# Society for Healthcare Strategy & Market Development - SHSMD 2026 · Ba | TradeShowIntel > SHSMD Connections 2026 is a conference for healthcare strategy, marketing, and communications professionals, taking place September 27-29, 2026 at the Baltimore URL: https://tradeshowintel.com/events/society-for-healthcare-strategy-market-development-shsmd-2026 --- conference # Society for Healthcare Strategy & Market Development - SHSMD 2026 SHSMD Connections 2026 is a conference for healthcare strategy, marketing, and communications professionals, taking place September 27-29, 2026 at the Baltimore Convention Center in Baltimore, Maryland. The event features over 45 sessions, 100+ speakers, and 1,000+ attendees, with a focus on practical learning, networking, and an exhibit hall. It is organized by the American Hospital Association and the Society for Healthcare Strategy & Market Development (SHSMD). SHSMD Connections 2026 is a conference for healthcare strategy, marketing, and communications professionals, taking place September 27-29, 2026 at the Baltimore Convention Center in Baltimore, Maryland. The event features over 45 sessions, 100+ speakers, and 1,000+ attendees, with a focus on practical learning, networking, and an exhibit hall. It is organized by the American Hospital Association and the Society for Healthcare Strategy & Market Development (SHSMD). ## Event details - **Dates:** 27–29 Sep 2026 - **Location:** Baltimore, Maryland, United States - **Venue:** Baltimore Convention Center - **Industry:** Healthcare - **Category:** conference ## Audience scale - **Exhibitors:** 100+ - **Attendees:** 1,600+ ## Why exhibit Exhibiting at SHSMD Connections gives your organization direct access to influential healthcare leaders actively seeking new ideas, technologies, and strategic partners. The SHSMD Solution Center is designed for meaningful conversations and high-value engagement with professionals across marketing, communications, digital, strategy, business development, and consumer experience. It's an opportunity to showcase your solutions to decision-makers who are ready to act. ## Why visit SHSMD Connections offers healthcare strategy, marketing, and communications professionals a unique opportunity to gain peer-tested ideas, practical frameworks, and real conversations that can be immediately applied. With over 45 sessions, 100+ speakers, and a focus on current challenges like AI, data analytics, branding, and population health, attendees will leave with actionable strategies. The conference also features extensive networking and an exhibit hall with innovative solutions. ## Exhibitor profile - Healthcare marketing agencies - Digital patient engagement solutions - Analytics and data platforms - Healthcare communications firms - Strategic planning consultants - Branding and reputation management - Technology providers for healthcare ## Visitor profile - Healthcare strategists - Healthcare marketers - Healthcare communicators - Business development leaders - Senior executives - Digital engagement professionals - Patient experience leaders - Population health managers ## Industries - Healthcare - Healthcare Strategy - Healthcare Marketing - Healthcare Communications