<!-- source: https://tradeshowintel.com/events/saastr-annual-2026 -->
# SaaStr Annual 2026 · USA · B2B Software | TradeShowIntel

> SaaStr Annual 2026, the 13th edition, is a major B2B and AI conference taking place May 12-14, 2026 at the San Mateo County Event Center in California, USA. It 

URL: https://tradeshowintel.com/events/saastr-annual-2026

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conference

# SaaStr Annual 2026

SaaStr Annual 2026, the 13th edition, is a major B2B and AI conference taking place May 12-14, 2026 at the San Mateo County Event Center in California, USA. It targets over 10,000 attendees including founders, VCs, and executives with tactical workshops, CXO summits, and extensive networking. The event features hundreds of sponsors and speakers from leading tech companies, focusing on actionable AI and SaaS scaling strategies.
SaaStr Annual 2026, the 13th edition, is a major B2B and AI conference taking place May 12-14, 2026 at the San Mateo County Event Center in California, USA. It targets over 10,000 attendees including founders, VCs, and executives with tactical workshops, CXO summits, and extensive networking. The event features hundreds of sponsors and speakers from leading tech companies, focusing on actionable AI and SaaS scaling strategies.

## Event details

- **Dates:** 12–14 May 2026

- **Venue:** San Mateo County Event Center

- **Industry:** B2B Software, AI, SaaS, Cloud Computing

- **Category:** conference

## Audience scale

- **Exhibitors:** 3,000+

- **Attendees:** 10,000+

## Why exhibit
SaaStr Annual 2026 offers unparalleled access to 10,000+ B2B and AI executives, founders, and VCs - the largest concentration of decision-makers in the industry. With 70% of attendees at VP-level and above, sponsors can connect directly with budget holders who control purchasing decisions. The event delivers high ROI with sponsors reporting 4.7x average return on investment, generating qualified leads and pipeline opportunities. The sponsor expo is strategically located at the center of the event, ensuring constant traffic from morning until evening across all three days, with networking, mentoring, and happy hours integrated into the expo experience.

## Why visit
SaaStr Annual 2026 is the premier gathering for B2B and AI professionals seeking actionable insights and strategic connections. Attendees gain access to 200+ tactical sessions from founders and operators who have successfully deployed AI at scale, with practical workshops on AI agents, GTM orchestration, pricing strategies, and product development. The event facilitates 3,000+ networking meetings through dedicated matchmaking, connecting attendees with 300+ VCs investing $20B+ annually in AI-powered companies. With exclusive CXO summits for CROs, CMOs, and customer leaders, plus hands-on learning tracks, attendees leave with immediate implementation strategies and valuable connections to accelerate their growth.

## Exhibitor profile

- B2B Software Companies

- AI/ML Technology Providers

- Cloud Computing Platforms

- SaaS Solutions

- Marketing Technology

- Sales Technology

- Customer Success Platforms

- HR Technology

- FinTech Solutions

- Developer Tools

## Visitor profile

- Founders & CEOs

- VCs & Investors

- CROs & Sales Leaders

- CMOs & Marketing Executives

- CTOs & Engineering Leaders

- Product Managers

- Customer Success Leaders

- AI/ML Practitioners

- Business Development Professionals

- Industry Analysts

## Industries

- B2B Software

- AI

- SaaS

- Cloud Computing

## Organisers

- SaaStr
