot trade leads within 48 hours post-show, and send automated email acknowledgment within 24 hours.

- Nuremberg Old Town and Kaiserburg Castle

- Hauptmarkt & Frauenkirche

- Handwerkerhof Nuremberg

**best visit day:** 2026-11-25

- Bratwurst Röslein

- Hausbrauerei Altstadthof

- Messe Lounge & Entrance Mitte Cafes

- Register Online in Advance

- Plan Your Route to the Venue

- Arrive Early to Beat Crowds

- Use the Free On-Site Shuttle

- Utilize Cloakroom and Luggage Storage

- Download the Event App

- Plan for Food and Breaks

- Charge Your Devices

- Tech Evaluation Path

- Exhibitor B2B Sprint

**best visit day reasoning:** Day 2 (Wednesday, November 25, 2026) offers full operating hours (09:00–18:00), maximum exhibitor staffing availability, and peak presentation density on the Industrial AI stage.

## Costs

### calculator

**currency:** EUR

**per diem usd:** 75

**booth sqm max:** 36

**booth sqm min:** 6

**visa cost usd:** 90

**nights default:** 3

**booth sqm default:** 9

**insurance cost usd:** 120

**shell per sqm low usd:** 292

**shell per sqm high usd:** 416

**hotel mid per night usd:** 210

**hotel budget per night usd:** 130

**hotel premium per night usd:** 380

### booth prices

**notes:** Stand space prices for 2026 vary by stand type and booking deadline. Rebooking price valid until 9 Jan 2026; early-bird until 31 Mar 2026; regular price from 1 Apr 2026. Additional mandatory charges: AUMA fee 0.60 EUR/sqm, waste disposal 5.95 EUR/sqm, plus legal VAT. SMS Basic package (1,390 EUR) is mandatory and included in every booking. Exhibition packages (Basic/Comfort/Premium/Superior) include stand space, construction, equipment, and services from 12–25 sqm minimum. Joint stands: Automation meets IT (9 sqm) 7,299 EUR; Start-up Area (8 sqm) 1,537 EUR. Rental stand systems available from partners: System Komfort 158 EUR/sqm, Premium 188 EUR/sqm, Superior 320 EUR/sqm; Holtmann+ Natural 265 EUR/sqm (plus VAT).

**source:** https://sps.mesago.com/nuernberg/en/expo/for_exhibitors/become_exhibitor.html

**currency:** EUR

**standard booth sqm:** 9

**raw space per sqm low:** 0

**raw space per sqm high:** 0

**shell scheme per sqm low:** 270

**shell scheme per sqm high:** 385

## Decision tools

### quiz result config

**mode:** visit_exhibit_skip

**intro:** Answer these quick questions regarding your goals, budget, and readiness to determine your optimal SPS 2026 strategy.

- Recommended Outcome: Visit SPS 2026

- Recommended Outcome: Exhibit at SPS 2026

- Recommended Outcome: Skip SPS 2026

**tie label:** Balanced Option

**tie description:** Your responses show equal potential for visiting vs. exhibiting. Consider visiting first to benchmark before committing to a booth package.

## Media

  **event logo url:** https://cdn.tradeshowintel.com/assets/event_logos/69dce8983abf9b0214292ae5_1776458143.png

## Answers

- Franz Reither

- Dirk Scherer

- Markus Gabler

## Sources

- Arrival and stay – finding your way to us

- Essential information for exhibitors at the SPS

- SPS Automation Hub Homepage

- SPS Nuremberg Official Website

- SPS 2026 Exhibitor Checklist

- Home | NürnbergMesse

- SPS 2023 – Wachsende Nachfrage nach Automatisierungslösungen

- Gemeinschaftsstande & Sonderschauflachen - SPS - Mesago

- Start-up Area - SPS - Mesago

- SPS 2026: Bayern Innovativ

- SPS 2025 Press Release - Mesago

- SPS Official Website

- Industrial AI at SPS

- SPS Insights Industry News

- Hannover Messe 2026 Event Details

- SPS Italia 2026 Parma Event Profile

- SPS Exhibitor Portal & Services

- SPS 2026 Overview Important Deadlines