# f. re. e Travel & Leisure Fair 2027: The Complete Guide | TradeShowIntel > f. re. e Travel & Leisure Fair 2027 runs February 10–14 in Munich, bringing together 130,000+ visitors across travel, cycling, caravaning, watersports, and outd URL: https://tradeshowintel.com/blog/f-re-e-travel-leisure-fair-2027-complete-guide --- Trade Show # f. re. e Travel & Leisure Fair 2027: The Complete Guide Feb 10-14, 2027 · Munich, Germany · 4 min read f. re. e Travel & Leisure Fair 2027 runs February 10–14 in Munich, bringing together 130,000+ visitors across travel, cycling, caravaning, watersports, and outdoor fitness. Here's your essential guide. Germany's biggest travel and leisure trade show returns to Munich in February 2027. The [f. re. e Travel & Leisure Fair](https://free-muenchen.de) has been running since 1970 and has grown into a five-theme event covering Travel, Caravaning & Camping, Bicycle, Watersports, and Outdoor & Fitness. Held at Am Messeturm, Munich from **February 10 to 14, 2027**, it draws over 130,000 visitors and around 1,000 exhibitors from 50 countries. Your single ticket also gets you into two parallel events: the Munich Auto Days and the IMOT International Motorcycle Exhibition, making this one of the densest leisure-focused event weekends in Europe. ## Who Shows Up at f. re. e 2027: Five Audiences, One Floor The fair's five-theme structure means the audience is genuinely diverse, but each segment is highly motivated. These are the profiles you'll encounter most: - **Active cyclists and e-bike buyers** shopping for new bikes, components, and accessories, often ready to place orders on the spot - **Caravan and camping enthusiasts**, from first-time buyers researching motorhome models to seasoned campers looking for gear upgrades - **Travel bookers and destination seekers**, including families, senior travelers, and solo adventurers consulting with tour operators and destination marketing organizations - **Watersports and outdoor fitness participants** who come specifically to test equipment on the fair's action surfaces before committing to a purchase The visitor data backs this up: **92% of visitors made purchases or bookings** during or as a direct result of attending. This is not a browsing crowd. ## What to Expect on the f. re. e Show Floor: Five Themes, Real Demos The floor at f. re. e is organized into distinct thematic zones, which makes navigation straightforward but also means you need a plan if you want to cover all five areas in five days. The **Travel zone** hosts tour operators, destination marketing organizations, and travel agencies offering bookable packages on site. The **Caravaning & Camping section** features manufacturers and retailers showcasing motorhomes, caravans, and camping equipment. The **Bicycle zone** is one of the most active, with brands running test rides and product launches. Watersports exhibitors bring actual equipment to a **large water basin** on the floor, where visitors can test kayaks, paddleboards, and sailing gear. The **Outdoor & Fitness section** rounds things out with climbing walls, fitness equipment, and trail-running brands. There's also a full supporting program of talks, live shows, and expert consultations running throughout the five days. If you're an exhibitor, the stage offerings are worth building into your schedule. ## Exhibitor Strategy for f. re. e 2027: Selling to Buyers Who Are Ready to Commit The 92% purchase-or-booking rate is the most important number for any exhibitor planning their stand. This audience arrives with intent. **Build your stand around a transaction, not just a conversation.** Travel agencies and tour operators that offer on-site booking with a visible incentive (early-bird pricing, a fair-exclusive package) consistently outperform those that treat f. re. e purely as a brand awareness exercise. If your product or service can be booked or purchased on the floor, make that process frictionless. If you're in the bicycle or outdoor equipment category, the action surfaces are your best sales tool. A customer who has ridden your e-bike on the **bike parcours** or tested your paddleboard in the water basin is far closer to a purchase decision than one who has only seen a brochure. Prioritize live demos over static displays. For teams managing multiple conversations across five days, **[Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=f-re-e-travel-leisure-fair-2027&utm_content=exhibitor_tip)** is worth setting up before you arrive. You can scan a visitor's card, record a quick voice note about what they tested and what they asked about, and tag their buying timeline on the spot. By the end of day one, your follow-up list is already structured rather than a pile of business cards. ## Visitor Tips for f. re. e 2027: Getting the Most from Five Themes in Five Days With five distinct zones and two parallel events under the same ticket, the risk is spreading yourself too thin. **Prioritize the zones where you're closest to a buying decision.** If you've been researching motorhomes for six months, spend your first morning in the Caravaning & Camping section while your energy is high and exhibitors are fresh. Save the zones where you're just browsing for the afternoon. The fair runs five days, so there's no need to rush every section on day one. The expert consultation areas and stage talks are genuinely useful, particularly for **first-time caravan buyers** or travelers planning complex itineraries. These sessions fill up, so check the supporting program schedule before you arrive and note the ones that match your plans. If you're meeting multiple suppliers or collecting information from several tour operators, **[Habsy App](https://habsy.ai/business-card-scanner?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=f-re-e-travel-leisure-fair-2027&utm_content=visitor_tip)** lets you scan each exhibitor's card and add a typed or voice note about what you discussed while you're still at the stand. After a full day across five zones, those notes are the difference between a clear shortlist and a confusing stack of brochures. ## Why f. re. e Travel & Leisure Fair 2027 Belongs on Your Calendar Few events in Europe combine this level of **purchasing intent, product diversity, and interactive experience** in a single venue. For exhibitors, the combination of a motivated consumer audience and five days of floor time is a strong commercial proposition. For visitors, the ability to test, consult, and book across travel, cycling, camping, watersports, and fitness in one trip to Munich is genuinely hard to replicate. You can find full event details and plan your visit at [f. re. e Travel & Leisure Fair 2027 on TradeShowIntel](https://tradeshowintel.com/events/f-re-e-travel-leisure-fair-2027). If you're exhibiting with a team, set up your **[Habsy Platform](https://habsy.ai/habsy-platform?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=f-re-e-travel-leisure-fair-2027&utm_content=closing_cta)** dashboard before the show opens. It gives managers visibility across every contact the team captures each day, so you know which high-value prospects need follow-up before the fair even closes. Get it configured at habsy.ai/habsy-platform and arrive ready. ## Frequently asked questions ### When is f. re. e Travel & Leisure Fair 2027? The f. re. e Travel & Leisure Fair 2027 runs from February 10 to 14, 2027. It is held over five days at the Am Messeturm venue in Munich, Germany. ### Where is f. re. e 2027 held? The fair takes place at Am Messeturm, Munich, Germany, with the address Am Messeturm, 81829 Munich. It is part of the Messe München exhibition complex. ### Who organizes the f. re. e Travel & Leisure Fair? The f. re. e fair is organized by Messe München GmbH. The event has been running since 1970 and is held at the Messe München grounds in Munich. ### How many exhibitors are at f. re. e 2027? The f. re. e Travel & Leisure Fair attracts around 1,000 exhibitors from 50 countries. Exhibitor types include travel agencies, tour operators, caravan manufacturers, bicycle brands, watersports suppliers, and outdoor fitness brands. ### Does a f. re. e 2027 ticket include the Munich Auto Days and IMOT motorcycle show? Yes, one ticket gives you access to three parallel events: f. re. e, the Munich Auto Days, and the IMOT International Motorcycle Exhibition. All three events run simultaneously at the same venue. ### Is f. re. e 2027 open to the public or is it trade only? The f. re. e Travel & Leisure Fair is a B2C event open to the general public. It targets consumers including travel enthusiasts, cyclists, caravan hobbyists, watersports participants, families, and senior travelers. ### What can you actually do at f. re. e 2027 besides look at exhibits? Visitors can test products on dedicated action surfaces including a bike parcours, a climbing wall, and a large water basin for watersports equipment. There is also a supporting program of live shows, expert talks, and on-site booking opportunities for trips and gear. ### What's the best way to capture leads at f. re. e Travel & Leisure Fair 2027? With five days and a high volume of visitor conversations across five themed zones, using a lead capture tool like [Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=f-re-e-travel-leisure-fair-2027&utm_content=faq) lets exhibitors scan business cards and attach voice or typed notes immediately after each interaction. This keeps follow-up lists organized by the end of each day rather than requiring manual sorting after the fair closes. ### Is f. re. e held every year? The f. re. e fair has run since 1970 and typically takes place annually in February in Munich. The 2027 edition is scheduled for February 10 to 14, 2027. ### Is f. re. e 2027 worth attending for travel agencies and tour operators? The fair reports that 92% of visitors made purchases or bookings during or as a direct result of attending, making it a strong commercial opportunity for travel agencies and tour operators. With over 130,000 visitors and on-site booking capability, it is one of the highest-intent consumer travel events in Germany.