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# BETA International 2026 · Birmingham, United Kingdom · Equestrian | TradeShowIntel

> BETA International is the premier trade show for the equestrian and country sectors, taking place on 27-28 September 2026 at the NEC Birmingham. The event featu

URL: https://tradeshowintel.com/events/beta-international-2026

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Trade show

# BETA International 2026

BETA International is the premier trade show for the equestrian and country sectors, taking place on 27-28 September 2026 at the NEC Birmingham. The event features thousands of exhibitors, products, and visitors, offering networking, sourcing, and learning opportunities. Co-located with PATS.
BETA International is the premier trade show for the equestrian and country sectors, taking place on 27-28 September 2026 at the NEC Birmingham. The event features thousands of exhibitors, products, and visitors, offering networking, sourcing, and learning opportunities. Co-located with PATS.

## Event details

- **Dates:** 27–28 Sep 2026

- **Location:** Birmingham, United Kingdom

- **Venue:** NEC Birmingham

- **Industry:** Equestrian

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 0+

## Why exhibit
Exhibiting at BETA International gives you direct access to thousands of senior buyers from the UK and Europe, including specialty retailers, distributors, and equine professionals. Showcase your brand, launch new products, and forge valuable connections in the equestrian and country sectors.

## Why visit
Visit BETA International to discover the latest product innovations, network with top suppliers, and attend seminars and features. Whether you are a retailer, distributor, or equine professional, this is the place to find new ideas and business opportunities.

## Exhibitor profile

- Equestrian equipment

- Country lifestyle products

- Pet accessories

- Riding apparel

- Feed and supplements

- Stable equipment

- Equestrian technology

## Visitor profile

- Specialty retailers

- Wholesalers and distributors

- Importers and exporters

- Equine professionals

- Industry buyers

- Press and media

- Influencers

## Industries

- Equestrian

- Country Sectors

- Country sector

- Retail