# World Pork Expo 2026: Your Essential Guide to Des Moines | TradeShowIntel > World Pork Expo 2026 returns to Des Moines on June 3-4. Here's what pork producers, suppliers, and agri-business professionals need to know before heading to Io URL: https://tradeshowintel.com/blog/world-pork-expo-2026-essential-guide-des-moines --- Trade Show # World Pork Expo 2026: Your Essential Guide to Des Moines Jun 3-4, 2026 · Des Moines, USA · 4 min read World Pork Expo 2026 returns to Des Moines on June 3-4. Here's what pork producers, suppliers, and agri-business professionals need to know before heading to Iowa State Fairgrounds. The U.S. pork industry has one annual gathering that draws the full supply chain under one roof, and it happens every summer in Des Moines. [World Pork Expo](https://worldpork.org) has been running since 1988, organized by the **National Pork Producers Council (NPPC)**, and the 2026 edition takes place June 3-4 at the **Iowa State Fairgrounds**. Two days, one focused agenda: education, innovation, and face-to-face business for everyone from hog farmers to feed formulators. If pork production is your business, this is where decisions get made. You can explore the full event details on [World Pork Expo on TradeShowIntel](https://tradeshowintel.com/events/world-pork-expo) before you plan your trip. ## Who Shows Up at World Pork Expo: Producers, Buyers, and the Full Livestock Supply Chain The audience at World Pork Expo isn't a broad agricultural crowd. It's tightly focused on the pork and livestock sector, and the attendee mix reflects that. - **Commercial hog producers and farrow-to-finish operations** looking to benchmark practices, evaluate new equipment, and connect with input suppliers - **Swine veterinarians and herd health consultants** tracking the latest biosecurity protocols, vaccines, and herd management tools - **Feed and nutrition specialists** sourcing ingredients, additives, and formulation technologies relevant to pork production efficiency - **Pork processing and packing plant buyers** evaluating equipment, logistics partners, and compliance solutions The event draws both independent producers and representatives from large integrated operations, which means the same show floor serves a wide range of purchasing scales and decision-making structures. ## What to Expect on the Show Floor at Iowa State Fairgrounds in June The Iowa State Fairgrounds gives the expo room to spread out, and exhibitors use it. **Genetics and breeding companies** typically feature live animals alongside technical data, making this one of the few industry events where you can assess stock in person. **Housing and ventilation system manufacturers** run full-scale demos that simply aren't possible in a convention center ballroom. Beyond equipment, the floor covers the broader pork production ecosystem: - **Feed additives and nutrition technology** suppliers targeting gut health, growth performance, and feed conversion ratios - **Herd health and biosecurity product companies**, including vaccine manufacturers and diagnostic tool providers - **Farm management software and precision livestock technology** vendors catering to producers scaling up their operations - **Financial services and insurance providers** focused on agricultural risk management The seminar program runs alongside the tradeshow, covering regulatory updates, market outlooks, and production best practices. If you're attending as a visitor, build seminar time into your schedule from day one, not as an afterthought. ## Exhibitor Playbook for World Pork Expo 2026: Selling to Pork Producers in Iowa **Know which buyer type you're actually selling to before you build your booth presentation.** A farrow-to-finish producer from rural Iowa and a procurement manager from a large integrated pork company have very different buying timelines, authority levels, and pain points. If your product serves both, build two distinct conversation tracks and train your booth staff to identify the buyer type within the first two minutes. Genetics and equipment companies have long understood this, but software and technology vendors sometimes show up with one pitch for everyone and leave with weak leads. If you're selling into herd health or biosecurity, the seminar schedule is your best pre-show research tool. **Producers who attend biosecurity sessions are actively managing a problem**, which means they're closer to a buying decision than the average booth visitor. Identify which sessions align with your product category and position your booth to capture that foot traffic as sessions let out. For lead follow-up, the gap between a strong show floor conversation and a closed deal is almost always lost in the chaos after the event. Use **[Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=world-pork-expo&utm_content=exhibitor_tip)** to capture voice notes right after each conversation, tagging each contact with their operation size, buying timeline, and what specifically caught their interest. By the time you're driving back from Des Moines, your follow-up list is built and prioritized, not buried in a stack of business cards. ## Visitor Tips for World Pork Expo 2026: Getting the Most Out of Two Days in Des Moines Two days sounds like enough time. It rarely is. The Iowa State Fairgrounds layout means meaningful walking distances between exhibitor categories, so **map your must-see exhibitors by location**, not by interest level, or you'll spend time backtracking across the grounds. If you're a producer evaluating a major capital purchase, whether that's a new ventilation system, genetics program, or farm management platform, come with your current numbers. **Exhibitors who can see your actual feed conversion data or herd performance benchmarks** will give you a far more useful product conversation than if you're discussing hypotheticals. The best booths at this show are prepared to run comparisons on the spot. For visitors meeting multiple suppliers across genetics, nutrition, and equipment categories, keeping track of who said what gets difficult fast. **[Habsy's business card scanner](https://habsy.ai/business-card-scanner?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=world-pork-expo&utm_content=visitor_tip)** lets you scan each supplier's card and add a quick note about what was discussed before you move to the next booth. After two days of conversations, you'll have a searchable record of every contact rather than a pocket full of cards you'll sort through a week later. ## Why World Pork Expo 2026 Belongs on Your Calendar For anyone operating in the U.S. pork supply chain, this event compresses a year's worth of supplier conversations, industry intelligence, and peer networking into 48 hours in Des Moines. The NPPC has built something over nearly four decades that the industry genuinely relies on, and the 2026 edition at Iowa State Fairgrounds will be no different. Register and plan your visit at [worldpork.org](https://worldpork.org). If you're bringing a team, set up **[Habsy Platform](https://habsy.ai/habsy-platform?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=world-pork-expo&utm_content=closing_cta)** before the show so every rep's contacts, notes, and follow-up actions feed into one shared view. When the show ends Wednesday afternoon, you'll know exactly who your team met, what was promised, and what needs to happen next. ## Frequently asked questions ### What are the exact dates for World Pork Expo 2026? World Pork Expo 2026 runs on June 3-4, 2026. It is a two-day event held annually at the Iowa State Fairgrounds in Des Moines, Iowa. ### Where is World Pork Expo 2026 held? World Pork Expo 2026 is held at the Iowa State Fairgrounds in Des Moines, Iowa. The fairgrounds address is 10676 Justin Drive, Des Moines, IA 50322. ### Who organizes World Pork Expo? World Pork Expo is organized by the National Pork Producers Council (NPPC). The event has been running since 1988 and can be found at worldpork.org. ### How do I register for World Pork Expo 2026? Registration for World Pork Expo 2026 is handled through the official event website at worldpork.org. That is the primary source for ticketing, exhibitor applications, and event updates. ### Is World Pork Expo open to the public or is it trade only? World Pork Expo is a B2B trade event focused on the pork and livestock industry. It is designed for industry professionals including producers, suppliers, veterinarians, and agribusiness companies rather than general consumers. ### How many years has World Pork Expo been running? World Pork Expo has been running since 1988, making the 2026 edition nearly 40 years into its history. It is organized each year by the National Pork Producers Council. ### What industries does World Pork Expo cover? World Pork Expo covers pork production, livestock, and broader agriculture. The show floor includes genetics, feed and nutrition, herd health, farm management technology, housing and ventilation equipment, and agricultural financial services. ### What is the best way to capture leads at World Pork Expo 2026? A practical approach is to use a tool like [Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=world-pork-expo&utm_content=faq) to record voice notes immediately after each booth conversation, tagging contacts by operation size and buying timeline. This avoids the post-show problem of unsorted business cards and lets you arrive home with a prioritized follow-up list already built. ### Is World Pork Expo good for small independent hog producers or just large operations? World Pork Expo draws both independent producers and representatives from large integrated pork operations. The show floor and seminar program are structured to serve a wide range of purchasing scales, so smaller farrow-to-finish producers and large procurement teams both attend. ### Can you see live animals at World Pork Expo? Yes, genetics and breeding companies at World Pork Expo typically display live animals alongside technical data on the show floor. This makes it one of the few industry events where attendees can assess breeding stock in person rather than from a catalog.