<!-- source: https://tradeshowintel.com/events/play-2026 -->
# PLAY 2026 · Bologna, Italy · Toys & Games | TradeShowIntel

> PLAY 2026 is the 17th edition of the Play Festival of Games, scheduled for May 22-24, 2026 at the Bologna Exhibition Centre in Bologna, Italy. The event focuses

URL: https://tradeshowintel.com/events/play-2026

---
Trade show

# PLAY 2026

PLAY 2026 is the 17th edition of the Play Festival of Games, scheduled for May 22-24, 2026 at the Bologna Exhibition Centre in Bologna, Italy. The event focuses on gaming, board games, digital games, and toys, featuring numerous exhibitors, sponsors, and collaborators. It includes sections for guests, associations, exhibitors, and schools, with additional events like Play Trade and Independence Play. The festival is organized by BolognaFiere SpA in collaboration with various partners and supported by sponsors like BPER and CONAD.
PLAY 2026 is the 17th edition of the Play Festival of Games, scheduled for May 22-24, 2026 at the Bologna Exhibition Centre in Bologna, Italy. The event focuses on gaming, board games, digital games, and toys, featuring numerous exhibitors, sponsors, and collaborators. It includes sections for guests, associations, exhibitors, and schools, with additional events like Play Trade and Independence Play. The festival is organized by BolognaFiere SpA in collaboration with various partners and supported by sponsors like BPER and CONAD.

## Event details

- **Dates:** 22–24 May 2026

- **Location:** Bologna, Italy

- **Venue:** Bologna Exhibition Centre

- **Industry:** Toys & Games

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 0+

## Why exhibit
Showcase your games and products to thousands of enthusiastic gamers, publishers, and media at Italy's premier gaming festival. Benefit from high footfall, networking opportunities, and a dedicated B2B segment.

## Why visit
Discover the latest board games, RPGs, and digital games, meet creators and publishers, participate in tournaments and workshops, and enjoy a family-friendly atmosphere.

## Exhibitor profile

- Board game publishers

- Role-playing game publishers

- Digital game developers

- Toy and game manufacturers

- Game accessories and miniatures

- Educational and scientific games

## Visitor profile

- Gamers and hobbyists

- Families

- Teachers and educators

- Game designers and developers

- Retailers and distributors

- Journalists and influencers

## Industries

- Toys & Games

- Video Games - Interactive Entertainment

- Multimedia Technologies

- Broadcasting, Television & Entertainment

- Family - Childs & Adolescents

- Gaming

- Board Games

- Digital Games

- Toys

## Organisers

- BolognaFiere SpA
