<!-- source: https://tradeshowintel.com/events/ism-middle-east-sweet-snacks-middle-east-2026 -->
# ISM Middle East - Sweet & Snacks Middle East 2026 · Dubai, United Arab | TradeShowIntel

> ISM Middle East 2026, scheduled from 3-5 November 2026 in Dubai, UAE, is the leading trade event for confectionery and snacks in the Middle East, Africa, and As

URL: https://tradeshowintel.com/events/ism-middle-east-sweet-snacks-middle-east-2026

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Trade show

# ISM Middle East - Sweet & Snacks Middle East 2026

ISM Middle East 2026, scheduled from 3-5 November 2026 in Dubai, UAE, is the leading trade event for confectionery and snacks in the Middle East, Africa, and Asia. It brings together 700+ exhibitors from 60+ countries and expects 25,033 visitors. The event features product sectors like confectionery, chocolate, snacks, traditional sweets, biscuits and cakes, and ice cream, along with an expert stage, awards, and co-location with Gulfood Manufacturing and related events.
ISM Middle East 2026, scheduled from 3-5 November 2026 in Dubai, UAE, is the leading trade event for confectionery and snacks in the Middle East, Africa, and Asia. It brings together 700+ exhibitors from 60+ countries and expects 25,033 visitors. The event features product sectors like confectionery, chocolate, snacks, traditional sweets, biscuits and cakes, and ice cream, along with an expert stage, awards, and co-location with Gulfood Manufacturing and related events.

## Event details

- **Dates:** 3–5 Nov 2026

- **Location:** Dubai, United Arab Emirates

- **Venue:** Dubai, United Arab Emirates

- **Industry:** Confectionery

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 700+

- **Attendees:** 25,033+

## Why exhibit
Exhibit at ISM Middle East to access high-intent buyers, distributors, and decision-makers from across the Middle East, Africa, and Asia. This is the region's premier platform for confectionery and snacks, offering opportunities for new distribution agreements, market entries, and category-defining launches. With 95% exhibitor ROI satisfaction and a consistent year-on-year return rate of 80%, it is the most productive sourcing event for sweets and snacks.

## Why visit
Visit ISM Middle East to source the world's leading confectionery and snack brands, discover new product innovations, and gain market intelligence. With 25,033 visitors, 140 countries represented, and a comprehensive conference program, it's the most efficient way to benchmark suppliers, identify trends, and build supply chain resilience. Also gain entry to co-located Gulfood Manufacturing, GulfHost, and Private Label events.

## Exhibitor profile

- Confectionery manufacturers

- Chocolate makers

- Snack food producers

- Biscuit and cake manufacturers

- Ice cream and dessert producers

- Traditional sweets makers

- Suppliers of confectionery ingredients

- Packaging and machinery providers

## Visitor profile

- Retail buyers

- Wholesalers and distributors

- Importers and exporters

- Travel retail operators

- HoReCa professionals

- Private label manufacturers

- FMCG industry executives

- Supply chain and procurement managers

## Industries

- Confectionery

- Snacks

- Bakery

- Impulse Products

- FMCG