<!-- source: https://tradeshowintel.com/events/beauty-fair-2026 -->
# Beauty Fair 2026 · São Paulo, São Paulo, Brazil · Beauty | TradeShowIntel

> Beauty Fair is the largest beauty trade show in the Americas, held annually at Expo Center Norte in São Paulo, Brazil, from September 5-8, 2026. It features ove

URL: https://tradeshowintel.com/events/beauty-fair-2026

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Trade show

# Beauty Fair 2026

Beauty Fair is the largest beauty trade show in the Americas, held annually at Expo Center Norte in São Paulo, Brazil, from September 5-8, 2026. It features over 500 exhibitors, 200,000 visitors, and generates R$800 million in business volume. The event includes congresses and courses across beauty sectors such as hair, aesthetics, makeup, nails, and barbering.
Beauty Fair is the largest beauty trade show in the Americas, held annually at Expo Center Norte in São Paulo, Brazil, from September 5-8, 2026. It features over 500 exhibitors, 200,000 visitors, and generates R$800 million in business volume. The event includes congresses and courses across beauty sectors such as hair, aesthetics, makeup, nails, and barbering.

## Event details

- **Dates:** 5–8 Sep 2026

- **Location:** São Paulo, São Paulo, Brazil

- **Venue:** Expo Center Norte

- **Industry:** Beauty

- **Category:** Trade show

## Audience scale

- **Exhibitors:** 500+

- **Attendees:** 200,000+

## Why exhibit
Beauty Fair is the largest beauty fair in the Americas and the second largest in the world, attracting over 200,000 visitors and generating R$1 billion in business. Exhibiting offers unparalleled exposure to professionals, retailers, and decision-makers from across the beauty industry, with opportunities to launch products, build brand awareness, and network with key players.

## Why visit
Beauty Fair offers professionals a unique opportunity to discover the latest trends, products, and techniques in beauty. With over 500 exhibitors, congresses, workshops, and networking events, visitors can learn from top experts, explore new business opportunities, and connect with the beauty community.

## Exhibitor profile

- Beauty brands

- Cosmetics manufacturers

- Hair care products

- Skin care products

- Nail products

- Aesthetic equipment

- Makeup brands

- Barber supplies

- Packaging solutions

## Visitor profile

- Beauty professionals

- Salon owners

- Barbers

- Aestheticians

- Makeup artists

- Nail technicians

- Distributors

- Retailers

- Importers

- Exporters

## Industries

- Beauty

- Professional Beauty

- Cosmetics

- Hair

- Skincare

- Esthetics

- Barber

- Nails

- Makeup

- Perfume

- Hair Care

- Skin Care

- Aesthetics

- Barbering