# Anuga FoodTec 2027: Where F&B Technology Gets Decided | TradeShowIntel > Anuga FoodTec 2027 runs February 23–26 in Cologne, Germany. With 1,300+ exhibitors and 38,000 global visitors, it's where food and beverage technology decisions URL: https://tradeshowintel.com/blog/anuga-foodtec-2027-where-fb-technology-gets-decided --- Trade Show # Anuga FoodTec 2027: Where F&B Technology Gets Decided Feb 23-26, 2027 · Cologne, Germany · 4 min read Anuga FoodTec 2027 runs February 23–26 in Cologne, Germany. With 1,300+ exhibitors and 38,000 global visitors, it's where food and beverage technology decisions get made. Every three years, the food and beverage technology industry converges on Cologne for a reason that no regional expo or digital channel has managed to replace. [Anuga FoodTec 2027](https://anugafoodtec.de), running February 23–26 at the Exhibition Centre Cologne, will bring together more than **1,300 exhibitors and 38,000 visitors** from across the global F&B production chain. At that scale, and with that frequency, the event carries real weight for anyone making technology decisions in food processing, packaging, or automation. ## What's Driving Urgency at Anuga FoodTec 2027 Three forces are reshaping F&B production right now, and all three land squarely on the agenda in Cologne. First, **automation and digitalization** are no longer optional for mid-to-large food manufacturers. Labor cost pressures, throughput demands, and traceability requirements are pushing production lines toward integrated software, control systems, and robotics. The question for most procurement teams is no longer whether to automate, but which systems integrate cleanly with existing infrastructure. Second, **sustainable packaging** has moved from a brand positioning choice to a regulatory and supply chain reality. Packaging material suppliers and filling technology vendors are under pressure to demonstrate compliance-ready solutions, not just concept prototypes. Third, **food safety and analytics** requirements are tightening across major export markets. Quality assurance managers and R&D teams need visibility into what's actually available at production scale, not what's theoretically possible in a lab setting. These three dynamics share a common problem: they require evaluation of competing technologies side by side, with technical depth that a vendor brochure or a 30-minute video call cannot provide. That's precisely the gap Anuga FoodTec fills. ## The Concentration Argument for Cologne in February The case for attending Anuga FoodTec 2027 is fundamentally a **density argument**. Thirty-eight thousand visitors representing food manufacturers, packaging specialists, procurement officers, R&D professionals, and supply chain managers do not gather in one place very often. When they do, the floor becomes a compression of decisions that would otherwise take months of separate vendor meetings to work through. For technology suppliers, the calculus is straightforward. Exhibitor categories span **process technology, filling and packaging, automation, software, control technology, intralogistics, food safety and analytics, ingredients, and packaging materials**. That breadth means a packaging machinery manufacturer shares floor space with the software vendors their customers are also evaluating, the intralogistics providers those customers need downstream, and the food safety analytics companies their quality teams are already asking about. The cross-pollination of buyer conversations is a feature, not a distraction. For buyers, the value is comparative. A procurement officer evaluating automation vendors can benchmark three competing systems in a single afternoon, ask the same technical questions to each team, and walk away with a shortlist that would have taken six weeks of separate site visits to build. That compression of evaluation time has real budget value. The **triennial format** sharpens this further. Unlike annual shows where the product delta between editions is incremental, a three-year cycle means exhibitors arrive with genuinely new technology generations. Visitors know this, which is why the attendance numbers hold. Missing one edition means missing three years of market movement in a single week. For exhibitors managing international accounts, the **Cologne location** matters strategically. Germany sits at the center of European food manufacturing, and the Exhibition Centre Cologne has the infrastructure to handle the full spectrum of heavy process equipment alongside software demonstrations. You cannot replicate that physical context in a virtual environment. For teams covering multiple exhibitor halls across four days, the volume of conversations creates a real operational challenge. Scanning each contact with the **[Habsy App](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=anuga-foodtec-2027&utm_content=analysis_body)**, adding a quick voice note about what was discussed and what the prospect's buying timeline looks like, means your follow-up list is structured and actionable before you leave the floor each evening, rather than a stack of cards sorted by memory. ## What Actually Gets Decided at Anuga FoodTec The business consequences of Anuga FoodTec extend well beyond the four days in Cologne. **Vendor shortlists get built here.** Procurement officers and plant managers who attend with a specific technology gap to fill often leave with two or three vendors they will take through a formal evaluation process. For suppliers not present, getting onto that shortlist after the fact requires significantly more effort and often a longer sales cycle. **Supplier relationships shift.** A food manufacturer who meets a new intralogistics provider in Cologne, sees the equipment running, and has a substantive conversation with their technical team is already further along than one who receives a cold outreach email three months later. Relationships initiated on the floor carry context that digital introductions rarely do. **Competitive intelligence gets gathered.** R&D teams and quality managers attend specifically to understand what's commercially available now versus what competitors might be evaluating. That intelligence shapes internal roadmaps and capital expenditure priorities for the following one to two years. For exhibitors with larger teams working different product halls simultaneously, the **[Habsy Platform](https://habsy.ai/habsy-platform?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=anuga-foodtec-2027&utm_content=analysis_secondary)** gives team leads a consolidated view of every contact captured across the floor, which companies appeared multiple times, and which high-value prospects still need follow-up before the show closes. ## Anuga FoodTec 2027: The Cost of Not Being in Cologne For F&B technology suppliers, absence from Anuga FoodTec 2027 means competitors occupy the floor while your prospects are actively building their shortlists. For buyers, skipping Cologne means evaluating the next generation of automation, packaging, and food safety technology through vendor-controlled channels rather than a neutral, comparative environment. In a triennial event, that gap does not close quickly. ## Frequently asked questions ### When is Anuga FoodTec 2027? Anuga FoodTec 2027 runs from February 23 to 26, 2027. The event is held at the Exhibition Centre Cologne, located at Messeplatz 1, Cologne, Germany. ### How often does Anuga FoodTec take place? Anuga FoodTec is held every three years, not annually. The 2027 edition follows the previous cycle, meaning the next edition after 2027 would not take place until 2030. ### How many exhibitors and visitors does Anuga FoodTec 2027 expect? Anuga FoodTec 2027 is expected to attract more than 1,300 exhibitors and 38,000 visitors from around the world. Both groups represent the full spectrum of the global food and beverage production industry. ### Who organizes Anuga FoodTec? Anuga FoodTec is organized by Koelnmesse, the trade fair company that operates the Exhibition Centre Cologne. Koelnmesse can be contacted at info@koelnmesse.de or by phone at +49 221 821-0. ### Is Anuga FoodTec 2027 a B2B or consumer event? Anuga FoodTec is strictly a B2B trade show. It is intended for food and beverage manufacturers, packaging specialists, procurement officers, R&D professionals, quality assurance managers, and supply chain managers, not general consumers. ### What industries are covered at Anuga FoodTec 2027? Anuga FoodTec 2027 covers food processing, beverage technology, automation, digitalization, intralogistics, packaging, food safety and analytics, and sustainability. It also includes sectors such as wine and spirits, catering, and ingredients, making it relevant across the full F&B production chain. ### Where is Anuga FoodTec 2027 located and how do I get there? Anuga FoodTec 2027 is held at the Exhibition Centre Cologne, Messeplatz 1, 50679 Cologne, Germany. Cologne is well connected by international flights via Cologne Bonn Airport and by high-speed rail from major European cities. ### What's the best way to capture leads at Anuga FoodTec 2027? Given the volume of conversations across four days and multiple halls, using a dedicated lead capture tool like [Habsy](https://habsy.ai/event-lead-capture?utm_source=tradeshowintel&utm_medium=blog&utm_campaign=anuga-foodtec-2027&utm_content=faq) lets you scan contacts, add voice notes about buying timelines, and keep your follow-up list organized before you leave the floor each evening. This is especially useful for larger exhibitor teams covering different product areas simultaneously. ### Are start-ups welcome to exhibit at Anuga FoodTec 2027? Yes, start-ups are listed as a recognized exhibitor category at Anuga FoodTec 2027. The event provides a platform for emerging companies to present innovations alongside established industry players to a global audience of decision-makers. ### Where can I find the official Anuga FoodTec 2027 website to register or get more information? The official Anuga FoodTec website is anugafoodtec.de, where you can find registration details, exhibitor information, and event updates. For venue-specific inquiries, Koelnmesse's website is at koelnmesse.de.