<!-- source: https://tradeshowintel.com/events/pure-london-spring-summer-2027 -->
# Pure London Spring/Summer 2027 · Birmingham, United Kingdom · Fashion | TradeShowIntel

> Pure London 2026 is a fashion trade show co-located with Spring Fair at the NEC Birmingham from February 1-4, 2026. It serves as a combined fashion destination 

URL: https://tradeshowintel.com/events/pure-london-spring-summer-2027

---
Trade show

# Pure London Spring/Summer 2027

Pure London 2026 is a fashion trade show co-located with Spring Fair at the NEC Birmingham from February 1-4, 2026. It serves as a combined fashion destination connecting buyers with brands across fashion, home, gift, and garden sectors. The event features over 1,500 suppliers, attracts 38,000+ buyers, and offers product exploration, industry insights, and networking opportunities. It is organized by Hyve Group and targets B2B retail professionals.
Pure London 2026 is a fashion trade show co-located with Spring Fair at the NEC Birmingham from February 1-4, 2026. It serves as a combined fashion destination connecting buyers with brands across fashion, home, gift, and garden sectors. The event features over 1,500 suppliers, attracts 38,000+ buyers, and offers product exploration, industry insights, and networking opportunities. It is organized by Hyve Group and targets B2B retail professionals.

## Event details

- **Dates:** 7–10 Feb 2027

- **Location:** Birmingham, United Kingdom

- **Venue:** NEC

- **Industry:** Fashion

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 1,500+

- **Attendees:** 16,000+

## Industries

- Fashion

- Retail

- Home

- Gift

- Garden