<!-- source: https://tradeshowintel.com/events/premiere-san-antonio-2026 -->
# Premiere San Antonio 2026 — Trade Show Intelligence

> Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trad

URL: https://tradeshowintel.com/events/premiere-san-antonio-2026

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Pro listing

# Premiere San Antonio 2026

Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trade show (August 30-31) at the Henry B
Premiere San Antonio 2026, presented by SalonCentric, is the Southwest's must-attend event for beauty professionals. Now in its fourth year, this two-day trade show (August 30-31) at the Henry B

Premiere San Antonio presented by SalonCentric is the Southwest’s must-attend event for beauty professionals. Now in its fourth year, this expanding show brings the full Premiere experience to a lively, creative city, connecting professionals and students with leading brands, educators, and influencers. Designed for those seeking to elevate their craft and advance their careers, the event showcases trend-setting techniques, hands-on demos of the latest tools, and exclusive show-only deals. Covering hair, barbering, nails, skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, valuable connections, and fresh inspiration for every beauty artist

## At a glance

- Southwest’s premier beauty industry event, now in its fourth year and presented by SalonCentric

- Over 115 exhibiting brands across hair, nails, skincare, spa, wellness, barbering, makeup, and lashes

- Two full days (August 30-31, 2026) of top-tier education, hands-on demos, and exclusive show-only

- Connects thousands of beauty professionals, salon owners, and students from across the Southern U.S

- Features a Demo Stage with live demonstrations across spa & wellness, nails, and more

## Product categories

- Hair

- Barbering

- Nails

- Skincare

- Spa & Wellness

- Makeup

- Lashes & Brows

## Exhibitor profile

- Brands and manufacturers of professional hair care products and tools

- Nail product and equipment companies

- Skincare and spa product lines

- Barbering brands and suppliers

- Makeup and cosmetics brands

- Lash and brow product companies

- Wellness and spa equipment providers

- Beauty distributors and retailers- 21

- Industry educators and influencers- 31

## Visitor profile

- Licensed cosmetologists and hair stylists- 21

- Barbers- 21

- Makeup artists- 21

- Lash technicians- 21

- Estheticians and skincare specialists- 21

- Nail artists and technicians- 21

- Salon and spa owners- 21

- Beauty school students- 10

- Beauty industry professionals seeking education, networking, and new products- 1

## Why exhibit
Exhibiting at Premiere San Antonio 2026 provides unparalleled access to a highly targeted, engaged audience of beauty professionals from across
With over 10,200 attendee visits over two days, exhibitors can generate immediate sales through cash-and-carry transactions, build brand recognition, and
93% of attendees make purchases on the show floor, and 56% spend over $250
The show's partnership with SalonCentric as presenting sponsor attracts an even stronger audience of engaged salon professionals who influence brand
Exhibitors also receive one 60-minute classroom session (valued at $800) to educate attendees on their products or techniques, subject to
The event is the ultimate platform to showcase products, drive sales, and grow your brand in the thriving Southern market

## Why visit
Premiere San Antonio 2026 is the essential event for beauty professionals looking to elevate their craft and advance their careers
Attendees gain access to complimentary, top-tier education classes led by industry experts and influencers, covering the latest techniques and trends
The expansive show floor features over 115 exhibiting brands, offering hands-on demonstrations of new tools and products, along with exclusive
It's a prime opportunity to network with thousands of like-minded professionals, salon owners, and students from across the Southern U.S
The event also features a dedicated Demo Stage with live demonstrations across spa & wellness, nails, and other categories

## Why it matters
Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+

## Venue

  **name:** Henry B. González Convention Center

- Hall 3

### address

**city:** San Antonio

**street:** 900 E Market St

**country:** USA

**postal code:** 78205

**map url:** https://maps.app.goo.gl/36hFeY1cQ5wSPz8g9

### facilities

### parking

**notes:** Nearby parking garages and surface lots offer plenty of options for short- and long-term parking- 3 . Convention Center Garage: daily flat rate $10.00, weekend rate $15.00- 18 . Convention Center South Parking: weekdays $3 per hour max $30, weekends $5 per hour max $30- 18 . Rideshare drop-off zones are also available- 3

**status:** unknown

**currency:** USD

**daily price:** 10

- https://www.premieresanantonioshow.com/hotel-travel/travel-information/

- https://www.sahbgcc.com/Visit-Us/Location-Directions-Parking

### cloakroom

**notes:** Coat and bag check may be available on a limited basis for specific events

**status:** unknown

- https://bagsaway.com

- Broken Crust Café

- Market Café

- El Puente Café

### prayer rooms

**notes:** No dedicated prayer room information found for the venue

**status:** unknown

### accessibility

**notes:** The Henry B. González Convention Center falls under Title II of the ADA and is maintained and operated with regard to the requirements of the Act- . Wheelchair accessible spaces in all event halls, companion seating available, elevators and ramps throughout facility, ADA compliant restrooms

**status:** unknown

- https://www.sahbgcc.com/Facilities/Convention-Center

### onsite shuttle

**notes:** No on-site shuttle service; public transportation and rideshare are available

**status:** unknown

### charging points

**notes:** No specific information on public charging stations found

**status:** unknown

### luggage storage

**notes:** No dedicated public luggage storage service is listed for the venue

**status:** unknown

- https://bagsaway.com

**parking notes:** Nearby parking garages and surface lots offer plenty of options for short- and long-term parking. Rideshare drop-off zones are also available for quick access

### floor plan schematic

**view box:** 0 0 760 360

**google maps place url:** https://maps.app.goo.gl/36hFeY1cQ5wSPz8g9

**official venue page url:** https://www.sahbgcc.com/

## Entry & registration

  **min age:** 16

**trade only:** true

**event hours:** Sunday, August 30, 2026: Exhibit Floor Open 9:00a – 5:00p, Education Classes 9:00a – 5:00p. Monday, August 31, 2026: Exhibit Floor Open 9:00a – 4:00p, Education Classes 9:00a – 4:00p

**ticket notes:** Show Passes include 2-Days Complimentary Education plus access to the Show Floor. Workshops and competitions can be purchased for an additional fee. A 6.5% sales tax will be applied to all show pass purchases and a 3% service fee will be added to the total purchase PBA, AHP, and ASCP members are eligible for exclusive show pass discounts

**registration url:** https://www.premieresanantonioshow.com/attend/show-pass-pricing/

**registration deadline:** Early Bird pricing available on or before August 6, 2026

**badge collection notes:** Badge Pick Up Hours: Saturday, August 29 | 7a - 5p; Sunday, August 30 | 7a - 5p; Monday, August 31 | 7a - 4p. Head to a self-serve kiosk onsite, scan your QR code and print your badge. Pick up a lanyard and proceed to the entrance

## Organisers

- Customer Service Team

- Erin McDonald

- Alexis Garcia

- Sharon Cruz

- Premiere Exhibit Services

## Programme

- Demo Stage: Live Demonstrations

- Demo Stage: Live Demonstrations

- Color Stage: Live Demonstrations

- Color Stage: Live Demonstrations

- Main Stage Presentations

- Main Stage Presentations

- Barber Stage Programming

- Barber Stage Programming

- Rachel Bynum

- Presley Poe

- Leysa Carrillo

- Nicck Townsend

- Kirsty Meakin

- Savannah Hicks

- Olivia Thompson

- Wayne Tuggle

- David Lopez

- Anna Cantu

- Byrd Mena

- Ivan Ross

- Matty Conrad

- Danny Amorim

**agenda url:** https://www.premieresanantonioshow.com/education/become-an-educator/

- Anti-Aging & Medesthetics

- Barbering

- Business & Personal Development

- Experiences

- Extensions, Wigs & Weaves

- Hair Cut, Color or Styling

- Hair Loss Solutions

- Instructor Education

- Lashes & Brows

- Makeup

- Nails

- Social Media Marketing

- Spa & Wellness

- Students & New Professionals

- Texture & Curls

- Wellness & Mental Health

**agenda status:** unknown

- Nailympia San Antonio

- Premiere San Antonio After Party

- Texas Department of Licensing and Regulation (TDLR) – Barbering and Cosmetology

## Previous edition

### stats

**year:** 2024

**notes:** Over 10,000 visits, 9% increase year-over-year. Professionals from 39 states. Approximately 100 exhibiting brands

**end date:** 2024

**start date:** 2024

**deals count:** 0

**edition number:** 0

**floor area sqm:** 0

**visitors count:** 10000

**pavilions count:** 0

**exhibitors count:** 100

**visitor countries:** 0

**exhibitor countries:** 0

**recap html:** <p>In its second year, Premiere San Antonio achieved remarkable growth, recording over 10,000 visits, a 9% increase year-over-year. Professionals traveled from 39 states. The event showcased world-class educators including Larisa Love, Jacob Khan, Natalia Nowicki, Kirsty Meakin, and Dr. Kari Williams from Beyoncé's Cécred brand. The exhibitor floor featured leading brands such as Amika, Halocouture, Aprés Nail, Redavid, and Wahl. New exhibitors like Jimena Nails, Baby Foot USA, and Premier Nail Source garnered significant attention, while local Texas brands like Lash Doctor, Procell Therapies, and Ann Webb Skin Clinic & Institute highlighted the region's talent. The Main Stage featured presentations from Chrystofer Benson, Ethan King, Jay Mahmood, and a TikTok Superstar Panel. The Barber Stage, hosted by Cherry the Barber, featured barbers like Rick Morin, Javy Andux, and Bengie Arocho. Competitions included the Curtain Bangs & Layers contest powered by Hattori Hanzo Shears and the Barber Battle powered by L3VEL3 </p>

- SalonCentric Presenting Sponsorship

- SalonCentric Pavilion

- Attendee

- Attendee

**exhibitor roi:** 2024.(93%- 33 )(56%250- 33 ).Amika,HalocoutureAprés Nail- 1 .,Jimena NailsBaby Foot USA- 1 .,60,- 33

**impact summary:** 2024Premiere San Antonio- 1 .39,,- 1 .,,- 1 .(93%- 33 )

### current edition

**year:** 2026

**notes:** Official 2026 statistics not yet published. Based on 2024 edition which recorded over 10,000 visits and approximately 100 exhibiting brands

**end date:** 2026

**source url:** https://www.premieresanantonioshow.com/

**start date:** 2026

**value status:** estimate

**edition number:** fourth

**visitors count:** 5670

**exhibitors count:** 100

**estimated visitors count:** 5670

**estimated exhibitors count:** 100

- 10000

- 39

- 195

- 100

- 175

- 200

- 100

- 5670

**audience quality:** 2024.10,000- 1 ,93%,56%250- 33 .,66%Premiere San Antonio- 33 ,.,,,- 1

- 2026

### next edition outlook

**year:** 2026

- Thetease Com

- Accesswire Com

**summary:** 2026Premiere San Antonio,“”- 44 .115180- 42 - .SalonCentric,,SalonCentric- 44 .,Demo Stage,,,,- 44 .,- 42

**end date:** 2026

**start date:** 2026

- SalonCentric,,- 44

- SalonCentricBumble and bumble,Color Wow,Framar,House of FoilsRedken- 42

- Demo Stage,,,- 44

- SalonCentricDry Head Spa- 44

## Exhibitors

  **total:** 0

### exhibitor analysis quality

**total rows:** 0

**rows with hall:** 0

**classified rows:** 0

**rows with booth:** 0

**unclassified rows:** 0

**classification coverage pct:** 0

## Market

  **region:** (,,)

**why it matters:** Premiere San Antonio 2026.62- ,5.2%- 1 ;39- 1 ,- .,240,- 1 .SalonCentric,115+180+

- Dry Head Spa

### similar event circuit

**title:** Premiere Shows

- Premiere Orlando

- Premiere San Antonio

- Premiere Columbus

- Premiere Anaheim

**summary:** Premiere San AntonioPremiere Show Group,Premiere Orlando,Premiere Anaheim,Premiere Columbus.- 16

- /

**source note:** Premiere Shows.- 16

**planning window:** 2-3

## Logistics

### visa

**required:** true

**official url:** https://travel.state.gov/content/travel/en/us-visas.html

**ata carnet notes:** No specific information on ATA Carnet acceptance for Premiere San Antonio 2026 could be found. Exhibitors should consult U.S. Customs and Border Protection for temporary importation of exhibition goods

**free nationalities notes:** Citizens of countries participating in the U.S. Visa Waiver Program (VWP) do not require a visa for business or tourist visits of up to 90 days. ESTA authorization is required. Check the U.S. Department of State website for the current list of VWP countries

**weather notes:** August in San Antonio is hot and humid, with average high temperatures around 95–97°F (35–36°C) and lows around 75°F (24°C)- . Average rainfall is about 1.5–2.1 inches. Dress in light, breathable fabrics and stay hydrated

- San Antonio's Bilingual Beauty Market

- Official After Party in True San Antonio Style

- Texas Continuing Education Opportunities

- San Antonio International Airport

- Austin‑Bergstrom International Airport

**connectivity notes:** The convention center offers complimentary Wi-Fi in common areas only. Paid Wi-Fi is available in exhibit halls through Smart City- 1

**local currency code:** USD

## Visitor persona

### visa

**notes:** The invitation letter is available for download from the registration dashboard after completing attendee, exhibitor, or educator registration- 47 . The U.S. Department of State provides detailed visa application guidance

**official url:** https://travel.state.gov/content/travel/en/us-visas.html

**estimated cost:** 185

**processing time:** Varies by country; typically 3-8 weeks

**requirement summary:** International attendees and exhibitors from non-Visa Waiver Program countries require a B-1 or B-2 visa to enter the U.S. for Premiere San Antonio. An official invitation letter can be generated after registration- 47 . Visa processing times vary; early application is strongly recommended

### hotels

- River Walk (downtown)

- Convention Center area

**recommended check in:** Saturday, August 29, 2026

**recommended check out:** Tuesday, September 1, 2026

### flights

**partner url:** https://www.premieresanantonioshow.com/hotel-travel/travel-information/

- Domestic US (e.g., Dallas, Houston, Los Angeles, New York)

- International (e.g., London, Mexico City, Toronto)

**booking notes:** Premiere provides exclusive discounts with select airlines, including Delta, Southwest, and United Airlines- 3 . Car rental discounts are also available through Avis and Budget- 3

**destination airport:** San Antonio International Airport (SAT)

### weather

**month:** August

**packing notes:** Pack light, breathable fabrics, comfortable walking shoes, and stay hydrated. Indoor venues are air-conditioned

**temperature range:** 95–97°F (35–36°C) high / 75°F (24°C) low

**rain or seasonality:** Average rainfall 1.5–2.1 inches; hot and humid

### transport

**parking:** Nearby parking garages and surface lots offer short- and long-term parking options

**ride hail:** Rideshare drop-off zones are available at the convention center for quick access

**hotel to venue:** Official partner hotels are located near the convention center and River Walk. Marriott Rivercenter is directly connected to the convention center

**public transit:** VIA Metropolitan Transit bus routes serve downtown San Antonio and the convention center area

**airport to venue:** San Antonio International Airport (SAT) is less than 10 miles from the convention center. Drive time approximately 15–20 minutes

- Confirm event pass and badge details

- Confirm visa and travel documents

- Book flights and hotel

- Shortlist target exhibitors/sessions

- Prepare meeting calendar

### itinerary builder

- San Antonio River Walk

- The Alamo

- San Antonio Missions National Historical Park

- Pearl District

## Exhibitor persona

### compliance

### lead capture

**notes:** Lead retrieval services are available; exhibitors can use their own devices or rent scanners. Trained lead-retrieval staff can be sourced locally

- Badge scanning via mobile app or dedicated devices

- Manual data entry

- https://tsmagency.com/

**compliance notes:** Exhibitors must comply with applicable data privacy laws when capturing and processing attendee information

**availability status:** unknown

**badge scanner available:** true

- Confirm booth package and payment deadlines

- Submit stand design and contractor forms

- Book staff travel and accommodation

- Prepare freight and customs documents

- Prepare lead capture, collateral, and follow-up workflow

### freight shipping

## Planning

### exhibitor

### lead capture

**notes:** Lead retrieval services are available; exhibitors can use their own devices or rent scanners. Trained lead-retrieval staff can be sourced locally

**compliance notes:** Exhibitors must comply with applicable data privacy laws when capturing and processing attendee information

- San Antonio River Walk

- The Alamo

- San Antonio Missions National Historical Park

- Pearl District

**best visit day:** Sunday, August 30

- Premiere Lounge

- Howdy Sore Loser

- SalonCentric Pavilion

- First-Time Attendee Tips

- Education

- Shopping

- Networking

**best visit day reasoning:** Sunday is the first full day of the show, with the exhibit floor open from 9 AM to 5 PM and education classes running all day The official after-party takes place Sunday evening, offering the best opportunity for networking and celebration. Monday has reduced hours (9 AM – 4 PM) and fewer evening activities

## Costs

### calculator

**currency:** USD

**per diem usd:** 0

**booth sqm max:** 0

**booth sqm min:** 0

**visa cost usd:** 185

- Domestic US (e.g., Dallas to SAT)

- International (e.g., London to SAT)

**nights default:** 2

**booth sqm default:** 9

**insurance cost usd:** 0

**shell per sqm low usd:** 0

**shell per sqm high usd:** 0

**hotel mid per night usd:** 0

**hotel budget per night usd:** 0

**hotel premium per night usd:** 0

### booth prices

**notes:** Official booth pricing for Premiere San Antonio 2026 is not publicly listed. Interested exhibitors must submit an Exhibit Space Request Form; a sales representative will provide pricing and availability. Booth rental options include space-only (raw floor), shell scheme (pre-built modular stand), and custom turnkey (full design, build, installation, and dismantling). A 50% non-refundable deposit is required upon receipt of booth contract

**source:** https://www.premieresanantonioshow.com/exhibit/exhibitor-inquiry/

**currency:** USD

**standard booth sqm:** 0

**raw space per sqm low:** 0

**raw space per sqm high:** 0

**shell scheme per sqm low:** 0

**shell scheme per sqm high:** 0

## Decision tools

### quiz result config

**mode:** visit_exhibit_skip

**intro:** Based on your answers, we recommend the following decision for Premiere San Antonio 2026. Your scores reflect your alignment with visiting, exhibiting, or skipping the event

- Attend as a Visitor

- Exhibit as a Brand

- Skip or Delay

**tie label:** Mixed Profile – Best of Both

**tie description:** You have balanced interests across visiting and exhibiting. Consider a hybrid approach: attend the show as a visitor to scout, network, and learn, while also exploring booth packages for next year or a small shared booth this year

## Partners

- SalonCentric

- onPeak

- Delta Air Lines

- Southwest Airlines

- United Airlines

- Smart City

- Freeman

- Encore

- The RK Group

- Brokers Trust Insurance Group

- EventsPass

## Media

- Premiere San Antonio 2026 logo

- Premiere San Antonio 2026 OG image

- Premiere San Antonio 2026 hero image

**og image url:** https://cdn.tradeshowintel.com/assets/tsi_pro/6952d50157cb11ac4f21209a/og_1787855213.png

**event logo url:** https://cdn.tradeshowintel.com/assets/event_logos/6952d50157cb11ac4f21209a_1778492342.png

**hero image url:** https://cdn.tradeshowintel.com/assets/tsi_pro/6952d50157cb11ac4f21209a/hero_1787855212.png

## Answers

- Attendee

- Attendee

## Sources

- Home | Premiere San Antonio

- Faq | Premiere San Antonio

- Show Pass Pricing | Premiere San Antonio

- Travel Information | Premiere San Antonio

- Premiere San Antonio Venue & Dates | Premiere San Antonio

- Apply to Exhibit | Premiere San Antonio

- Why Exhibit | Premiere San Antonio

- Premiere San Antonio 2026

- Book Your Hotel | Premiere San Antonio

- Premiere Returns To San Antonio Bigger Than Ever

- Premiere Beauty Shows and SalonCentric Announce Strategic Partnership for Premiere San Antonio 2026

- Become an Educator at the Show | Premiere San Antonio

- A Season of Growth: Premiere San Antonio and Columbus Shows Attract a Growing Number of Highly Engaged Beauty Professionals

- Premiere San Antonio Returns with World Class Education and Top Brands

- 2026Premiere San Antonio

- Premiere San Antonio | CBON Group

- Premiere San Antonio 2025 - GlossaryLive

- Premiere San Antonio '26 Returns with Its Biggest Show Yet

- Premiere San Antonio Returns With Largest Beauty Show Yet

- The Three Beauty Economies of San Antonio (2026 Report)

- Premiere San Antonio Staffing — TSM Agency

- Press Information | Premiere San Antonio

- Premiere San Antonio 2026 | San Antonio, TX

- A Season of Growth: Premiere San Antonio and Columbus Shows Attract a Growing Number of Highly Engaged Beauty Professionals

- Premiere San Antonio Returns with World Class Education and Top Brands

- Premiere Launches San Antonio, 2023

- Premiere Launches San Antonio, 2023

- Premiere Returns To San Antonio Bigger Than Ever, Bringing the Southwest Beauty Community Together for Its Most Ambitious Event Yet

- Convention Center > Visit Us

- Convention Center > Facilities > Spaces

- Convention Center > Facilities > Convention Center

- Climate and Average Weather Year Round in San Antonio

- U.S. Department of State Visa Information

- Our Partners & Sponsors | Premiere Shows

- Beauty, Cosmetics & Fragrance Stores in Texas

- Market Premiere Returns To San Antonio Bigger Than Ever

- Exhibitor Rules & Booth Guidelines (2024 edition)

- Important Information & Dates (2024 edition)

- San Antonio, Texas Historical Climate Data

- Henry B. Gonzalez Convention Center Event Services

- Why San Antonio's Beauty Education must include Entrepreneurship

- Premiere Returns To San Antonio Bigger Than Ever