# Horeca Professional Expo 2027 · Madrid, Spain · Horeca | TradeShowIntel > HIP - Horeca Professional Expo is a leading European multi-specialist Horeca innovation fair scheduled for February 16-18, 2026 at IFEMA Madrid. The event featu URL: https://tradeshowintel.com/events/horeca-professional-expo-2027 --- Trade show # Horeca Professional Expo 2027 HIP - Horeca Professional Expo is a leading European multi-specialist Horeca innovation fair scheduled for February 16-18, 2026 at IFEMA Madrid. The event features over 900 exhibiting companies across 11 innovation areas, attracting 60,000+ hospitality professionals. It includes the Hospitality 4.0 Congress with 700+ international experts and 30+ specific summits. The 2025 edition saw 49,137 professionals and 815 exhibiting firms, establishing HIP as a key innovation hub for the hospitality industry. HIP - Horeca Professional Expo is a leading European multi-specialist Horeca innovation fair scheduled for February 16-18, 2026 at IFEMA Madrid. The event features over 900 exhibiting companies across 11 innovation areas, attracting 60,000+ hospitality professionals. It includes the Hospitality 4.0 Congress with 700+ international experts and 30+ specific summits. The 2025 edition saw 49,137 professionals and 815 exhibiting firms, establishing HIP as a key innovation hub for the hospitality industry. ## Event details - **Dates:** 1–3 Mar 2027 - **Location:** Madrid, Spain - **Venue:** IFEMA - Feria de Madrid - **Industry:** Horeca - **Category:** Trade show ## Audience scale - **Exhibitors:** 900+ - **Attendees:** 56,793+ ## Industries - Horeca - Hospitality - Foodservice - Innovation